Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Est. Listeners
Based on iTunes & Spotify (publisher stats).
- Per-Episode Audience
Est. listeners per new episode within ~30 days
10,001 - 25,000 - Monthly Reach
Unique listeners across all episodes (30 days)
25,001 - 75,000 - Active Followers
Loyal subscribers who consistently listen
5,001 - 15,000
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Episode 37: Blend In and Die: The Truth About FMCG Design
Apr 30, 2026
46m 56s
Episode 36: Brand Comebacks - Bonds, Crocs and the Business of Staying Relevant
Apr 23, 2026
40m 29s
Episode 35: Stop Scripting Influencers: A Smarter Way to Use Creators
Apr 16, 2026
38m 45s
Episode 34: Why Agencies Are So Bad at Marketing Themselves with Kathleen Gunther
Apr 9, 2026
47m 56s
Episode 33: Loyalty Programs - Building Love or Buying Behaviour?
Apr 2, 2026
45m 54s
Social Links & Contact
Official channels & resources
Official Website
Login
RSS Feed
Login
| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 4/30/26 | Episode 37: Blend In and Die: The Truth About FMCG Design | Most marketers obsess over campaigns, but forget about the battleground of the shelf. In this episode Steph Quantrill and Ben van Rooy sit down with Matt Grantham, Creative Director at OnFire Design, to unpack why packaging is often doing more heavy lifting than your entire media budget. From supermarket psychology to category-breaking brands, Matt brings global experience across FMCG, challenger brands, and retail design. Matt breaks down the game of retail - survival, perception... | 46m 56s | ||||||
| 4/23/26 | Episode 36: Brand Comebacks - Bonds, Crocs and the Business of Staying Relevant | Some brands disappear. Others just go quiet. In this episode, Steph Quantrill and Ben van Rooy unpack the real mechanics behind brand comebacks. From failed revivals like Georgie Pie to cultural reinventions like Old Spice and Bonds, this is a forensic look at timing, culture, and brand equity. The importance of knowing what to bring forward and what to leave behind. What You’ll Learn in This Episode • Why nostalgia opens the door but doesn’t keep customers in the room • How... | 40m 29s | ||||||
| 4/16/26 | Episode 35: Stop Scripting Influencers: A Smarter Way to Use Creators | Steph Quantrill and Ben van Rooy unpack one of the most overhyped and misunderstood areas in marketing, influencer marketing, or as Steph prefers, the creator economy. From Cannes trends to real-world campaigns, they explore why brands are still getting it wrong, where creators actually drive impact across the funnel, and why control is the enemy of effectiveness. If you’ve ever briefed an influencer and ended up with something painfully off-brand or overly scripted, this episode gets into th... | 38m 45s | ||||||
| 4/9/26 | Episode 34: Why Agencies Are So Bad at Marketing Themselves with Kathleen Gunther | Canned the Marketing Podcast Ep. 34 – Introduction / Hook Agencies spend their lives selling clarity, creativity and growth for clients, yet plenty are strangely average at marketing themselves. In this episode, Steph Quantrill and Ben van Rooy are joined by Kathleen Gunther, founder of Gunther Consulting and a specialist in helping agencies sharpen their positioning, stay visible and back up what they say with substance. From earned media and personal brand to content pillars, agency ... | 47m 56s | ||||||
| 4/2/26 | Episode 33: Loyalty Programs - Building Love or Buying Behaviour? | Introduction Loyalty is one of marketing’s most overused and misunderstood ideas. In this episode, Steph and Ben unpack loyalty and challenge whether most programs are building genuine connection or just bribing repeat behaviour. From airlines to supermarkets to cult brands, they explore why some brands earn loyalty while others manufacture it and what that means for marketers navigating rising acquisition costs and endless choice. If you’ve ever questioned whether your loyalty program ... | 45m 54s | ||||||
| 3/26/26 | Episode 32: Small Budget. Big Ambition. B2B Marketing That Actually Works | Live from the B2B Marketing Conference in Auckland, Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) sit down with two operators who actually live the “do more with less” reality. Fiona Taimana, GM Marketing at Noel Leeming, manages a $200M commercial business with just a sliver of budget, while Anna Henwood, CEO of Stickybeak and former Les Mills CMO, is scaling a global SaaS business with a lean team. This episode unpacks what really drives impact in B2B when budgets are tig... | 38m 56s | ||||||
| 3/19/26 | Episode 31: Strong Foundations, Smarter Marketing: Rethinking Your MarTech Stack | MarTech is having a moment — again. But between AI hype, bloated tech stacks, and dashboards no one trusts, most marketers are quietly wondering if they’ve overcomplicated things. In this episode of Canned, Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) strip it back. They unpack what a modern MarTech stack actually looks like across B2B and B2C, how AI is changing the game (without fixing your fundamentals). What You’ll Learn in This Episode MarTech ≠ Tool... | 47m 58s | ||||||
| 3/12/26 | Episode 30: Inside Luxury Marketing: Craft, Scarcity and the Status Game | Luxury brands play a completely different marketing game. In this episode of Canned the Marketing Podcast, Ben van Rooy from Human Digital and Steph Quantrill from Cue Marketing unpack the world of luxury marketing and why brands like Louis Vuitton, Hermès and Gucci operate by rules that most marketers would never dare follow. From the origins of European craftsmanship to modern scarcity strategies and billion-dollar brand empires, they explore why luxury continues to command eye-watering pri... | 46m 07s | ||||||
| 3/5/26 | Episode 29: From Barbie to McDonald’s: The Marketing Power of Cultural Memory | In this episode of Canned the Marketing Podcast, hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) dive into the power of nostalgia marketing. From McDonald’s Friends collectibles to Coca-Cola’s Stranger Things revival of New Coke, they unpack why brands keep looking backwards to move consumers forward. When marketing taps into shared cultural memories, the emotional connection can be incredibly powerful—but only if brands get it right. What You’ll Learn in This Episode W... | 41m 32s | ||||||
| 2/27/26 | Episode 28: Think You’ve Moved Beyond the 4Ps? Think Again. | The 4Ps might be Marketing 101, but are we actually using them properly? In this episode of Canned, Steph Quantrill from Cue Marketing and Ben van Rooy from Human Digital go deep on Product, Price, Place and Promotion and why these fundamentals still shape the strongest brands in New Zealand and Australia. Then in a special guest section, Kaleb Mearns joins to launch a new partnership survey in conjunction with the Marketing Association, unpacking why agencies and clients need to take a... | 50m 59s | ||||||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 2/19/26 | Episode 27: The State of Marketing in NZ: Are We Raising the Bar or Lowering It? | What does it take to futureproof an entire profession? On this episode of Canned, Ben van Rooy and Stephanie Quantrill sit down with John Miles, CEO of the New Zealand Marketing Association, to unpack how NZMA has evolved from its direct mail roots into a national engine room for marketing capability. John shares how COVID forced a fast pivot to digital learning, why leadership pathways matter more than ever, and the importance of a professional body in a profession that doesn't require... | 47m 42s | ||||||
| 2/12/26 | Episode 26: The Challenger’s Advantage: Why the Underdog Thinks Smarter | When you’re up against a giant, you do not outspend them. You out-position them. In this episode of Canned, Ben van Rooy and Stephanie Quantrill unpack challenger brands versus market leaders and why bigger is not always better. From Pepsi taking on Coca-Cola at the Super Bowl, to Whittaker's holding its ground against Cadbury, and how Skinny emerged in response to 2degrees, this is a sharp, practical breakdown of how David can beat Goliath. If you manage brand in NZ or Australia,... | 46m 59s | ||||||
| 2/4/26 | Episode 25: Where to Play, How to Win (And What to Stop Doing) - The Strategy Episode | Strategy gets talked about a lot in marketing—but is rarely defined well. In this episode of Canned: The Marketing Podcast, hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) cut through the noise to unpack what strategy really is, why so many businesses confuse it with tactics, and how that confusion quietly kills focus, momentum, and results. What You’ll Learn in This Episode Strategy is a set of choices, not a plan True strategy answers where you play and how you win—b... | 40m 31s | ||||||
| 1/28/26 | Episode 24: Great Brands Are Built When the Wheels Fall Off - Unpacking the importance of Customer Experience | Customer Experience Is the Brand (Especially When Things Go Wrong) In this episode of Canned the Marketing Podcast, Steph and Ben are joined by Sarah Clearwater, founder of Reframr, to unpack why CX is the delivery of your brand promise — and why the best brands shine brightest when everything goes sideways. This is a practical, no-nonsense conversation for marketers who are tired of talking about “customer centricity” and actually want to do something about it. What We Cover 1. Customer Expe... | 41m 25s | ||||||
| 1/16/26 | Episode 23: What to look out for in 2026 - Ben & Steph's Hot 2026 Predictions | It’s 2026, Ben’s back from Rio (minus a phone… plus a backup phone like an absolute psychopath), and Steph’s back from a soggy Coromandel reset. This week, they crack open the crystal ball and give it their best shot at calling the trends for marketers to pay attention to in 2026—brand vs performance, AI slop, agency shake-ups, and why “real” is the new premium. What You’ll Learn in This Episode Brand is back (and B2B finally got the memo): Why over-relying on lead gen is about to hit diminis... | 39m 06s | ||||||
| 12/24/25 | Episode 22: End-of-Year Marketing Reckons: Who Nailed It, Who Blew It | It’s the Canned Christmas special — and we’re not handing out participation trophies. Hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) are joined by brand strategist and cultural commentator Eugene Healey for a sharp, no-holds-barred breakdown of the brands that defined 2025 — for better and for worse. From Cannes side-quests to culture-war campaigns, this episode cuts through the hype to ask one brutal question: did it actually work? What You’ll Learn in This Epi... | 57m 53s | ||||||
| 12/18/25 | Episode 21: Why OOH Still Wins When Digital Gets Ignored | Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) step outside the scroll and into the real world to unpack why Out-of-Home advertising (OOH) still stops people in their tracks. From billboards and bus wraps to special builds and stunts that earn global attention, this episode is a sharp, practical look at how brands can win attention when screens are saturated. If you think OOH is just “big signs,” think againWhat You’ll Learn in This Episode Why OOH Still Works in 2025 – How ... | 46m 19s | ||||||
| 12/11/25 | Episode 20: Rebrand or Refresh? The Marketing Minefield Unpacked | This week, Steph from Cue Marketing and Ben from Human Digital dive head-first into the chaotic, emotional, reputation-threatening world of rebrands - from the corporate phoenix moments (hello, Accenture) to the “no one asked for this” refreshes that get marketers yelled at at BBQs. With real-world stories from Spark, Enviro NZ, Four Square, Griffins, Enron (yes, really), and NZ Post, they unpack what makes a rebrand sing — and what makes customers grab the pitchforks. Grab a chocky biccy and... | 42m 23s | ||||||
| 12/4/25 | Episode 19: B2B Marketing: Why It’s Harder, Smarter & Far Less Boring Than You Think | B2B finally gets its moment in the spotlight. In this episode, co-hosts Ben van Rooy (Human Digital) and Steph Quantrill (Cue Marketing) dive into the misunderstood, often underestimated world of B2B marketing—where long sales cycles, buying committees, and high-stakes decisions make the work both exhilarating and brutal. From the politics behind procurement to the power of brand trust built years before a shortlist is even written, Steph and Ben unpack what really drives decisions in the boa... | 44m 16s | ||||||
| 11/27/25 | Episode 18: From Boardrooms to TikTok - The Rise of the Personal Brand | Hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) dig into one of the most in-demand topics in modern marketing: personal branding. With audiences trusting individuals more than companies, this episode breaks down how personalities are shaping influence, loyalty and commercial outcomes.They highlight industry standouts like Eugene Healy, who commands half a million followers, and explore how figures like Jason Paris, Joely Hodson, and Dan Carter have built magnetic person... | 38m 52s | ||||||
| 11/21/25 | Episode 17: Collabs Gone Wild: The Good, The Bad, and The What-Were-You-Thinking? | This week, Steph from Cue Marketing and Ben from Human Digital dive headfirst into one of marketing’s most fun playgrounds: brand collaborations. From Balenciaga x Scholl (yes, the bunion shoe brand) to Four Square x Sawmill’s summer IPA, to why Barbie basically owned 2023, this episode hits everything from FMCG smashes to luxury chaos. If you love collabs, hate collabs, or have trauma from the Steinlager abstinence ring — you’re in the right place. What You’ll Learn in This EpisodeWhat Makes... | 35m 39s | ||||||
| 11/13/25 | Episode 16: Big Ideas on a Small Budget: ASB’s Creative Leap into Gen A | This week, Steph from Cue Marketing and Ben from Human Digital crack open a story you wouldn’t expect from the world of banking; a handcrafted kids’ content series built inside ASB. Yep, puppets, original songs, TVNZ studios… the works. Social & Content Lead Hamish Russell joins the show to unpack how a bank made one of the most delightfully creative education projects in New Zealand. If you think financial services kills creativity, prepare to backspace that opinion. What You’ll Learn in... | 50m 48s | ||||||
| 11/4/25 | Episode 15: Slack, Snacks & Spring Rolls: How The Marketing Club Took Off | This week, hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) sit down with Chanel Clark, founder of The Marketing Club (TMC), fresh off the very first Marketers Day. They unpack how one marketer’s side project turned into a cross-Tasman movement — complete with 1,000-strong Slack channels, sold-out events, and a goody bag that broke wrists. From the courage to start small to the art of building community, this episode celebrates the people shaping marketing’s new frontier... | 41m 59s | ||||||
| 10/31/25 | Episode 14: Scarily Good Marketing: Westpac’s Creative Comeback | When was the last time a bank ad made you smile, or even think twice before spending? In this episode of Canned, hosts Ben van Rooy (Human Digital) and Steph Quantrill (Cue Marketing) sit down with Allie and Georgia from Westpac New Zealand to unpack how a bank known for caution turned heads with scarily creative campaigns. From hangover drinks to haunted houses, this episode proves finance marketing doesn’t have to be boring. 💡 What You’ll Learn in This Episode• Turning Financial Educat... | 46m 27s | ||||||
| 10/19/25 | Episode 13: LIVE from SXSW Sydney: The Future of Marketing is Human | Recorded live at South by Southwest Sydney, hosts Ben van Rooy (Human Digital) and Steph Quantrill (Cue Marketing) take the Canned the Marketing podcast to the stage for the first time. Joined by Alex Holden (EVT Group GM, Brand & Customer) and Matt Meffan (Aether AI), they debate the future of marketing, where does AI help, where does it hurt, and why the human element still matters most. AI Adoption vs. Human AdvantageHow leading brands like EVT are embracing AI tools without losing the... | 45m 21s | ||||||
Showing 25 of 37
Sponsor Intelligence
Sign in to see which brands sponsor this podcast, their ad offers, and promo codes.
Chart Positions
3 placements across 2 markets.
Chart Positions
3 placements across 2 markets.