Circle of Fellows #120: Hybrid is Winning. What Does That Mean for Communicators?

About this episode

The episode discusses the challenges and strategies for communication professionals in a hybrid work environment.

As hybrid work transitions from pandemic necessity to permanent business strategy, communication professionals face a dual challenge that’s reshaping the entire profession. Not only must they master the art of reaching and engaging a distributed workforce scattered across home offices, co-working spaces, and traditional workplaces, but they must also learn to function effectively as hybrid communication teams themselves. In the September Circle of Fellows panel, four IABC Fellows and moderator Brad Whitworth, SCMP, IABC Fellow, will explore both sides of the hybrid communication equation. You’ll discover strategies for creating inclusive, impactful messaging that resonates equally with remote and in-office employees, avoiding the common pitfall of defaulting to those who are physically present. The panel will share proven approaches for maintaining a consistent brand voice and organizational culture when your audience is experiencing your company in fundamentally different ways. Equally important, the discussion will delve into the operational realities of leading communication teams in a hybrid environment. Learn how to foster collaboration and creativity when your team members…

People in this episode

Guests: Brad Whitworth, Iabc Fellows

Topics covered

• hybrid work
• communication
• distributed workforce
• team collaboration
• organizational culture

Keywords

• inclusive messaging
• brand voice
• remote employees
• in-office employees

Mentioned in this episode

Books & works: Circle of Fellows #120: Hybrid is Winning

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• Circle of Fellows #122: Preparing Communication Professionals for the Future · November 26, 2025 · 1h 2m
• Circle of Fellows #121: The Future of Communication: Adapting, Leading, and Aligning · October 24, 2025 · 1h 0m