The Dangerous Obsession with Lead Generation
From C-Suite Sales & Marketing Perspectives by Steven MacDonald
June 5, 2026 · 30 min
About this episode
Bill Taysom discusses the dangers of an obsession with lead generation and the importance of trust and customer journey in converting leads into revenue.
Episode #302: Bill Taysom, Fractional Chief Marketing Officer at Savvy Strategic Partners, explains why many organizations become dangerously focused on generating more leads while overlooking the trust, credibility, and customer journey required to convert those opportunities into revenue. He shares how buyers make decisions long before entering a CRM, why the dark funnel shapes modern purchasing behavior, and how trust influences every stage of growth. Bill also outlines why companies that balance brand building with lead generation create stronger conversion rates and more sustainable revenue growth.
People in this episode
Host: Steven MacDonald
Guest: Bill Taysom
Topics covered
- lead generation
- trust
- customer journey
- conversion rates
- brand building
- revenue growth
Keywords
- lead generation
- trust
- customer journey
- conversion rates
- brand building
- revenue growth
- dark funnel
Mentioned in this episode
Organizations: Savvy Strategic Partners
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