CEO Glow Show

CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would you do if you had to rebuild your beauty business from scratch… in a brand new city? In this powerful live coaching session from LashCon, Sheila Bella sits down with a lash artist who lost everything in the Lahaina fire and had to start over from zero on a new island. From struggling to find consistent clients to trying ads that didn't work, this episode breaks down exactly what's missing—and how to fix it fast. Sheila identifies the real issue in under 20 minutes and gives a clear, actionable roadmap to go from inconsistent bookings to hitting $10K months again. This isn't about working harder. It's about fixing the right problem. If you feel stuck, underbooked, or unsure what's actually holding you back… this episode will give you clarity. 🔑 5 Key Points From This Episode You don't have a client problem—you have a visibility problem. If people can't find you, they can't book you. Paid ads create reach. Organic content builds trust. You need both working together to grow consistently. Your booking system matters more than you think. DMs, follow-ups, and systems turn interest into paying clients. You're closer to your income goal than you think. Simple math revealed she only needed a few more consistent clients per week. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |

CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Jennifer Rosenblum, Founder of The Skin Games at (2025 LashCon) If you've ever thought about competing—but talked yourself out of it… this episode is your sign. In this live conversation from LashCon, Sheila Bella sits down with Jill and Jennifer, founders of The Skin Games, to break down what really happens when beauty professionals step into competition. This isn't just about winning trophies. It's about confidence. Visibility. Credibility. And becoming the kind of artist who can lead, teach, and build something bigger than just a service business. From shy beginners to brand owners, educators, and industry influencers—this episode reveals why the beauty pros who compete often go on to build the biggest careers. If you've been playing small, second-guessing yourself, or waiting until you feel "ready"… this conversation will push you to move anyway. Because courage—not perfection—is what changes everything. 🔑 5 Key Points From This Episode Competition builds confidence faster than anything else. Putting yourself out there transforms how you see yourself and how others see you. Courage is the common denominator of success. The artists who compete are often the ones who go on to build brands, academies, and influence. You don't compete to win—you compete to grow. Feedback, skill refinement, and exposure are the real rewards. Credibility increases instantly. Even being a finalist or competitor elevates your authority in the eyes of clients. Opportunities come from visibility. Competitors often get discovered, recruited, and positioned as leaders in the industry. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | //FOR MORE INFO on The Skin Games check out www.theskingames.com

What if the breakthrough you've been waiting for… requires you to surrender first? In this powerful and emotional episode of the CEO Glow Show, Sheila Bella sits down with Kimberly Morfin—former Pretty Rich Bosses student turned industry leader—to talk about what it really takes to grow a beauty business when you feel stuck, unseen, and overwhelmed. From crying in her suite and barely making rent… to becoming a recognized brow specialist, educator, and expert judge at the Skin Games—Kimberly shares the exact mindset shifts, decisions, and risks that changed everything. This isn't just about marketing. It's about faith. Trust. Mentorship. And finally saying YES to the version of you that you know you're meant to become. If you've ever felt like you're doing everything right but still not getting results… this episode will hit home. 🔑 5 Key Points From This Episode Doing more of the same won't create new results. Kimberly realized she needed guidance to break through her plateau. Mentorship collapses time. Investing in the right support helps you avoid months (or years) of trial and error. Clarity creates confidence. Finding her niche in brow mapping changed her visibility and income. Systems create scalability. Tracking, refining, and repeating processes builds consistent results and growth. Surrender leads to breakthrough. Trusting the process and taking aligned action unlocked her next level. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella

What if the only thing holding you back… is you? In this fun, honest, and deeply relatable episode of the CEO Glow Show, Sheila Bella sits down with award-winning esthetician Tyler Card at the 2026 Skin Games to talk about self-doubt, social media, authenticity, and what it really takes to step into your next level. From going viral with authentic content to booking out months in advance, Tyler shares how simply being himself changed everything in his business. But behind the growth was anxiety, imposter syndrome, and moments where he almost didn't show up at all. This episode is your reminder that confidence isn't something you wait for—it's something you build by doing the scary thing anyway. If you've been overthinking your content, doubting your skills, or playing small in your business… this conversation will hit home. 🔑 5 Key Points From This Episode Authenticity builds your brand faster than perfection. Being yourself attracts the right clients and creates deeper connections. Your comfort zone is where your growth stops. The anxiety you feel is often a sign you need to move forward, not retreat. Social media should feel like you. If you don't enjoy your content, it won't connect or convert. You don't need a massive audience—just the right one. Quality relationships outperform vanity metrics every time. You are more ready than you think. Self-doubt is often the only thing standing between you and your next level. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella

What if the only thing standing between you and tripling your income… was thinking like a CEO instead of an artist? In this powerful episode of the CEO Glow Show, Sheila Bella interviews beauty boss Cristal Stella, a bridal hair and makeup agency owner based in Cancun, who went from $10K months to $30K in just 30 days. But this was not luck. It was leadership, systems, team investment and CEO energy. After implementing one major mindset shift inside Pretty Rich Bosses — "Don't be an artist, be a CEO" — everything changed. Cristal stopped working in the business and started working on it. She invested in her team, raised standards, improved compensation, trained her artists, and repositioned herself as a true agency owner. The results? Cristela tripled her income and is scaling toward 400 weddings a year which earned her the financial freedom to buy a car and move her family into a new home! If you are stuck at $8K–$12K months and wondering what it takes to break through, this episode is your wake-up call. 🔑 5 Key Points From This Episode The shift from artist to CEO unlocks scale. Working in your business caps income. Leading your business multiplies it. Investing in your team increases revenue. Higher pay, better training, and empowerment create performance. Leadership builds freedom. Cristal transitioned from being the main artist to building a strong agency. Belief precedes growth. Tripling income starts with believing it's possible. Systems and sales frameworks create predictable results. Implementing structure produced immediate returns. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella

Longevity Over Hype: Building a Lash Brand That Lasts with EBL Founder Lindy Williams Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Lindy Williams, Founder of EBL In an industry obsessed with going viral, what does it actually take to build a lash brand that lasts? In this powerful conversation, Sheila Bella sits down with Lindy Williams, founder of EBL, to talk about choosing longevity over hype, discipline over dopamine, and brand equity over quick wins. If you are a lash artist, product line owner, salon owner, or beauty entrepreneur who wants to build something sustainable instead of something trendy, this episode will reset your standards. They break down what most beauty pros get wrong about branding, why consistency beats spikes of attention, and how to create trust that compounds over time. This is about building a real company, not just a social media moment. If you are tired of chasing trends and ready to build authority, credibility, and long term revenue, 🔑 5 Key Points From This Episode Hype fades but brand equity compounds. Viral moments do not equal sustainable revenue. Trust and consistency do. Discipline builds longevity. Showing up consistently, refining your offer, and protecting standards matter more than chasing attention. Authority is built through positioning. Clear messaging, niche clarity, and brand alignment create trust. Community creates staying power. Brands that last are built on relationships, not transactions. Long term thinking wins. Decisions made for durability outperform decisions made for quick cash. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella

CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would happen if you put your beauty business in the hot seat… and had it audited live? In this episode of the CEO Glow Show, Sheila Bella breaks down a lash artist's business in real time and shows exactly how to go from "kind of booked" to fully booked — and eventually building a team. In under 20 minutes, Sheila identifies the real bottleneck holding this business back and explains the three marketing machines every beauty entrepreneur needs: ✔ Visibility ✔ Booking ✔ Service Delivery If you're relying mostly on word-of-mouth… If you're 60–70% booked but not consistently full… If you want to double your income but don't know where to start… This episode is your blueprint. Sheila covers Instagram SEO updates, organic vs. paid reach, email marketing strategy, branding, Google visibility, and why most beauty pros choose renting over building simply because they don't know how to create an automated marketing machine. This is tactical. Strategic. And immediately actionable. 🔑 5 Key Points From This Episode Most beauty pros don't build teams because they don't have predictable marketing. Renting feels "safer" than leading — but it limits income potential. There are 3 Machines in Every Beauty Business: Visibility Machine (awareness) Booking Machine (conversion) Service Machine (retention) Instagram is now searchable like Google. Your name, bio, keywords, and verification directly impact discoverability. Paid Ads = Reach Engine. Organic Content = Trust Engine. You need both to grow consistently. Email marketing is the lowest hanging fruit. Most beauty pros already have the leads — they just aren't nurturing them. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella

If you're in a season where business feels heavier than it used to… where the money feels inconsistent, decisions feel more expensive, and quitting sounds tempting—this episode is for you. In this raw, no-fluff solo episode, Sheila Bella breaks down why most entrepreneurs don't fail because they're bad at business—but because they panic at the exact moment they need to think like a CEO. This isn't a motivational pep talk. It's a leadership recalibration. Sheila explains why the "middle" of business feels so uncomfortable, how panic thinking quietly destroys businesses, and what real CEOs do differently when pressure hits. If you've been questioning yourself, your business, or your capacity to keep going—this conversation will help you reframe what's actually happening and show you how to lead through it instead of burning everything down. You're not failing. You're being forged. 🎧 Listen if you're ready to stop chasing relief and start building something sustainable. 🔑 5 Key Points from the Episode Most entrepreneurs don't fail—they panic. Panic leads to reactive decisions that trade long-term stability for short-term relief. The "middle" of business isn't failure—it's compression. This season exposes gaps in systems, standards, and thinking, not your worth or ability. Panic thinking vs. CEO thinking is the real divide. Panic seeks fast fixes. CEO thinking prioritizes trust, delivery, and optimization. Growth comes from simplification, not expansion. Plug leaks, raise standards, and tighten your core offers instead of adding more. Discomfort isn't a sign to quit—it's a signal to lead. This is where professionals are made and businesses become real assets. // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella // YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

Most beauty entrepreneurs think selling happens on the consult… in the DM… or during the pitch. But in this episode, Sheila Bella flips that belief on its head and teaches the real truth: the sale is won (or lost) days before you ever speak to someone. Your content, lead magnets, and funnel should be doing 85% of the selling—so the call becomes a simple "heartbeat check" and the only decision left is payment plan or paid-in-full. Sheila breaks down the exact "pre-sales engineering" behind high-converting marketing and walks you through the 8 psychological milestones your audience must experience to go from stranger → convinced → decisive. If your sales calls feel like wrestling matches, if clients are price shopping, or if you're tired of "pitching harder," this episode will show you how to build a pre-sold buyer before they ever book. ⭐ 5 Key Points From the Episode Marketing should do 85% of the selling Your content + lead generator should build conviction before the call—so the DM/consult is a formality, not a hostage situation. Pre-sales is the real game (and it's engineered) If they don't believe you can solve their problem before the call, you "lost the sale days ago" in your content, funnel, and lead magnet. Your marketing must simulate a sales call The same questions you answer on a consult should be answered through content: pain, vision, solution, identity shift, urgency—before they talk to you. Lead generators are not "one and done"—they're iterations Most entrepreneurs quit too early. Sheila explains why your first freebie likely won't be your best, and why volume + data is how you build an 85%-converting lead generator. The 8 milestones create the "psychological yes" before checkout She breaks down how your content must shift someone's psychology—from trusting your diagnosis to believing your solution is unique—so objections, comparison, and price shopping disappear. // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella // YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

In this candid and inspiring interview, Sheila Bella, founder of Pretty Rich Bosses, sits down with Destiny Dickow, Lost Artistry Lash trainer, to unpack what it really takes to build a successful beauty business when you don't feel ready, qualified, or confident yet. Sheila shares her full entrepreneurial journey — from building a multi-million-dollar brick-and-mortar permanent makeup business, losing everything during COVID, and pivoting into a second multi-million-dollar online company — all while navigating uncertainty, criticism, motherhood, faith, and leadership. This episode is a masterclass in taking action before you feel ready, selling through conversation, building systems that scale, and trusting God even when the path forward isn't clear. If you've been waiting to feel "ready" before you post, sell, hire, or grow — this conversation will shift your mindset completely. ⭐ 5 Key Points from the Episode 1. "I Wasn't Ready — But I Went Anyway" Sheila explains why waiting for confidence, clarity, or perfection keeps entrepreneurs stuck. Growth happens after action, not before it. 2. Marketing — Not Talent — Built Her Multi-Million Dollar Business Sheila breaks down how being a better marketer (not a better artist) allowed her to scale faster than others with more technical skill. 3. Sales Come from Conversations, Not Posts Whether booking artists, selling events, or scaling online, Sheila emphasizes one truth: more conversations = more sales. 4. Systems Are What Scale a Business From hiring early to building automations, email lists, and backend processes, Sheila shares what people don't see behind seven-figure brands. 5. Faith, Worship & Resilience Are Non-Negotiables Sheila opens up about how worship, faith, and obedience to God grounded her through the darkest seasons — and why success is never just about you. // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella // YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

In this fast-paced, raw, and incredibly actionable LashCon 2025 coaching session, Sheila Bella sits down with a beauty entrepreneur who's struggling to grow her trainer kit business — and in under 20 minutes, Sheila completely restructures her visibility and sales strategy. If you've ever wondered why your product, kit, or training isn't taking off even though it's great, this episode will be a wake-up call. Sheila breaks down the exact reason most beauty businesses stay stuck: they're relying solely on word of mouth and not building a digital ecosystem that works on autopilot. You'll hear Sheila walk this business owner through a clear, simple two-part formula: 1. Get seen — visibility through content & ads 2. Get chosen — conversion through trust-building systems This episode is a must-listen for lash trainers, PMU educators, product creators, or anyone wanting consistent sales without burning out. ⭐ 5 Key Points From the Episode 1. Visibility Can't Rely on Word of Mouth Alone Sheila explains that if you want consistent, predictable growth, word of mouth is not enough. You need digital visibility that runs 24/7. 2. There Are Only Two Content Types: Organic & Paid Organic content builds trust. Paid content (ads) builds reach. Both are needed if you want trainers to see your kit as an option. 3. Trainers Only Choose Brands They See Repeatedly Visibility → familiarity → trust → sales. Your kits won't sell if trainers never see them online. 4. Automation Is the Only Way to Scale Without Burnout Sheila walks her through creating automated sales funnels, email sequences, DMs, and follow-up systems so she can grow her brand while raising her kids. 5. Being Seen Gets You Considered — But Being Chosen Requires Conversations Once people see your ads and content, what converts them is the messaging, follow-up, and nurturing process behind the scenes. Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last. // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella // YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

What does it really mean to take faith-filled risks in your beauty business? In this powerful, deeply spiritual, and wisdom-packed episode, Sheila Bella sits down with Carolyn Cyprian, medical esthetician, multi–med spa owner, coach, and founder of Carolyn Skincare. Together, they unpack the true meaning behind the phrase "Scared money makes no money." For faith-driven entrepreneurs, success isn't just about financial gain — it's about stewardship, obedience, identity, and learning to trust God with every decision, even the ones that cost you something. Carolyn shares her raw journey through betrayal, rebuilding her team, restructuring her business, and walking through a season of financial drought that reshaped her relationship with money forever. Her story will stretch your faith, challenge your fears, and remind you that surrendered money multiplies. If you've been sitting on a decision, procrastinating out of fear, or praying for clarity about your next move… this episode is your confirmation. 5 Key Points Discussed in This Episode 1. The Difference Between Reckless Risk vs. Righteous Risk Carolyn and Sheila explore how faith-led decisions feel different from impulsive ones — and how God uses discomfort (not chaos) to grow you. 2. Healing Your Relationship With Money Carolyn shares how generational scarcity, childhood beliefs, and inherited fears shaped her financial mindset — and how God led her through a 3-month drought to break those patterns. 3. Hiring, Betrayal & Surrendering Your Business to God They discuss the emotional cost of building a team, why betrayal is often part of leadership, and how to hire slowly, fire fast, and trust God to send the right people. 4. Sales as Ministry: Selling Without Shame Sales isn't "selling" — it's serving. Carolyn explains how she teaches her team to view sales as a mutual exchange and an opportunity to help people. 5. Discernment, Peace & Making Big Decisions They clarify the difference between fear and lack of peace, how to pray for signs and revelation, and why obedience often requires discomfort but never confusion. Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last. // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella // YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

Live from LashCon 2025 in California! In this power-packed episode, Sheila Bella sits down with a beauty entrepreneur struggling to get new clients through the door. In under 20 minutes, Sheila helps her uncover the truth behind inconsistent bookings, wasted ad spend, and how to finally build steady client flow. Whether you're a lash artist, PMU trainer, or salon owner, this live coaching session will help you shift from guessing to growing. ✨ 5 Points of Interest for Listeners: Why boosting posts isn't the same as running strategic ads. How to turn discount clients into loyal, full-price regulars. The lifetime value mindset: why one client is worth thousands. The real reason visibility + engagement matter more than discounts. How to use DMs the right way to create consistent bookings. 💡 Tune in for a real conversation with real results — proof that your next breakthrough might only take 20 minutes. // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella // YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind