Broke-Ass Stuart, Pioneer Offline-Online Influencer, Looks Back at 20 Years of Love, Death and Dive Bars.

Broke-Ass Stuart, Pioneer Offline-Online Influencer, Looks Back at 20 Years of Love, Death and Dive Bars.

From Civic by San Francisco Public Press & KSFP, Mel Baker

October 17, 2025 · 27 min · Episode 444

About this episode

Stuart Schuffman reflects on his journey from a homemade zine to becoming a pioneer in offline and online influence.

Stuart Schuffman, aka Broke-Ass Stuart, started with a homemade zine, listing cheap eats, drinks and events. Along the way he became a TV travel host, publisher and mayoral candidate. He became an influencer offline before social media made influencer viable a career choice.

People in this episode

Guest: Stuart Schuffman

Topics covered

  • influencer culture
  • media
  • local events

Keywords

  • Broke-Ass Stuart
  • zine
  • travel host
  • mayoral candidate

Mentioned in this episode

Products: homemade zine

More episodes of Civic

Explore listener stats, chart rankings, contacts and more on the Civic podcast page.