From The Archive: Leading With One RESULT Your Investors Want - E1174 - RMR

From The Archive: Leading With One RESULT Your Investors Want - E1174 - RMR

From Cash Flow Connections - Real Estate Podcast by Cash Flow Connections - Real Estate Podcast

March 13, 2026 · 15 min · Episode 1174

About this episode

Derek Peterson shares insights on branding and marketing for real estate professionals and his success in raising capital.

Welcome back to another episode of RaiseMasters Radio on the Cash Flow Connections podcast. Today, I had the pleasure of chatting with Derek Peterson, a valued member of our community and an expert in branding and marketing for real estate professionals. Derek shared insights into his journey within the RaiseMasters world, from his initial role as a marketing resource to his transition into sponsor operator. We delved into his success in raising nearly $50 million in 2023 and his unique approach to storytelling in raising capital. Tune in to learn how Derek uncovers the story of the deal and connects with investors on a deeper level. If you're looking to elevate your branding and marketing strategy in real estate, this episode is a must-listen. Resources mentioned in the episode: Derek Peterson Website Interested in learning how to take your capital raising game to the next level? Meet us at Capital Raiser’s Edge. Learn more here: https://raisingcapital.com/cre

People in this episode

Host: Cash Flow Connections - Real Estate Podcast

Guest: Derek Peterson

Topics covered

  • branding
  • marketing
  • real estate
  • capital raising
  • storytelling

Keywords

  • real estate
  • capital raising
  • branding
  • marketing
  • storytelling
  • investors
  • RaiseMasters

Mentioned in this episode

Organizations: RaiseMasters, Cash Flow Connections, Capital Raiser’s Edge, raisingcapital.com

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