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On the show
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Recent episodes
What It Takes to Stay Relevant for 100 Years: Insights From Shuja Jashanmal | Challenger Brands
Nov 11, 2025
58m 07s
How Leadership Shapes Culture, Purpose, and Brand | Challenger Brands by Illustrado
Oct 31, 2025
49m 19s
Why UAE Real Estate Brands Sound the Same– and How to Stand Out | Challenger Brands by Illustrado
Oct 14, 2025
44m 35s
The Future of Real Estate Branding in the UAE: Insights from RAK Properties CEO Sameh Muhtadi | Challenger Brands by Illustrado
Sep 16, 2025
46m 34s
Customer Centricity in 2025 | Challenger Brands by Illustrado
Jun 4, 2025
37m 52s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 11/11/25 | ![]() What It Takes to Stay Relevant for 100 Years: Insights From Shuja Jashanmal | Challenger Brands✨ | business longevityretail strategy+3 | Shuja Jashanmal | Jashanmal Group | Basra | Jashanmal Groupretail+3 | — | 58m 07s | |
| 10/31/25 | ![]() How Leadership Shapes Culture, Purpose, and Brand | Challenger Brands by Illustrado✨ | leadershipbrand culture+3 | Arshie Ahmed | Flying HedgehogsIllustrado | — | leadershipbrand+5 | — | 49m 19s | |
| 10/14/25 | ![]() Why UAE Real Estate Brands Sound the Same– and How to Stand Out | Challenger Brands by Illustrado✨ | UAE real estatebranding+3 | Nathalie Nasr | Aurora PrimeAmwaj | UAEDubai | real estatebranding+5 | — | 44m 35s | |
| 9/16/25 | ![]() The Future of Real Estate Branding in the UAE: Insights from RAK Properties CEO Sameh Muhtadi | Challenger Brands by Illustrado✨ | real estatebranding+4 | Sameh Muhtadi | RAK Properties | UAERas Al Khaimah+2 | real estatebranding+5 | — | 46m 34s | |
| 6/4/25 | ![]() Customer Centricity in 2025 | Challenger Brands by Illustrado✨ | customer centricitycustomer engagement+3 | Mark Hamill | ARCET Global | — | customer centricitycustomer engagement+3 | — | 37m 52s | |
| 5/28/25 | ![]() Redefining Sales in 2025 | Challenger Brands by Illustrado.co✨ | salesbranding+3 | Mamoun Alamouri | Illustrado.co | — | salesbranding+5 | — | 57m 35s | |
| 5/21/25 | ![]() How to Get Your Startup Funded | Challenger Brands by Illustrado✨ | startup fundingentrepreneurship+3 | Anna Arzua MacMillan | Venture FactorE | — | startupfunding+3 | — | 1h 24m 42s | |
| 5/14/25 | ![]() Dubai's Viral Chocolate | Crafting Multi-Million Dollar Success Stories with Challenger Brands✨ | chocolateculinary arts+3 | Chef Nouel Catis | Kunafa Chocolate | Dubai | Kunafa ChocolateDubai+5 | — | 34m 25s | |
| 5/7/25 | ![]() How To Build Brand Communities | Challenger Brands By Illustrado✨ | brand communitiescommunity building+3 | Josie Conlu | Challenger BrandsIllustrado.co | — | brand communitiescommunity building+3 | — | 41m 46s | |
| 4/30/25 | ![]() How to Build a Self-Propagating Company With Dr. Ivan Misner | Challenger Brands by Illustrado✨ | business networkingentrepreneurship+3 | Dr. Ivan Misner | BNI (Business Network International)Forbes+2 | — | business networkingBNI+5 | — | 35m 20s | |
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| 4/23/25 | ![]() How to Take on the Industry Giants and Win | Challenger Brands by Illustrado | Ryan Ramos, the Founder and Managing Director of Cultivate UAE and The Dream Lab UAE. From humble beginnings, Ryan worked his way up from business development to general management at a leading landscaping company in the UAE. He then ventured out on his own to build his very own landscaping business, Cultivate UAE, which has quickly become one of the leading brands in the market, serving some of the most prestigious clients in the industry, including Emaar, the Burj Khalifa, and Dubai Mall. ... | 46m 25s | ||||||
| 4/16/25 | ![]() How to Break Barriers in a Competitive Industry | Challenger Brands by Illustrado | Today, we have an amazing and inspiring guest! Joining us is Samantha Araujo, a formidable titan in the region’s competitive hospitality industry. With a passion for fine living and an extraordinary ability to craft memorable experiences, Samantha has established Stellar USP as a premier player in the luxury hospitality supply industry. Her company is renowned for its exceptional service, personalized client experiences, and innovative solutions that go beyond simply supplying goods. S... | 41m 44s | ||||||
| 4/9/25 | ![]() Mastering the Art of Life-Career Balance | Challenger Brands | Navneet Kampani is a former banker who has been in the industry for over 30 years, now he is an entrepreneur, author, and life coach who helps individuals and top executives achieve work-life harmony and find meaning in life. Fresh from the launch of his book “Unmasking the Real You - A Journey from Self-Awareness to Action” we’re hoping to get life-changing tips from Navneet today. This is Challenger Brands - Where we talk about brand development, marketing, sales, entrepreneurship, and ... | 45m 58s | ||||||
| 4/2/25 | ![]() How to Master your Inner Game | Challenger Brands by Illustrado | Dhiren Harchandani is a Transformation Architect who specializes in empowering entrepreneurs to achieve 8-figure business success without compromising personal fulfillment or lifestyle. An avid learner in transformation, leadership, and mindset, he coaches entrepreneurs representing over $2.5 billion in combined revenue. With over two decades of experience in scaling businesses across five industries, Harchandani has founded and exited multiple ventures. A Harvard Business School alumnus, he... | 1h 01m 18s | ||||||
| 3/26/25 | ![]() How To Keep Your Brand Relevant Through The Years | Challenger Brands by Illustrado | According to Clayton Christensen, a professor at Harvard Business School, 30,000 new products are introduced each year, and 95% of them fail. In an increasingly cluttered market and noisy world, how do you keep your brand and business relevant? Our special guest today will help us answer that question. Today, on Challenger Brands, we're joined by a true titan in the world of retail and brand management, Ishwar Chugani. With over four decades of experience, he's the CEO and Mana... | 45m 28s | ||||||
| 3/19/25 | ![]() How ChatGPT Can Revolutionize Your Business | Challenger Brands by Illustrado | Fahed Bizzari is an international thought leader on the professional application of ChatGPT. He has 18 years of experience in software development, over 3,000 hours in mastering ChatGPT, and extensive 2-decades of experience in entrepreneurship, consulting, and training. Renowned for his profound understanding and practical application of ChatGPT, he excels in simplifying complex concepts, making them accessible to both novices and professionals. His investment in honing communication s... | 1h 09m 10s | ||||||
| 3/12/25 | ![]() Developing Your Business for Optimal Growth & Success | Challenger Brands by Illustrado | In this episode, we will be unlocking the secrets of Business Development, delve into fundamentals, and strategies. Join us as we explore insights that can help your business flourish in the competitive marketplace. Joining us is Phil Bedford, an entrepreneur who has called the Middle East home since 1998. Armed with a Masters Degree and over a decade of expertise in sales training, business development, and consulting, Phil's mission is to expand the Asentiv franchise throughout the GCC reg... | 41m 36s | ||||||
| 3/5/25 | ![]() Building On The Legacy Of Your Family Business | Challenger Brands by Illustrado | Welcome back to Challenger Brands. Today, we delve into building on the legacy of your family business with our guest, Shabana Razzak - CEO of Maison DE Ary Jewellery. Shabana is not just a successful entrepreneur; she's a trailblazing jeweller and a visionary businesswoman who has made an impact in the strictly patriarchal society she grew up, in the process building on the legacy of her family’s renowned business, at the same time being a beacon of women empowerment. Sha... | 37m 46s | ||||||
| 11/24/23 | ![]() How to Grow Your Business through Networking | Challenger Brands by Illustrado | Networking - love it or hate it? Too hard sell? Or is it a necessary lead generation strategy? Whatever your feelings are, networking is considered an effective client acquisition strategy for millions of entrepreneurs and businesses across the globe. Should you be getting into networking? Is it worth it? How do you even get started? In this episode, we chat with entrepreneur and master networker Edwin Duria - Managing Director of Play Middle East, Directo... | 46m 27s | ||||||
| 11/24/23 | ![]() How to Scale a Business | Challenger Brands by Illustrado | How do you scale your business? Where do you even start? Is scaling a business possible for all entrepreneurs? What does it take? If you’re a business owner, chances are you’ve asked these questions several times - because who doesn’t want their business to grow? Today, we will be shedding light on how you can effectively, not just grow your business, but scale it exponentially. Our guest for today is Murtaza Manji a serial entrepreneur, an accomplished business and strateg... | 53m 58s | ||||||
| 9/27/23 | ![]() How To Build A Fashion Business | Challenger Brands by Illustrado | Welcome to another exciting episode of the Challenger Brands. Today, we have a special guest with us, Georgina Hills. Georgina is a Luxury Fashion & Brand Strategy Change Ambassador and Coach, bringing over 20 years of specialist experience to the table. She has worked with renowned high- street and luxury brands, including Zara, H&M, Armani, Saint Laurent, Dolce and Gabbana, Max Mara, Chloe, Versace, and many more. Additionally, she has occupied senior positio... | 42m 22s | ||||||
| 9/7/23 | ![]() How to Master the Art of Selling | Sales is more than just convincing people to buy a product or service. It involves understanding the needs and desires of potential customers, building relationships with them, and offering solutions that genuinely address their concerns, while keeping an eye on market trends and the competition. In this episode, we talk to Sharad Bhushan, Vice President for Sales and Marketing at Standard Carpets – one of the world’s largest manufacturing companies for carpets, certainly the biggest i... | 41m 35s | ||||||
| 8/23/23 | ![]() How to NOT Kill Your Business with Bad Customer Service | With Google Reviews, Trustpilot, as well as Facebook, and many other platforms that hosts reviews, positive customer feedback has become so essential to the wellbeing of a business. Bad customer reviews, stemming from poor customer service can easily damage business – now more than ever. So today, we’ll talk about the fundamentals of good customer service and why having a policy in place is critical for your brand’s future growth. Remember, your brand promise is only good, ... | 40m 54s | ||||||
| 8/1/23 | ![]() How to Network for Business Success | Welcome to another exciting episode of Challenger Brands. Today, we have an extraordinary guest who embodies the spirit of Zig Ziglar's timeless quote, "You will get all you want in life if you help enough other people get what they want." It's a pleasure to introduce Bijay Shah. Bijay is the Master Franchisee of Business Network International (BNI) in the United Arab Emirates (UAE). BNI is the world's largest and most successful business networking organization, with a presence in ove... | 40m 34s | ||||||
| 7/13/23 | ![]() How To Build a Community | Community has become such an important part of marketing in recent years, it’s now touted as the new economic moat that can help not only grow, but protect brands and businesses. But building a community is not an easy task. It’s one of those elements in marketing strategy that is highly nuanced and requires a deft personal touch, and can’t be driven just by good creative or ad spend. Community building is personal and is all about harnessing the power of people. Today, we ... | 43m 04s | ||||||
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