All White’s socials skyrockets after shout out by Scarsini

About this episode

The episode discusses how Tim Payne's social media following surged from 4,500 to over 1.3 million after being promoted by influencer Valen Scarsini.

From 4,500 followers on social media to over 1.3 million, all thanks to an Argentinean influencer. All White Tim Payne's profile has skyrocketed after Valen Scarsini told his followers to back the man he called the World Cup's least-known player. It's been labelled a Cinderella story, but it's one Payne could use to his advantage. Jimmy Ellingham reports.

People in this episode

Host: RNZ

Topics covered

• social media growth
• influencer impact
• sports news
• Cinderella story
• World Cup

Keywords

• Tim Payne
• Valen Scarsini
• All Whites
• social media
• influencer
• World Cup
• Cinderella story

Mentioned in this episode

Organizations: All Whites

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