Centralized Strategy, Local Impact: Cracking the Franchise Code
From Business RadioX ® Network by Stone Payton
May 1, 2026 · 28 min
About this episode
This episode discusses how Hiper aids franchisors in managing digital marketing complexities while balancing brand control and local flexibility.
In this episode of Franchise Marketing Radio, host Lee Kantor speaks with Melissa Telsrow, president and co-founder of Hiper, about solving the complexities of digital marketing for franchise and multi-location brands. Melissa explains how Hiper helps franchisors balance centralized brand control with local flexibility. Many franchise systems struggle with inconsistent messaging when individual locations manage […]
People in this episode
Host: Lee Kantor
Guest: Melissa Telsrow
Topics covered
- franchise marketing
- digital marketing
- brand control
- local flexibility
- multi-location brands
Keywords
- franchise
- digital marketing
- brand control
- local impact
- Hiper
Mentioned in this episode
Organizations: Hiper
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