The Hidden Value Of A Small Podcast

The Hidden Value Of A Small Podcast

From Buzzcast by Buzzsprout

May 15, 2026 · 23 min · Episode 228

About this episode

The episode discusses the unique value of small podcasts and how their niche audiences can be more valuable than larger ones.

Send us Fan Mail Small podcasts are often treated like smaller versions of big podcasts, but a niche audience is not just a tiny audience. It can be a more focused, more trusting, and more valuable audience. Inspired by an article in Podnews, we talk about why download numbers do not tell the full story of a podcast’s value. Contact Buzzcast Send us Fan MailTweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPodsThanks for listening and Keep Podcasting!

People in this episode

Hosts: Alban Brooke, KFinn, Jordan Pods, Buzzcast

Topics covered

  • small podcasts
  • audience value
  • podcast metrics
  • niche audience
  • download numbers

Keywords

  • small podcast
  • audience trust
  • podcast value
  • download metrics
  • niche market

Mentioned in this episode

Organizations: Podnews

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