From Unicorn to Trainwreck - The WeWork Rollercoaster | CEO Sales Huddle with Che Brown

About this episode

Che Brown discusses the lessons from the WeWork story and emphasizes the importance of discipline in sales over mere hustle.

WeWork sold the dream - The fundamentals did not hold. Do not make the same mistake in your sales department. Are you building a business that runs on discipline, or a business that runs on adrenaline. Adrenaline feels like progress.It feels like hustle.It feels like movement. But discipline is what creates revenue you can trust. In today’s CEO Sales Huddle, I break down the WeWork story and the lesson every CEO needs to hear. Vision can open doors, but discipline is what keeps them open. WeWork sold the dream.But the fundamentals did not hold.And when the fundamentals do not hold, the numbers eventually speak. Here is the question that tells the truth about your sales department. How many offers did you make yesterday. If the number is zero, it does not mean you failed.It means the business did not ask for revenue. Watch the replay and then comment one word with your focus for today.Leads. Appointments. Offers. Deals. Repeat. “You don’t need more hustle. You need a sales department system.”Che Brown www.CEOSalesAgency.com Let’s Connect: @IamCheBrown

People in this episode

Host: Che Brown

Topics covered

• WeWork
• sales discipline
• business fundamentals
• CEO lessons
• revenue generation

Keywords

• WeWork
• sales department
• discipline
• revenue
• business strategy

Mentioned in this episode

Organizations: WeWork, CEOSalesAgency.com

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