Misery Olympics - fixing unpaid carers' PR problem

Misery Olympics - fixing unpaid carers' PR problem

From Care fully considered by Laura Barnes and Katy Styles

September 2, 2025 · 35 min · Season 1 · Episode 12

About this episode

The episode discusses the media's portrayal of unpaid carers and how to improve public perception.

In our latest episode of Care Fully Considered, we welcome Minreet Kaur and Sangeeta Bhabra, both journalists, to talk about caring’s PR problem. We discuss how unpaid carers are portrayed by the media, why some of it is problematic, and what we can do to improve the general public’s perception of unpaid carers and caring in general. We talk about why the press chooses to portray caring in certain ways, what the best format could be for more well-rounded representation, and how to move beyond the ‘misery Olympics’ we often see in campaigns and on TV. You can find Minreet at minreet_kaur on instagram, @minkaur5 on X, or Minreet Kaur on LinkedIn. Read her latest work  here ,  here  and  here   You can find Sangeeta on X @SangeetaITV. Read her latest work  here . Watch her documentary  here , and explore ITV News' podcast  here .  For any inquiries or to suggest future guests, please email us at:  wearecarers@gmail.com . Until next time! For more information on the We Care Campaign, visit us on:  https://wecarecampaign.org.uk/  and to find out what being an unpaid carer is really like, read Laura’s blog here:&nbsp…

People in this episode

Hosts: Laura Barnes, Katy Styles

Guests: Minreet Kaur, Sangeeta Bhabra

Topics covered

  • unpaid carers
  • media representation
  • public perception
  • caring
  • journalism
  • PR problem

Keywords

  • unpaid carers
  • media portrayal
  • caring
  • public perception
  • journalism
  • misery Olympics

Mentioned in this episode

Organizations: We Care Campaign, ITV News

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