IDAKA - The Launch of a Brand

IDAKA - The Launch of a Brand

From Chasin' Birdies by Jonathan Pepe & Ryan Bashour

March 26, 2026 · 1h 5m · Season 5 · Episode 23

About this episode

This episode features an interview with Steve Pirring about launching his golf brand IDAKA and the challenges faced along the way.

We love golf, and we love Entrepreneurs. This episode marries the two together and ties in how we’re all chasin’ birdies in life. Steve Pirring is our guest on this week’s episode of Chasin’ Birdies. Steve gets into his background and his role at other golf clothing brands before finally stepping out on his own and launching IDAKA. We open up the episode and catch up with Steve. In early March, Bash was tapped as the ‘model’ for IDAKA before the launch. This has led many to question whether there’s more opportunity in modeling. Steve tells the story of how the photo shoot was almost a debacle after he decided to show up randomly in Pinehurst. We jump into the launch of a brand and what it took in order to get it off the ground. Steve dives into the details and explains what his concept is and why IDAKA is different. In fact, the brand has already created a buzz due to winning the Best Glove of 2026 award. Steve builds on his momentum and continues to see the vision for what he needs to do in order to be relevant in an already competitive business. We turn the episode over to some more banter before ending with the Tap In Segment, which wasn’t planned properly. Give it a listen…

People in this episode

Hosts: Jonathan Pepe, Ryan Bashour

Guest: Steve Pirring

Topics covered

  • golf
  • entrepreneurship
  • brand launch
  • modeling
  • interviews

Keywords

  • golf
  • entrepreneur
  • IDAKA
  • modeling
  • brand launch
  • Steve Pirring
  • Chasin' Birdies

Sponsors

redvanly.com

Mentioned in this episode

Organizations: IDAKA, WinstonCollection

Places: Pinehurst

More episodes of Chasin' Birdies

Explore listener stats, chart rankings, contacts and more on the Chasin' Birdies podcast page.