#257: Why saying “no” Is key to long-term success with Mick Rigby, founder and CEO of Yodel Mobile - by Branch

About this episode

Mick Rigby discusses the importance of saying 'no' for sustainable growth in app marketing.

Welcome to another episode of How I Grew This podcast from our partner Branch – mobile attribution platform and app analytics solutions for enterprises. It covers building a sustainable agency through values-driven leadership and specialist focus. In this episode, hosts Amanda and Adam speak with Mick Rigby, founder and CEO of Yodel Mobile, about his 20-year journey building a specialist mobile app marketing agency. From launching just before the iPhone's debut to being recently acquired by NP Digital, Mick shares insights on sustainable growth, maintaining company values, and adapting to industry changes. Links and Resources: Mick Rigby on LinkedIn Yodel Mobile website Business Of Apps - connecting the app industry Today’s topics include: Saying “no” is a strategic advantage in app growth because focus and discipline create stronger long-term outcomes than chasing every opportunity. Yodel Mobile succeeded by committing early to being a specialist app marketing agency rather than a generalist digital services provider. Sustainable growth comes from cash-flow discipline, profitability, and resisting the pressure to scale faster than the business can support. Retaining talent and…

People in this episode

Hosts: Amanda, Adam

Guest: Mick Rigby

Topics covered

• saying no
• long-term success
• sustainable growth
• app marketing
• company values
• talent retention
• AI in marketing

Keywords

• app marketing
• sustainable agency
• values-driven leadership
• cash-flow discipline
• competitive advantage
• industry changes
• human skills

Mentioned in this episode

Organizations: Yodel Mobile, Branch, NP Digital, Business Of Apps

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