#278 - RSAC Takeaways: AI SOC, Agent Security, and What Cyber Marketing Gets Wrong
From CISO Tradecraft® by G Mark Hardy & Ross Young
April 7, 2026 · 45 min · Episode 278
About this episode
The episode discusses key takeaways from RSAC, focusing on AI SOC, agent security, and critiques of cyber marketing strategies.
In this CISO Tradecraft episode, G Mark Hardy, Ross Young, and Andy Ellis share RSAC insights from the vendor floor, including Andy’s effort to visit about 607 booths. They highlight dominant themes like AI SOC offerings and agentic/agent security messaging, noting that many booths used unclear marketing or even failed to describe what they do. The discussion critiques activity-based metrics like badge scans, arguing for outcome-focused goals such as awareness, qualified follow-ups, and customer-driven product feedback. They explore how marketing should create informed buyers, how startups should communicate problem, urgency, and differentiation, and how AI and “vibe coding” may pressure vendor pricing or encourage internal tool-building. The episode also covers open-source sustainability and recommends networking via both major conferences and smaller private CISO events. Take a look at these three helpful RSAC Reviews: DUHA - https://www.duha.co/reports/state-of-security-vendors-rsac-2026/ VibeCoded - https://vibecoded.vc/cooked/ Jake Epstein's RSA 2026 Startup Landscape - https://jakee.vc/rsa-2026-landscape.html
People in this episode
Hosts: G Mark Hardy, Ross Young
Guest: Andy Ellis
Topics covered
- AI SOC
- Agent Security
- Cyber Marketing
- Vendor Insights
- Open-source Sustainability
- Networking
Keywords
- RSAC
- AI SOC
- Agent Security
- Cyber Marketing
- Vendor Booths
- Networking
- Open-source Sustainability
Mentioned in this episode
Organizations: RSAC, DUHA, VibeCoded, Jake Epstein's RSA 2026 Startup Landscape
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