
Broke-Ass Stuart, Pioneer Offline-Online Influencer, Looks Back at 20 Years of Love, Death and Dive Bars.
From Civic by San Francisco Public Press & KSFP, Mel Baker
October 17, 2025 · 27 min · Episode 444
About this episode
Stuart Schuffman reflects on his journey from a homemade zine to becoming a pioneer in offline and online influence.
Stuart Schuffman, aka Broke-Ass Stuart, started with a homemade zine, listing cheap eats, drinks and events. Along the way he became a TV travel host, publisher and mayoral candidate. He became an influencer offline before social media made influencer viable a career choice.
People in this episode
Guest: Stuart Schuffman
Topics covered
- influencer culture
- media
- local events
Keywords
- Broke-Ass Stuart
- zine
- travel host
- mayoral candidate
Mentioned in this episode
Products: homemade zine
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