CEO School with Suneera Madhani

Ready to actually make the shift instead of just nodding along? Suneera is hosting CEO Week: a FREE five-day workshop where she'll walk you through four pillars of her CEO Operating System and hand you the playbooks (plus her entire AI C-suite) to plug straight into your business. Be one of the first in the room, and go VIP for the deeper AI sessions. Register here: https://accelerator.theceoschool.com/ceo-week -- Welcome back to CEO School! In this solo episode, Suneera tells the story of the day the business crossed eight figures. She thought she'd feel unstoppable, but instead, she felt trapped. She was the founder who built the whole thing, walking in every morning to firefight for 400 people and realizing she'd become the reason it couldn't grow. And she learned it the hard way: the skills that get you to a million are not the skills that get you to ten. This is the operating system she used to scale Stax to a billion dollars and CEO School right alongside it: her 6P framework for going from founder to CEO. Power, product, pitch, people, profit, process. Six systems, each one a skill you can learn, and your business only ever grows as far as your weakest one. If you're capped, doing all the work, and more hustle keeps landing you back where you started, consider this your personal playbook. Grab a pen and let's go! Time Stamps: (00:00) Introduction (01:00) The day eight figures started to feel like a trap (02:53) Founder mode: The Tuesday that runs you ragged (05:31) Power: Lead the day before it leads you (10:00) Product: The clarity everything downstream depends on (14:30) Pitch: One clear message for the right buyer (18:37) People: Hire owners who own the outcome (23:18) Profit: Revenue is vanity, profit is sanity (25:45) Process: Build the machine that runs without you (31:38) Your business grows only as your weakest pillar (34:10) CEO Week: five free days to make the shift Share this with a founder who's playing whack-a-mole all day and calling it leadership. ------------------------------------------------------------- Suneera said it straight: No one can scale alone. The Millionaire Founders Club is the room where we build together: application-only, curated for women building at +7 figures, operating at the same level, and ready to scale. A few spots are left for new members at the MFC Retreat in New York. Apply before September 7 to join us.  https://bit.ly/MFCApplication --- Only 2% of female founders ever break $1 million in revenue. We're on a mission to change that. Subscribe to the CEO School and join the movement. Connect with our Guest at: Website: https://technologymatch.com/ Instagram: https://www.instagram.com/tonyacoxturrell/ LinkedIn: https://www.linkedin.com/in/tonyaturrell/ Watch and listen to us at: Apple Podcasts: https://podcasts.apple.com/us/podcast/id1525261018 Spotify: https://open.spotify.com/show/06KIvFFJP0yJv67N9ugigU YouTube: https://www.youtube.com/c/CEOSchoolPodcast/?sub_confirmation=1 Learn more about CEO School because nothing bad ever happens when women make more money: Website: https://theceoschool.com/ Instagram: https://www.instagram.com/ceoschool/ LinkedIn: https://www.linkedin.com/company/ceo-school TikTok: https://www.tiktok.com/@theceoschool Learn more about how Suneera Madhani is paving the way for powerhouse female CEOs like you to take center stage, not just in your industries but in your whole life. Website: https://suneeramadhani.com/ Instagram: https://www.instagram.com/suneeramadhani/ LinkedIn: https://www.linkedin.com/in/suneeramadhani/ This episode was produced by Hi Hello Labs: https://www.hihellolabs.com/. ---------------------------------------------------------------- SOCIAL Hashtags:#CEOSchool #FounderToCEO #WomenInBusiness #FemaleFounders #WomenEntrepreneurs #ScaleYourBusiness #SmallBusinessGrowth #Foundermode #CEOMindset #BusinessSystems #ProfitFirst #WomenWhoLead

Tonya said it best: "You've curated this community where you can see every possibility and be inspired in any direction." That's the Millionaire Founders Club. And this October,  we're taking that to NYC for our fall retreat. Only 20 spots open for new members. Apply here: https://bit.ly/MFCApplication Welcome back to CEO School!  In today's inspiring episode, Suneera Madhani sits down with powerhouse entrepreneur Tonya Turrell, founder and CEO of Technology Match. With nearly 30 years of experience revolutionizing how technology is bought and sold, Tonya shares the highs, lows, and pivotal moments of her journey, including building and selling two companies, landing on the Inc. 5000 and Female Founder 250 lists, and overcoming bankruptcy.  We dive deep into her story of resilience, the challenges and advantages of being a woman in tech, scaling with AI, and her game-changing insights into building successful sales machines. Plus, hear how Tonya prioritized family and freedom after her first business exit, embracing worldschooling with her kids for five years. Get ready for actionable advice, honest conversations, and a behind-the-scenes look at building businesses (and lives) on your own terms. Time Stamps: (00:00) Meet Tonya Turrell: Two-Time Founder and Inc. 5000 CEO(04:00) AOL Came Calling, and She Said Yes With No Contract Signed(10:39) Losing 80% of Her Revenue the Week Before Christmas(12:50) She Shut Down on a Friday and Launched Again on Monday(13:43) How a Team of 6 Outperformed a Team of 60(16:00) Making the Inc. 5000 and Selling the Company Anyway(19:04) Pulling the Kids From School and Worldschooling for 5 Years(27:03) No Pretty Privilege in Tech: What Sexism Actually Looks Like(32:12) You're Not Too Much. You're Just Too Much for Them(39:44) How to Break Out of Founder-Led Sales and Build a Real Engine(43:52) Same Leads, Two Clients: One at 0%, One at 50%(49:12) What Happened When She Finally Stepped Into the CEO Seat Share this with a founder who is still closing every deal herself. This episode is the wake-up call she needs. Connect with Tonya Website: https://technologymatch.com/ Instagram: https://www.instagram.com/tonyacoxturrell/ LinkedIn: https://www.linkedin.com/in/tonyaturrell/ ------------------------------------------------------ Tonya's biggest unlock this year was finally putting on her CEO hat, and new business ideas immediately followed. If this episode hit close to home, it's time to find out in which areas you are still operating like a founder. Take the quiz: https://bit.ly/FounderOrCEOQuiz---Only 2% of female founders ever break $1 million in revenue. We're on a mission to change that. Subscribe to the CEO School and join the movement. Watch and listen to us at: Apple Podcasts: https://podcasts.apple.com/us/podcast/id1525261018 Spotify: https://open.spotify.com/show/06KIvFFJP0yJv67N9ugigU YouTube: https://www.youtube.com/c/CEOSchoolPodcast/?sub_confirmation=1 Learn more about CEO School because nothing bad ever happens when women make more money: Website: https://theceoschool.com/ Instagram: https://www.instagram.com/ceoschool/ LinkedIn: https://www.linkedin.com/company/ceo-school TikTok: https://www.tiktok.com/@theceoschool Learn more about how Suneera Madhani is paving the way for powerhouse female CEOs like you to take center stage, not just in your industries but in your whole life. Website: https://suneeramadhani.com/ Instagram: https://www.instagram.com/suneeramadhani/ LinkedIn: https://www.linkedin.com/in/suneeramadhani/ This episode was produced by Hi Hello Labs: https://www.hihellolabs.com/. ---------------------------------------------------------- SOCIAL Hashtags: #CEOSchool #SuneeraMadhani #WomenInBusiness #FounderStory #WomenInTech #SalesStrategy #AIForBusiness #FounderToCEO #TechFounder #WomenEntrepreneurs #BusinessGrowth #SalesEngine #MillionaireFoundersClub #UnicornSummit #Inc5000 #ExitStrategy #TeamBuilding

Are you operating like a founder or leading like a CEO? Take the quiz, find out where you stand, and get a custom workbook to start fixing the area that's holding you back. → bit.ly/FounderOrCEOQuiz Welcome back to the CEO School Podcast! This week, we flipped the script. Lisa Morel puts Suneera in the hot seat... and takes you all the way back. The immigrant household in Dallas. The sticker gun that taught her care scales. Getting laughed out of the room at 25. And the family dinner where her dad asked the question that built everything: why not you? Then we get into the part nobody prepares you for: building a billion-dollar company with her brother Sal, and doing it without torching the relationship. Suneera shares her approach to dividing and conquering, staying out of each other's lanes, and having the conversation you're avoiding before it hardens into resentment.  If you've ever been told "never go into business with family," consider this your permission slip to do it right. Because less than 2% of women founders ever cross a million, and nobody should have to make that climb alone. No one’s journey is perfect, especially in family business; but with humble courage, clarity, and intentional communication, you can create something truly lasting.  Time Stamps:  (00:00) The co-founder rule that protects a billion-dollar partnership  (01:04) Plot twist - Suneera takes the hot seat  (01:44) The immigrant household that was secretly an MBA  (08:21) The sticker-gun lesson: why care in the small things scales  (10:47) Eldest daughter, first to college - the weight of expectations  (16:00) How Fattmerchant started: the problem she couldn't unsee  (18:59) Laughed out of the room at 25  (21:06) The family-dinner question: "Why not you?"  (24:18) $5M in year one to a billion-dollar exit — the receipts  (26:36) Building with your brother: divide, conquer, trust the outcome  (33:12) The third-founder move that breaks the stalemate  (44:28) The tab-keeping trap: how resentment actually starts  (47:15) Humble courage: the conversations families avoid (and pay for it) (53:37) Her real relationship to money, and the fear underneath it  (1:00:21) What she tells her daughters: do your passion, but own it  (1:04:25) Lisa's playbook: run the business like a business, the family like a family Connect with Lisa at:  Website: https://www.openwithlisamorel.com/  Share this with your favorite co-founders! --------------------------------------------------------------  As Suneera said, entrepreneurship is too hard to do alone, and the best thing she has is partners who care as much as she does. If you're a 7- or 8-figure woman founder who's done climbing solo, this is THE table: a vetted room of women CEOs who refuse to play small. Pull up a seat: https://bit.ly/MFCApplication ---  Only 2% of female founders ever break $1 million in revenue. We’re on a mission to change that. Subscribe to the CEO School and join the movement.  Watch and listen to us at:  Apple Podcasts: https://podcasts.apple.com/us/podcast/id1525261018 Spotify: https://open.spotify.com/show/06KIvFFJP0yJv67N9ugigU YouTube: https://www.youtube.com/c/CEOSchoolPodcast/ Learn more about CEO School because nothing bad ever happens when women make more money Website: ⁠https://theceoschool.com/ Instagram: ⁠https://www.instagram.com/ceoschool/ LinkedIn: ⁠https://www.linkedin.com/company/ceo-schooll TikTok: ⁠https://www.tiktok.com/@theceoschool Learn more about how Suneera Madhani is paving the way for powerhouse female CEOs like you to take center stage, not just in your industries but in your whole life. Website: https://suneeramadhani.com/ Instagram: https://www.instagram.com/suneeramadhani/ LinkedIn: https://www.linkedin.com/in/suneeramadhani/ This episode was produced by Hi Hello Labs: https://www.hihellolabs.com/. ------------------------------------------------------  SOCIAL Hashtags: #CEOSchool #SuneeraMadhani #WomenFounders #FemaleFounders #FounderToCEO #WomenInBusiness #EntrepreneurMindset #FamilyBusiness #SiblingCofounders #BuildingWithFamily #GenerationalWealth #CoFounderGoals #ImmigrantFamily

The avoidance patterns we broke down today show up in your business too, and our Founder or CEO quiz will tell you exactly where. Uncover your weakest area and get a custom workbook to strengthen it → https://bit.ly/FounderOrCEOQuiz In today's solo episode, Suneera takes a direct and honest look at one of the biggest challenges holding women back in business and life: our collective fear of direct conversations. From ghosting and gossip to building stories in our heads, Suneera unpacks the patterns of avoidance that can undermine relationships, leadership, and personal growth. Through practical lessons and personal insights, she'll show you how embracing direct yet kind communication is the key to true leadership and lasting success. It's time to pick up the phone, have the tough conversations, and build a reputation and relationships that stand the test of time. Let's dive in!Time Stamps:(01:00) Cold open: we are terrified of direct conversations(02:18) Lesson 1: Leaders pick up the phone, not the voice note(03:40) Lesson 2: Giving direct feedback without the 12 disclaimers(04:11) Feedback is just data; it's not a verdict on your worth(04:56) Lesson 3: "It's you and me against the problem"(06:19) How to stop the story before resentment builds(07:22) Lesson 4: Stop living in zero or 100(08:09) Why women's reactions cost them trust and relationships(09:33) Lesson 5: Your reputation outlasts every disagreement(10:55) Zero to scorched earth: that's ego, not strength(11:27) The PSA: build the muscle for direct, kind conversations Share this with a founder who's been writing the text, then deleting it, then writing it again.-------------------------------------------------------------------------------------------------------------- Your network is only as strong as your ability to protect it. The women inside MFC have already learned that. Come have the real conversations with us → https://bit.ly/MFCApplication--- Only 2% of female founders ever break $1 million in revenue. We’re on a mission to change that. Subscribe to the CEO School and join the movement. Watch and listen to us at: Apple Podcasts: https://podcasts.apple.com/us/podcast/id1525261018 Spotify: https://open.spotify.com/show/06KIvFFJP0yJv67N9ugigU YouTube: https://www.youtube.com/c/CEOSchoolPodcast/?sub_confirmation=1 Learn more about CEO School because nothing bad ever happens when women make more money: Website: https://theceoschool.com/ Instagram: https://www.instagram.com/ceoschool/ LinkedIn: https://www.linkedin.com/company/ceo-school TikTok: https://www.tiktok.com/@theceoschool Learn more about how Suneera Madhani is paving the way for powerhouse female CEOs like you to take center stage, not just in your industries but in your whole life. Website: https://suneeramadhani.com/ Instagram: https://www.instagram.com/suneeramadhani/ LinkedIn: https://www.linkedin.com/in/suneeramadhani/ This episode was produced by Hi Hello Labs: https://www.hihellolabs.com/.-------------------------------------------------------------------------------------------------------------- SOCIAL Hashtags:#leadership #directconversations #feedback #communication #conflictresolution #emotionalintelligence #womeninbusiness #avoidance #givingfeedback #receivingfeedback #businessrelationships #problemsolving #winwinmindset #assumption #ghosting #gossip #triangulation #personalgrowth #professionalboundaries #reputation #integrity #emotionalregulation #mentorship #teamdynamics #empathy #networkoverlap #peoplepleasing #burningbridges #ceoschool #foundertoceo

How can you structure your team so that a large project does not derail your core business? If you are building a major project, launching an event, or trying to create a stronger brand experience, this episode gives you a candid look at what execution actually demands. In this solo episode, Suneera Madhani shares the five biggest lessons she learned while building the Unicorn Summit, from project management and cash flow to team structure and customer experience. You will hear what worked, what she would change, and how to lead through uncertainty when the stakes are high and the vision matters deeply. What you’ll learn in this episode: (00:01:51) Why a memorable brand experience depends less on the original idea and more on the systems, leadership, and execution required to bring it to life. (00:04:30) How launch timing can affect ticket sales, audience awareness, and momentum, especially when you are trying to market during holiday slowdowns. (00:07:11) Why large initiatives need dedicated focus, separate from day-to-day business operations, so your team can protect both the new project and the existing business. (00:13:08) Why your team can make or break a major initiative, especially when you need solution-oriented people who can stay positive and adapt quickly under pressure. (00:15:56) How to design an event experience strategically by thinking through pacing, programming, speaker flow, preparation, and every transition your audience will feel. (00:18:31) What leadership looks like when outcomes are uncertain, including how to carry private pressure, manage doubt, stay present with your team, and still move the vision forward. Join the CEO School’s Millionaire Founders Club: https://theceoschool.com/join. We're building a table where every female founder has a seat. Subscribe to the CEO School podcast because only 2% of female founders ever break $1 million in revenue, and we’re changing that: * Apple Podcasts: https://podcasts.apple.com/us/podcast//id1525261018 * Spotify: https://open.spotify.com/show/06KIvFFJP0yJv67N9ugigU * YouTube: https://www.youtube.com/c/CEOSchoolPodcast/?sub_confirmation=1 Learn more about CEO School because nothing bad ever happens when women make more money: * Website: https://theceoschool.com/ * Instagram: https://www.instagram.com/ceoschool/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ Learn more about how Suneera Madhani is paving the way for badass female CEOs like you to take center stage not just in your industries but in your whole life. * Website: https://suneeramadhani.com/ * Instagram: https://www.instagram.com/suneeramadhani/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ This episode was produced by Story On Media: https://www.storyon.co/

Lock in your spot for the Unicorn CEO Summit today at https://theceoschool.com/ceo-school-summit What happens when a business idea everyone rejects turns out to be right? Every major company begins with a moment when someone decides to keep going even after being told no. In this episode, Suneera Madhani sits down with Nathan Chan to discuss the early risks, difficult decisions, and long road behind building a payments company that would eventually become a fintech unicorn. As you listen, you will hear what it actually takes to build a business through uncertainty, push past rejection, and stay focused on the long game. Nathan Chan is the founder and CEO of Foundr, a global media and education company that helps entrepreneurs build and scale successful businesses. Through the Foundr podcast and platform, he has interviewed many of the world’s most successful founders and business leaders. What you’ll learn in this episode: (00:00) Discover how an idea that was initially dismissed eventually became the foundation for a billion dollar fintech company. (03:53) Understand how early exposure to entrepreneurship and small business shaped the mindset required to start a company. (09:56) Learn what it takes to leave a stable job and commit fully to building a company from scratch. (11:20) See how early traction, including processing millions in payments, can validate a startup concept quickly. (17:55) Explore the strategic decision to bet on omnichannel payments before the broader market recognized the opportunity. (22:06) Examine the reasoning behind rejecting a $17.5M acquisition offer and choosing to keep building. (28:15) Gain insight into the realities of raising hundreds of millions in funding and navigating investor relationships. (36:31) Understand the strategic thinking behind rebranding a growing company as it scales to new markets. Learn more about Nathan Chan: https://www.linkedin.com/in/nathanhchan Join the CEO School’s Millionaire Founders Club: https://theceoschool.com/join. We're building a table where every female founder has a seat. Subscribe to the CEO School podcast because only 2% of female founders ever break $1 million in revenue, and we’re changing that: * Apple Podcasts: https://podcasts.apple.com/us/podcast//id1525261018 * Spotify: https://open.spotify.com/show/06KIvFFJP0yJv67N9ugigU * YouTube: https://www.youtube.com/c/CEOSchoolPodcast/?sub_confirmation=1 Learn more about CEO School because nothing bad ever happens when women make more money: * Website: https://theceoschool.com/ * Instagram: https://www.instagram.com/ceoschool/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ Learn more about how Suneera Madhani is paving the way for badass female CEOs like you to take center stage not just in your industries but in your whole life. * Website: https://suneeramadhani.com/ * Instagram: https://www.instagram.com/suneeramadhani/ * LinkedIn: https://www.linkedin.com/in/suneeramadhani/ This episode was produced by Story On Media: https://www.storyon.co/