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Recent episodes
Steve Lowndes - Top 3 Challenges Salespeople Will Face Early on
Nov 26, 2025
31m 45s
How to Master Communication as a Salesperson - Robin Burr
Nov 4, 2025
16m 57s
How to Prevent Objections During Sales Calls | Robin Burr
Oct 23, 2025
11m 48s
How to Navigate the IOS Call Screening Update as a Salesperson | Changing the Perception of Sales
Oct 9, 2025
12m 47s
How to Use Sales Skills to Succeed Beyond Sales - Jonathon Ilett
Sep 30, 2025
39m 59s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 11/26/25 | Steve Lowndes - Top 3 Challenges Salespeople Will Face Early on✨ | sales challengessales training+1 | Steve Lowndes | PrimeChanging the Perception of Sales | — | disciplinemindset+1 | — | 31m 45s | |
| 11/4/25 | How to Master Communication as a Salesperson - Robin Burr✨ | communicationsales techniques+1 | Robin Burr | Changing the Perception of Sales | — | sales skillssales therapist+1 | — | 16m 57s | |
| 10/23/25 | How to Prevent Objections During Sales Calls | Robin Burr✨ | sales techniqueshandling objections+1 | Robin Burr | Changing the Perception of Sales | — | salescoaching+1 | — | 11m 48s | |
| 10/9/25 | How to Navigate the IOS Call Screening Update as a Salesperson | Changing the Perception of Sales✨ | iOS call screeningsales strategies+1 | — | iOSApple+1 | — | call screeningprospecting+1 | — | 12m 47s | |
| 9/30/25 | How to Use Sales Skills to Succeed Beyond Sales - Jonathon Ilett✨ | sales skillsentrepreneurship+2 | Jonathon Ilett | Revenue SyndicateCognism+2 | — | career longevityvalue creation+1 | — | 39m 59s | |
| 9/25/25 | How to Overcome Objections Later in the Call - Robin Burr✨ | sales techniqueshandling objections+1 | Robin Burr | Changing the Perception of Sales | — | sales skillssales therapist+1 | — | 13m 00s | |
| 9/9/25 | How to Handle Early Stage Objections - Robin Burr✨ | sales techniqueshandling objections+1 | Robin Burr | Changing the Perception of Sales | — | salescoaching+1 | — | 18m 45s | |
| 8/20/25 | Tony Morris on How to Make Your Mindset Your Superpower | Quick Tips✨ | mindsetsales+1 | Tony Morris | Quick TipsChanging the Perception of Sales | — | quick tipssales training+1 | — | 4m 12s | |
| 8/6/25 | Anna Bella on How to Stand out and Grow in Sales | Quick Tips✨ | salescareer growth+1 | Anna Bella | SnykQuick Tips+1 | — | sales tipsprofessional development+1 | — | 4m 55s | |
| 7/9/25 | How to Create a Sales Brand Buyers Can’t Ignore - Adam Graham✨ | sales brandingagency growth+1 | Adam Graham | Gray MattersChanging the Perception of Sales | — | sales teamsales hires+1 | — | 47m 35s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 6/20/25 | Keir Shave on Mirroring and Personalising Sales Calls | Quick Tips | Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast!These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge. In this episode, Keir Shave, who you might also recognise from Season 19 of The Apprentice, shares how customising your sales script and mirroring your prospect can make every call feel more natural, personal, and effective. F... | 6m 31s | ||||||
| 6/18/25 | 5 Steps to Succeed in Sales - Jess Lorimer | In this episode of Changing the Perception of Sales, we’re joined by the incredible Jessica Lorimer - the founder of Selling to Corporate, but you might know her from her appearances on Good Morning Britain. Jess brings a refreshing honesty to the world of sales and shares real, actionable insights that anyone in a sales role (from SDR to senior leadership) can use to improve their approach. Before launching her own business, Jess built a successful career in high-level corporate sales. But a... | 48m 24s | ||||||
| 5/30/25 | Alex Harris on How to Land Your Dream Role | Quick Tips | Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast! These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge. With grad season just around the corner, we've turned the clock back to our very first season when we sat down with Alex Harris. He shares how he landed his dream role, becoming the very first SDR in a cyber security tech firm... | 6m 10s | ||||||
| 5/21/25 | How to Establish Real Authority in Business and Sales - Stephen Solademi | In this episode of Changing the Perception of Sales, we are joined by Stephen Solademi, the founder of SOS Creativity. Growing up in Nigeria, Stephen found a very early start in sales helping his mum at the age of 9. Stephen’s sales journey began early. At just 9 years old, he was helping his mum with her pharmacy business in his home country of Nigeria. Whether it was interacting with customers, watching how she built relationships through trust, or figuring out how to be the solution ... | 48m 45s | ||||||
| 5/7/25 | Jack Frimston & Zac Thompson on Mastering Your Cold Calls | Quick Tips | Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast! These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge. In this episode, the minds behind We Have a Meeting - Jack Frimston & Zac Thompson - share why they think cold calling isn't a dying art. They also give some actionable tips on how you can transform the way you tackle the... | 8m 01s | ||||||
| 4/17/25 | Andy Bounds on How to make your meetings MEAN something | Quick Tips | Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast! These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge. In this episode, award-winning sales trainer Andy Bounds shares his strategy for tackling meetings. He gives tips for questioning a prospect, featuring his 'afters early' technique. Andy also gives his thoughts on what makes ... | 11m 12s | ||||||
| 4/9/25 | What They Didn’t Show on The Apprentice - Mia Collins | In this episode of Changing the Perception of Sales, we’re joined by the powerhouse of The Apprentice season 19, Mia Collins. You might recognise her from your TV screen, but behind the confident, entrepreneurial go-getter is a story of resilience, personal growth, and relentless ambition. Mia always had an interest in business but grew up lacking confidence and, as she puts it, basically mute. But, when she landed a role in sales, everything changed. Her unique and personable approach saw he... | 50m 50s | ||||||
| 3/19/25 | How I Lost Everything Then Built an Empire - Whitney Williams | Sales is more than just closing deals, the skills and opportunities you gain can take you anywhere. Our guest on Changing the Perception of Sales this week, Whitney Williams, is living proof of that. Whitney’s career in sales began through a placement at a construction publication over a decade ago. This was where she developed her sales skills and sparked her passion for communication. That passion led her to build a thriving PR firm, working with clients across the world. But he... | 38m 59s | ||||||
| 3/5/25 | Sales Leadership & Life-Changing Lessons - Brett James | Sales is more than just closing deals. It’s about resilience, adaptability, and personal growth. In this episode of Changing the Perception of Sales, we sit down with Brett James, VP of Sales at Leadoo and Sales Manago, to explore his incredible journey through the sales industry. Brett started his career the old-school way: getting in a car and driving across the country to sell face-to-face. It was a true baptism of fire, learning firsthand how to build relationships, handle rejection, and... | 56m 45s | ||||||
| 2/19/25 | Is AI Coming for Your Sales Job? - Jeremy Smith | Artificial Intelligence. In recent years, it has grown rapidly from a fun, futuristic possibility to an essential part of everyday life. AI has transformed how we generate ideas, create art, and collaborate with others. But does it have the potential to change the way we sell? In this episode of Changing the Perception of Sales, we sat down with Jeremy Smith, the founder of Neural Voice, to dive into this game-changing question. Neural Voice is at the forefront of AI-driven sales technology,... | 1h 02m 00s | ||||||
| 2/5/25 | You're Not Scared of Cold-Calling, You're Scared of Rejection - Jack Frimston & Zac Thompson | What’s George Michael without Andrew Ridgeley? What’s Ant without Dec? What’s Jack without Zac? This week, we had the pleasure of sitting down with both halves of the duo behind We Have a Meeting and A Sales Consultancy, Jack Frimston and Zac Thompson. In this episode, we share their stories and how We Have a Meeting came to be. From singing on a cruise ship to a slightly toxic sales environment, to the harsh realities of life hitting hard, Jack and Zac share it all. Growing a successful b... | 1h 09m 20s | ||||||
| 1/6/25 | Mike Bates - Living a Life Without Limits | Who can say they've rowed the Atlantic Ocean solo (and been the fastest Brit to do so), served as both a Marines Commander and Covert Operations Leader, and founded the fastest-growing Brazilian Jiu-Jitsu academies in the world? Our next guest, Mike Bates, can. In this very special episode of Changing the Perception of Sales, Mike shares his extraordinary life and career and what they have taught him about leadership, resilience, passion, and living a life without limits. From the gruelling i... | 54m 29s | ||||||
| 12/17/24 | Phil Putnam - Centring People in Sales Leadership | As sales leaders, it can feel natural to focus on the things you can control, such as product direction, pricing strategies, and marketing campaigns. What often feels less straightforward—but is infinitely more impactful—is empowering your people. Trying to control people, however, crosses ethical lines and can harm morale and innovation. Instead, it's vital to see them as the driving force behind your goals. Your team members bring the energy, creativity, and dedication necessary for any rea... | 41m 21s | ||||||
| 12/3/24 | Neil Clough & Nicole Plinston - Surviving 10 Years in the Recruitment Industry | This episode, we welcome two very special guests in the podcast studio - Neil Clough and Nicole Plinston. Just over 10 years ago, they joined forces and founded Prime with the mission to change the perception of sales. So, what better way to celebrate our 10th anniversary and the run up to Christmas than have their very first employee interview them on air! Kyle, Nicole and Neil recall the ups and downs of Prime’s beginnings and how they found the motivation to keep going through recessions, ... | 1h 01m 23s | ||||||
| 11/19/24 | Hishem Azzouz - From Magaluf to Market Leader | In the first episode of season 5, Kyle sits down (in person!!) with Hishem Azzouz, the founder of Hector, a market-leading training platform for recruitment professionals. Hishem’s journey into sales began with a commission-only job in Magaluf, where he sold bar crawl tickets to holidaymakers in one of Europe’s busiest party destinations. However, Hishem’s true passion was always in recruitment, so he pivoted, working tirelessly to establish himself in the industry. He began by building a per... | 57m 17s | ||||||
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