Busy Blooming with Tess Barclay

It's have CLAUDE 101 for social media!! Today we're diving into how to use Claude as a content creator, how to use it in Notion, to create your content calendar & more!🎧 LISTEN ON THE PODCASTListen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: https://pod.link/1565886767📥 SPONSORThe first 500 people to use my link in the description or scan the QR code will receive a one month free trial of Skillshare! https://skl.sh/tessbarclay02261⏱️ CHAPTERS & TIME STAMPS00:00 Intro4:07 What is Claude & why is it so popular?6:21 Step 1: Set up your Claude account (free vs Pro)9:38 Step 2: Connect Notion, Canva, Google Calendar & Chrome10:30 Privacy tip: turn off "help improve Claude"10:51 Step 3: Set up your projects in Claude12:20 How to use projects (and why they don't talk to each other)14:09 How to use Claude in Notion & your content calendar15:56 The different Claude models: Opus, Sonnet & Haiku18:44 How to use Claude in Google Calendar20:55 Claude Code custom builds: video editing, dashboards & more22:30 New in HQ: Claude templates & the IT desk new feature24:08 HQ office tour & wrapping up🔗 LINKSJoin Busy Blooming HQ for $15: tess.fyi/hq-ytDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarclayMy ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclaySome links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸📌 FOLLOW USBusy Blooming IG → / busybloominggTess IG → / tessbarclayTikTok → / tess.barclayBusy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.#claude

Welcome to WORK!!!! 💅🏻 Today we're kicking off the month with our state of social media to unpack what's working, what's happening, platform updates, social media news & more! Thanks to Storyblocks for sponsoring this video. Get 15% off any annual plan for a limited time, only available through this link: https://www.storyblocks.com/tessbarclayBusy Blooming HQ: https://www.busyblooming.ca/hq

Welcome to WORK!! Today we're sitting down with @alexis_barber to dive into the unfiltered behind the scenes of the creator economy!🔗 CHECK OUT ALEXIS:Substack: Too Smart For This (https://toocollective.substack.com/)Instagram: @alexisbarberTikTok: @alexisbarber_YouTube: https://www.youtube.com/@UC7-YnRrflV9g6nLMWUkwDtA🎧 LISTEN ON THE PODCASTListen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: https://pod.link/1565886767📥 SPONSORThanks to Storyblocks for sponsoring this video. Get 15% off any annual plan for a limited time, only available through this link: https://www.storyblocks.com/tessbarclay⸻⏱️ CHAPTERS & TIME STAMPS0:00 Intro4:00 Creators drive more culture than legacy media6:20 The state of the creator economy in 20269:48 The best formula for a successful creator in 202612:21 Viewing yourself as a startup as a creator15:07 The years you spend building the wrong thing18:02 How to build a cohesive brand without being "niched down"23:00 Long form content & how to grow on Substack31:38 The biggest misconception about YouTube right now33:44 The truth about thumbnails & titles from inside YouTube36:38 Can you grow from vlogs on YouTube in 2026?39:01 Should you be doing YouTube Shorts?46:48 Does YouTube actually push small creators?50:15 How to make social media your 9-to-5: 3 pillars56:47 Alexis's Creator Essentials group cohort1:03:00 Outro & Thank you!!⸻🔗 LINKSBusy Blooming HQ: https://www.busyblooming.ca/hqDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarclayMy ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclaySome links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸📌 FOLLOW USBusy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclayBusy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.#creatoreconomy #socialmedia #youtubegrowth

Welcome to WORK!! Today we’re so back unpacking our firstly monthly instalment of State of Social Media!! We’ll be unpacking what’s working in March 2026 on social media, Instagram new features, content inso, creator economy news & more! CHAPTERS & TIME STAMPS00:00 Intro 3:15 Polished casual content is still in 4:25 Tess’ theory: The two types of creator in 2026 5:00 Expert personal brand + examples7:09 Chaotic personal brand + examples8:07 Influencers aren’t influential anymore 9:38 Niche audiences in 2026 are essential 10:26 Instagram updates: Stickers, Carousels & Adam Mosseri corner lol 12:15 YouTube updates: Voicenote comments & quizzes14:18 Podcasting news: Apple video & Jake Shane on Netflix 16:24 Average creator income & it’s not too late 20:30 Podcasts are the new late night22:04 The future of this channel & this podcast Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!ARTICLES + LINKS MENTIONEDAverage creator incomeFintech created for influencersVanity Fair the new late nightSubstack articles: https://mufarodawn.substack.com/p/the-rise-of-the-expert-influencerSubstack article 2: https://curatedbyamritasingh.substack.com/p/the-difference-between-being-an-influencerReddit thread: https://www.reddit.com/r/influencermarketing/comments/1rg8k7d/ive_spent_millions_on_influencer_marketing_ama/

Will AI Influencers replace content creators in 2026? Welcome to WORK!! We're deep diving into AI-influencers today of everything that needs to come across your desk of how many AI influencers are there, are they getting brand deals & more! CHAPTERS & TIME STAMPS00:00 Intro3:42 When did AI influencers start & who are they? 5:33 How many AI influencers are there & what’s the market?6:00 Gary Vee: Why I disagree on his take 7:04 Tess’ take: They’ll replace UGC, not influencers 8:57 Influence is expensive, not content (Alix Earle) 9:50 Tess’ take: It won’t replace, we’ll co-exist with AI influencers 11:06 Tess’ take: AI influencers will win who we love that they’re AI 14:08 How people are making money from AI influencers 16:17 Content idea & trend of the week18:59: After hours: Should you create a new channel for a new content pillar?Check out Brevo at https://get.brevo.com/tess and use my code TESS at checkout to save 50% on their Starter and Standard Plans for your first three months!

We've made it to the BEST year on social media & we have so much work to do today to get ready (even if you don't feel ready!!) Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busybloomingIn today's episode, I'm breaking down my method to get STARTED with our year at the office of consistency. A super quick 5-step planning routine, Q1 content strategy & habits that I'm taking into 2026 as a creator! CHAPTERS & TIME STAMPS00:00 Intro2:08 How I'm using Rella to plan for 2026 4:06 Time to plan!! 4:44 Step 1: Stop, start, continue walk 5:16 Step 2: Big, scary vision board vs. 2026 vision board5:51 Step 3: To-do list & wish list vs. goals 7:36 Step 4: Creator habits & schedule 8:25 Step 5: Q1 Content strategy 9:07 10 Habits I'm doing in 2026 as a creator 9:31 No social media on my phone 10:40 Monthly meetings, habit stack filming, founder hour12:08 Batching, doing less, Notion & monthly challenges14:30 How to plan your content for January 17:05 Action item for the week 17:40 Content ideas & trends for the week 19:39: Voicenote: Should I niche down in 2026? 23:54 Hitting 100k!! & feeling cringe in your hometown lolBusy Blooming HQ: https://www.busyblooming.ca/hq#contentcreation #2026planning #2026goals

Welcome to WORK!! Today we're kicking off a new series "2026 is the golden era of social media" and the future of social media is BRIGHT! Today we're unpacking the future of social media, the industry stats & why it's such a good time to grow on social media and I'm breaking down my predictions of what I think is going to work in 2026!!Check out Rella here: https://getrella.com/?via=busyblooming (Use code “BUSYBLOOMING” for 10% off annual plans or 30% off 3 months 💙) Chapters & Time-Stamps00:00 Intro 5:17 Why 2026 is such a good year for social media9:22 What content will work on social media in 2026? 9:32 2026 is the year of the niche..11:43 The death of aesthetic influencers, the birth of polished, casual 14:45 People will have a higher bar for the vibes of content in 202616:03 Prediction: Live content & podcasting is the future17:38 Prediction: Instagram & YouTube will win in 202619:05 Highly edited short-form is over20:04 Updates on HQ & the show 22:12 After-hours Q&A What's a good content strategy for 2026?

It's time for WORK!! Today is a GOOD ONE!! We're unpacking how to make social media your DREAM JOB by sharing the 5 biggest mistakes I've made in the last 5 years. Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!⏱️ CHAPTERS & TIME STAMPS00:00 Intro5:09 Use social media is to create you, not find you 8:52 The victim mindset is your biggest risk 14:04 Social media is about you, not for you 17:02 Mental health is a content strategy 19:48 Treat everything like it's the biggest thing ever24:35 Content ideas & trends for the week 27:15 YouTube, TikTok & Instagram updates28:35 After hours advice Q&A🔗 LINKSDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarcl...Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸📌 FOLLOW USBusy Blooming IG → / busybloomingg Tess IG → / tessbarclay TikTok → / tess.barclay 🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop#contentcreation #socialmediatips #contenttips

Welcome to WORK! Today I'm giving you 5 content ideas that you can re-use FOREVER on Instagram & TikTok so you never run out of ideas - and of course giving you everything that needs to come across your desk!⸻🎧 LISTEN ON THE PODCAST• Apple: https://apple.co/3OsCVEK• Spotify: http://bit.ly/3CHpmPo• Anywhere else: https://pod.link/1565886767⸻📥 SPONSORED BY BITLYReady to stop guessing and start growing? Turn your links into assets for your business with Bitly's powerful platform for link shortening and analytics.▸ Get started here: https://tess.fyi/youtube⸻⏱️ CHAPTERS✨ MEETING03:20 - 3 questions you need to answer first06:40 - 5 content ideas for IG & TT (+ hooks!)✨ WHAT NEEDS TO COME ACROSS YOUR DESK18:36 - What's trending & content ideas for the week25:44 - Jake Paul is behind the Sora AI memes28:37 - Instagram gets cancelled for new feature31:05 - YouTube launches desktop communities✨ AFTER HOURS32:44 - My messy content creation routine lately⸻🔗 LINKS & RESOURCES• Descript: https://get.descript.com/tess• ClickUp: https://try.web.clickup.com/tess• Riverside: https://riverside.fm/?via=tess-barclay• Rella: https://getrella.com/?via=busyblooming• My content creator essentials: https://www.amazon.com/shop/tessbarclay/list/2BC4A75G9DJ8FSome links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸⸻📌 FOLLOW & SHOP• Busy Blooming IG: https://www.instagram.com/busybloomingg/• Tess IG: https://www.instagram.com/tessbarclay/• TikTok: https://www.tiktok.com/@tess.barclay• Shop templates, merch & more: https://www.busyblooming.ca/shop

It's time to CLOCK-IN!! Today we're talking about making money from social media & turning it into your full-time job as a content creator/influencer! In this episode, we're unpacking the 3 mindsets that get in the way that I've seen in my journey and in the 600+ content creator calls I've seen over the years - I'm so excited to unpack, let's go to WORK!! Check-out Hostinger to build your custom link in bio: https://hostinger.com/tess (Use code: TESS for 10% off!)CHAPTERS & TIME STAMPS00:00 Intro4:04 The different ways you can make money 7:56 Mistake #1: Obsessing over your passions11:43 Mistake #2: Prioritizing what you "feel like" doing13:01 Mistake #3: Thinking like a creator vs. entrepreneur 17:25 Content ideas for your TikTok & Instagram this week 23:11 Instagram updates: Horizontal video trend & new algorithm 26:49 Getting comfortable feeling messy as a creator33:07 My new Instagram strategy for this month (personal brand vs. BB)#contentcreation #contentcreator #socialmediatips

It's time to CLOCK-IN!! Today we're unpacking everything that needs to come across your desk this week in the world of social media including the TikTok ban happening this week, content trends & ideas for your content calendar, the mindset you need this week in your content strategy, a mini pop-culture chat about the trending new bachelorette & MORE!! SPONSORCheck out Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it). Right now sign up and get 2 extra months free on annual plans: https://www.storyblocks.com/tessbarclayCHAPTERS & TIME STAMPS00:00 Intro 3:16 Meeting: Content strategy this week 7:25 Content trends & ideas this week 16:30 Content idea for last week of Summer 18:17 TikTok ban update 19:56 New TikTok features that launched 24:14 New YouTube collab feature 27:16 Mini mental health chat 30:09 Trending: Taylor Frankie Paul Bachelorette #contentcreation #socialmedia #contentideas

It's time to get your sh*t TOGETHERRRR as a content creator!! Today we're unpacking 8 of the biggest mindsets & habits that I've learned over my entire career on social media that have changed my life grown my following & income and helped me actually enjoy the journey along the way! 👀 We're unpacking content creation routines, mindsets around being the CEO of your business, getting back in the driver's seat & more! 🎉📥 SPONSORCheck out Rella here: https://getrella.com/?via=busyblooming (Use code “BUSYBLOOMING” for 30% off annual plans or 30% off 3 months 💙) ⏱️ CHAPTERS & TIME STAMPS00:00 Intro 03:21 You're Not The Exception to The Rule 06:06 You Are The CEO, Not An Employee07:23 The biggest way you're setting yourself up to fail11:52 Aim for 80% and Messy Consistency 14:55 The 3-Step Simple Content Planning Structure 17:07 Treat Everything in Seasons and Projects 18:35 Grounding in Your Direction and Your Brand 21:44 Deleting Social Media on The Weekends 24:04 After hours: Short-form Summer Re-brand Update 🔗 LINKSStoryblocks: https://www.storyblocks.com/tessbarclayDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarclay/list/2BC4A75G9DJ8F#contentcreation #socialmedia #contentcreatortips

It's time for SHORT-FORM SUMMER RE-BRAND!!! This summer, we're going to re-brand your Instagram & TikTok for July & August 2025 and we're doing it TOGETHER!! ➡️ Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!!I’ve built out a full 9-week plan to rebrand your social media by September 1st with a content challenge with a content calendar & today’s episode is the kickoff!!👉 This episode is for you if:•⁠ ⁠Your not loving your TikTok & Instagram content•⁠ ⁠You want a fresh start with content creation & need structure•⁠ ⁠You want to actually grow this summer without burning out•⁠ ⁠You want to step into a new creator era by September!!CHAPTERS & TIME STAMPS00:00 – Intro03:10 – Why I’m doing this challenge (and the 3 rules to follow)04:35 – Rule #1: How to build a sustainable content schedule05:57 – Rule #2: Rebrand your Instagram + TikTok identity07:35 – Rule #3: Weekly planning sessions for consistent content08:43 – The 9-week summer content calendar (full breakdown)10:00 – My exact weekly posting schedule for Instagram & TikTok12:40 – The mindset shift you need before rebranding13:30 – Why summer is the best time to grow on social media14:44 – After Hours: Podcast set-up & HQ marketing lol17:54 – Inside Busy Blooming HQ: What it is!!📥 SPONSORStart your rebrand with Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it): https://www.storyblocks.com/tessbarclay🎧 LISTEN ON THE PODCASTApple: https://apple.co/3OsCVEKSpotify: http://bit.ly/3CHpmPoAnywhere else: https://pod.link/1565886767📌 FOLLOW USJoin Busy Blooming HQ → https://www.busyblooming.ca/hqBusy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop🔗 LINKSStoryblocks: https://www.storyblocks.com/tessbarclayDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarclay/list/2BC4A75G9DJ8FSome links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸#contentcreation #socialmedia #rebrand