$22M Skincare Brand by 28! $500K in Week 1 With Bouf! How Rachael Wilde Leads a 26-Person Marketing Arm, TBH Skincare Founder

About this episode

Rachael Wilde discusses her journey in building a $22M skincare brand and launching a new hair growth product.

She built a $22M skincare brand with a team of 26 marketers and hundreds of TikTok micro-influencers. But then she found a multi-million dollar gap in the hair growth market. Rachael Wilde is the co-founder of TBH Skincare and hair growth brand, Bouf. Not only has Bouf partnered with Indie Clinton, they also achieved $500K+ in revenue in the first week of launch. In this episode of Chew the Fat, Rachael reveals her bet on Bouf after being told no by her CEO, the marketing playbook that turned creators into a movement, and what it’s really like restructuring a 37-person team overnight.

People in this episode

Host: Kinso

Guest: Rachael Wilde

Topics covered

• skincare
• marketing
• entrepreneurship
• hair growth
• influencer marketing

Keywords

• skincare brand
• marketing team
• TikTok influencers
• Bouf
• TBH Skincare

Mentioned in this episode

Organizations: TBH Skincare, Bouf, CEO

More episodes of Chew the Fat

• How This 22 Year Old Landed A Billion Dollar Client (it’s easy) · May 28, 2026 · 59 min
• The ONLY Way To Create Wealth In The Age Of AI - $100M AI Founder · April 13, 2026 · 57 min
• How to Make $1M in the NEW Era of AI (2026) - Dan Martell Interview · December 9, 2025 · 1h 3m
• From $0 to 10M+ Podcast Downloads! Sold 100K Books! Built a Global Money Movement - Simran Kaur, Girls That Invest · October 23, 2025 · 46 min
• He Turned $500 into $110M! He Weaponised His Neurodivergence! Everyone Who Works For Him Must Exercise! · October 16, 2025 · 51 min
• She Built a $100M Fashion Brand In Stealth (Hiding From Her Parents)! Shark Tank Star and ShowPo Founder, Jane Lu · October 8, 2025 · 44 min