Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 3 chart positions in 3 markets.
By chart position
- 🇦🇺AU · Marketing#9730K to 100K
- 🇬🇧GB · Marketing#9830K to 100K
- 🇭🇰HK · Marketing#191500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
30K to 102K🎙 Weekly cadence·100 episodes·Last published 2mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
61K to 203K🇦🇺49%🇬🇧49%🇭🇰1% - Active Followers
Loyal subscribers who consistently listen
24K to 81K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Using Your Analytics to Set SMART Goals
Feb 20, 2026
Unknown duration
Business of Craft: The Power of Spaces in Marketing
Jan 21, 2026
Unknown duration
Business of Craft 2025 Influencers, Content Creators & Community Leaders
Dec 12, 2025
Unknown duration
Business of Craft 2025 Scale Your Brand with Advertising
Dec 10, 2025
Unknown duration
Business of Craft 2025 Building Community with Social Media
Nov 19, 2025
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 2/20/26 |  Using Your Analytics to Set SMART Goals | Let's jump into today's topic: using your analytics to set your future SMART goals. In 2023, we surveyed over 900 retail business owners in the craft space. One of the most shocking data points was that only 14% were collecting marketing data — and even more shocking, only 4% were using that data to inform strategy. | — | ||||||
| 1/21/26 |  Business of Craft: The Power of Spaces in Marketing | Whether your shop is physical, virtual, or a blend of both, this episode is your blueprint to transforming that space into a community-building, customer-magnetizing powerhouse. | — | ||||||
| 12/12/25 |  Business of Craft 2025 Influencers, Content Creators & Community Leaders | Today we're diving into a topic that has completely reshaped modern marketing—influencer and content creator partnerships. For this season, we're excerpting chapters from our book Marketing Magic for Savvy Craft Businesses that you can purchase on our website stitchcraftmarketing.com. This is chapter 14 We call this chapter "Alchemical Alliances," because when you find the right content creator or influencer, it truly feels like magic. Let's break down what you need to know to create those powerful partnerships that can elevate your brand. | — | ||||||
| 12/10/25 |  Business of Craft 2025 Scale Your Brand with Advertising | Today we're exploring how to scale your brand using digital advertising—yes, the kind that doesn't have to feel like throwing spaghetti at the wall. So whether you're boosting posts or venturing into more advanced ad strategies like programmatic or geofencing, this episode is your incantation for attracting, converting, and scaling. This season we're pulling from our book, Marketing Magic for Savvy Craft Businesses, that we released in May of 2025. You can buy a copy from us directly by going to our website stitchcraftmarketing.com/magic where you can get it as hardcopy or on kindle edition. | — | ||||||
| 11/19/25 |  Business of Craft 2025 Building Community with Social Media | Today we're jumping into the topic of utilizing social media to build your community. Today's content is a snippet from our book Marketing magic for savvy craft businesses that we released in May of 2025. You can buy a copy from us directly by going to our website stitchcraftmarketing.com/magic where you can get it as hardcopy or on kindle edition. | — | ||||||
| 11/12/25 |  Business of Craft 2025 Mastering Newsletters | Welcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful. This is our 8th season of BOC and today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses. I'm super proud of this book which my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website or Amazon. Today we're talking about the topic in chapter 11 of our book, Marketing Magic for Savvy Craft Businesses: Mastering Email Newsletters for Deeper Engagement. | — | ||||||
| 10/9/25 |  Blogs: The Foundation for Your Online Presence | Welcome to Season 8, Episode 9 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, http://StitchcraftMarketing.com or http://Amazon.com. Today we're talking about a tool that's been around since the '90s but still packs a major punch when it comes to marketing your brand: blogging. | — | ||||||
| 9/25/25 |  Business of Craft 2025 SEO Spellbook: Enchanting the Algorithms | Welcome to Season 8, Episode 7 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, http://StitchcraftMarketing.com or http://Amazon.com . Hey there, crafty entrepreneurs — it's Leanne Pressly with Stitchcraft Marketing again. If you've ever caught yourself saying, "SEO? I think I set that up years ago," or "I'm not even sure what an algorithm is," then this episode is your cue to step up your digital game. Because today, we're discussing both topics. Now, don't worry — you don't need to be a wizard of code. But you do need to understand how search engines and algorithms work for your business — or else they might be working against it. | — | ||||||
| 9/2/25 |  Generosity Marketing | Welcome to another episode of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version on our website, Stitchcraft Marketing - Specialists in social media help for craft businesses - Home or Amazon.com. Today I'm diving into one of my favorite topics from the book: Generosity Marketing. We call this chapter "The Generosity Charm" because, truly, this is where the magic starts | — | ||||||
| 8/19/25 |  Be SMART about Our Smart Goals | Welcome to Season 8, Episode 6 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, http://StitchcraftMarketing.com or http://Amazon.com . What are you working toward in your business right now? Not just surviving or winging it. I mean real, tangible, measurable goals. That's what today's episode is about. | — | ||||||
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| 8/5/25 |  Crafting your Crafty Brand Narrative | Welcome to Season 8, Episode 4 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version on our website, http://StitchcraftMarketing.com or http://Amazon.com. "Storytelling" gets thrown around a lot these days. But while that's important--- really important- branding is more than an engaging paragraph on your About page or slapping a fun tagline on your packaging. | — | ||||||
| 7/22/25 |  Avatars: Who is your craft customer? | Welcome to Season 8, Episode 4 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, Stitchcraft Marketing - Specialists in social media help for craft businesses - Home or Amazon.com. I'm your host, Leanne Pressly- I'm the founder and CEO of Stitchcraft Marketing and we talk about all things craft marketing here on the show. Today we're asking a really fundamental question. Who is your customer, really? If you're tempted to answer with, "Oh, anyone who likes to knit," or "People who buy fabric," then stick around — because this episode is definitely for you. | — | ||||||
| 7/8/25 |  Differentiating Your Craft Business: Know Like Trust Loop | Hi friends, it's Leanne, and I'm back with another episode of Business of Craft. Today, we're opening up the next chapter in our marketing spellbook to explore a little concept we call… Brand Magic — and one of the most powerful tools in that kit: the Know, Like, Trust Loop. | — | ||||||
| 6/24/25 |  Business of Craft 2025 Changing Landscape for Marketing Crafts | This is our 8th season of BOC and today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses. I'm super proud of this book which my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, http://StitchcraftMarketing.com or http://Amazon.com . This episode gives you a snippet of the first chapter or the prologue of our book. | — | ||||||
| 6/10/24 |  Business of Craft Email Marketing and AI Efficiencies with Nicole Moore | Today our guest is Nicole Moore, of Sew Much Moore and Creative Day Job. It wasn't until Nicole left her full-time corporate job in 2013 that she delved into "serious sewing." From craft shows to Etsy, boutique shops, and Amazon Handmade, and a viral YouTube channel, Nicole's first business Sew Much Moore, flourished. While growing Sew Much Moore Nicole learned to leverage technology, conquer overwhelm, and foster a robust online community. Recognizing those same aspirations in countless other talented women, she founded the Creative Day Job—a platform devoted to empowering creative women on the path to transforming their hobbies into lucrative businesses. | — | ||||||
| 5/15/24 |  Business of Craft Karley Cunningham on Differentiating Your Brand | Karley Cunningham has been diving into the worlds of business development, branding, and design for over two decades. As the Creative Strategist & Growth Accelerator at her company, Big, Bold Brand, Karley brings her big thinking and innovative problem-solving to the table. She's also a sought-after speaker and mentor, sharing her wisdom with national and international business organizations. Today we're chatting about differentiating your brand. | — | ||||||
| 5/1/24 |  Business of Craft Buying and Selling a Business with Richard Parker | Today our guest is Richard Parker, the President of Diomo Corporation, who has dedicated his career to advising and mentoring people who want to buy or sell a business. He has purchased and sold 13 of his own companies and understands firsthand the emotional journey that buyers and sellers experience. This is a very relevant topic in the craft industry as many of the businesses are independent and/or family owned. As owners age and are looking toward retirement, there is often a question of how to position the business for sale, or where to even find a buyer? On the flipside, for buyers, who often come to the industry as hobbyists and enthusiasts first, how should they assess a business for purchase? | — | ||||||
| 4/30/24 |  Business of Craft Pam Slim on Tiny Marketing Actions | Today our guest is Pamela Slim, celebrated author and small business expert who has dedicated decades to shaping and enhancing the entrepreneurial ecosystem. She is a co-founder of the KEH community lab in Mesa, Arizona, alongside her husband, Darryl. This innovative hub serves as a grassroots, community-based think tank dedicated to accelerating small business growth. Pam's insights and expertise frequently grace the pages of esteemed publications, including The New York Times, Forbes, and BusinessWeek. She has written several books including "Escape from Cubicle Nation," which was recognized as the Best Small Business and Entrepreneur book in 2009 and her follow up, Body of Work. Her latest book, "The Widest Net," helps you grow your business by connecting with customers outside your usual field of view. | — | ||||||
| 4/1/24 |  Business of Craft Competitive Research and Data Analysis with John Li | Today we have John Li, the startup and co- founder of PickFu.com who believes in the transformative power of consumer insights to drive business success. Recognizing that better insights lead to better decisions, John advocates for frequent and in-depth market research. With experience spanning from tech giants like Microsoft to bootstrapped startups, he's witnessed the exponential benefits of well-executed market research and the pitfalls of ignoring consumer voices. | — | ||||||
| 3/15/24 |  Business of Craft Adrian Koehler on Fearless Leadership | Today, our guest is Adrian Koehler, and we're jumping into leadership and how to use emotions in leadership to lead fearlessly. Adrian works with coaching leadership engagement and is senior partner at the executive coaching powerhouse, Take New Ground. They've worked with companies such as Lululemon, Jeni's Splendid Ice Cream (which we LOVE at Stitchcraft Marketing) and Nike. Adrian has carved a niche in coaching executives and entrepreneurs alike. His goal is always to empower these leaders to bring out the best in themselves, rally their teams, and serve their clients in ways that not only break new ground but also infuse a deep sense of fulfillment in their professional lives. | — | ||||||
| 12/29/23 |  Business of Craft Cathy McKillip on Inventory Management | Today's guest is Cathy McKillip, CEO and president of RETAIL PROFIT MAKERS, a consulting business designed to help independent retail companies maximize profits through better inventory management. Cathy has over 30 years of business and retail experience and sold her retail business after growing sales to a tenfold multiple in 10 years. | — | ||||||
| 12/15/23 |  Business of Craft Mark Myers on Tax Strategies | Today, we have a very special guest joining us, who refers to himself as a tax savings architect. Mark Myers is the CEO of Peak Profit Solutions, and a former Marine Corps Sergeant. Mark has over 20 years of successful business operation, ownership, and consulting experience under his belt. He has helped thousands of individuals increase their profits and permanently reduce their annual tax bills, enabling them to better grow their businesses. We're excited to have him on the show today to share his insights and strategies with our audience. | — | ||||||
| 12/1/23 |  Business of Craft Wendy Batten on Coaching Creative Retailers and Entrepreneurs | Today I'm excited to welcome our guest, Wendy Batten, also known as the Retailer's Mentor. She is a coach, consultant and host of the podcast, "Creative Shop Talk" She also runs a membership group called the Retailer's inner Circle. Wendy comes to us as a champion for small shop owners and creative business owners in particular. She knows firsthand the challenges of running a creative business and has overcome burnout to build a successful venture. Now, Wendy is passionate about helping others achieve their dreams, offering one-on-one guidance, signature courses, and live retreats. She's bringing her years of business experience and warm approach to becoming a trusted mentor and coach for creative retailers and entrepreneurs all over the world. | — | ||||||
| 11/15/23 |  Business of Craft Meagan Rodgers SEO and Search | Meagan Rodgers is an Account Manager at the agency with mad skills in the area of writing for SEO. She is a lifelong writer and former educator with a PhD in English. Like all of us at Stitchcraft Marketing, she's a maker including embroidery, crochet, sewing, and knitting. She also publishes a writes for her website, craftculturestyle.com, where she writes about crafts in society. Today, Meagan is going to walk us through SEO. We'll explore the ins and outs of SEO, including how it can help small craft businesses improve their website's search rankings, drive targeted traffic, and boost their online presence. We'll discuss the integration of SEO into various online platforms, such as websites, blogs, and social media, and how it can complement other marketing efforts. | — | ||||||
| 11/1/23 |  Business of Craft Carly Brush on Live Selling | Today my guest is Carly Brush, she is the General Manager of Arts and Handmade at Whatnot, a new live selling platform. Carly is an expert in live selling and she's here to share her insights on how it's changing the game for both retailers and customers. She's got a wealth of experience and knowledge in live selling, and she's going to dive into how it's transforming the shopping experience and why it's becoming a must-adopt strategy for retailers in today's competitive market. Carly's passion for this platform and approach to retail is contagious, and we can't wait to hear her insights today. So, let's dive in and learn all about it. | — | ||||||
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Chart Positions
3 placements across 3 markets.
Chart Positions
3 placements across 3 markets.