189: Making the Difference: The True North Conversations | Michelle Laithwaite, FuelHub
From Change Makers: Leadership, Good Business, Ideas and Innovation by Seven Hills
November 27, 2025 · 21 min · Episode 189
About this episode
In this episode, Michael Hayman interviews Michelle Laithwaite about her journey in building FuelHub and its impact on the community.
In this special series of Change Makers, host Michael Hayman meets the business owners delivering positive impact for their people, their communities and the northern economy: leaders driving growth in unexpected places and sectors, nurturing skills for the future, leveraging innovation strategies, investing in nature, and fostering inclusive social change. Michelle Laithwaite built FuelHub with her husband James to solve a problem in their own home: clean, high-protein meals without the prep. She talks about launching while eight months pregnant, the huge COVID-driven surge, earning trust from elite athletes and fans nationwide, and why authenticity, provenance and Northern identity are central to the brand’s success.
People in this episode
Host: Michael Hayman
Guest: Michelle Laithwaite
Topics covered
- business impact
- entrepreneurship
- innovation
- social change
- community growth
Keywords
- FuelHub
- Michelle Laithwaite
- clean meals
- COVID surge
- Northern identity
- entrepreneurship
- social impact
Mentioned in this episode
Organizations: FuelHub
Places: Northern
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