Varsity Brands CEO on Club Direct, New Acquisitions, and Youth Sports Participation

Varsity Brands CEO on Club Direct, New Acquisitions, and Youth Sports Participation

From Buying Sandlot: The Business of Youth Sports by Buying Sandlot

May 11, 2026 · 22 min · Episode 58

About this episode

Adam Blumenfeld discusses market opportunities and acquisitions in youth sports.

Varsity Brands CEO Adam Blumenfeld comes on the show to talk about the market opportunities with Club Direct, the acquisitions of Soccer.com and Lax.com, Pro Cheer and Stunt's future, and increasing youth participation through apparel and sponsorship. 0:00 - Market Opportunities with Club Direct 3:44 - Speed, Access, Quality, & Sublimation 10:16 - How Varsity Brands Increases Youth Sports Participation 13:50 - Acquiring Soccer.com & Lax.com 15:17 - How the Impact Program Enhances School Sports 17:07 - Pro Cheer & Stunt's Moment 20:10 - Sponsorship Opportunities in Youth Sports Follow Us: Subscribe to the Newsletter: https://www.buyingsandlot.com/ LinkedIn: https://www.linkedin.com/company/buying-sandlot/ Instagram: https://www.instagram.com/buyingsandlot TikTok: https://www.tiktok.com/@buyingsandlot

People in this episode

Guest: Adam Blumenfeld

Topics covered

  • youth sports participation
  • market opportunities
  • acquisitions
  • apparel
  • sponsorship

Keywords

  • youth sports
  • Varsity Brands
  • Club Direct
  • Soccer.com
  • Lax.com
  • sponsorship
  • apparel

Mentioned in this episode

Organizations: Varsity Brands, Soccer.com, Lax.com, Pro Cheer, Stunt, Club Direct

More episodes of Buying Sandlot: The Business of Youth Sports

Explore listener stats, chart rankings, contacts and more on the Buying Sandlot: The Business of Youth Sports podcast page.