Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

Send us Fan Mail She started filming flea markets for fun. One year later? Airbnb licensed her content for a global campaign. This episode breaks down how documenting what you love can turn into four- and five-figure opportunities — without chasing trends. Faye Whitaker is the Chief Brand Officer and founder of W Signature, where she helps creatives and entrepreneurs build meaningful brands through visibility, consistency, and storytelling. Her work focuses on building trust online and docu...

Send us Fan Mail TikTok’s sale is official — and creators are already feeling the fallout. From zero-view videos to data changes and algorithm chaos, here’s what’s actually happening and how to protect your business before the next platform quake. What You’ll Learn: How TikTok’s sale is impacting reach, monetization, and video distribution What to do when your core platform suddenly stops performing Why audience ownership matters more than ever (and how to start diversifying now) Timestamp...

Send us Fan Mail ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Big-name creators are canceling flagship offers — and no, it doesn’t mean courses or podcasts are dead. It means the creator economy is shedding outdated models and making room for smarter, simpler ways to grow. What You’ll Learn: Why major creators are sunsetting once-iconic offers — and what that signals f...

Send us Fan Mail ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Still setting vague goals and hoping for the best? This episode breaks down how to plan 2026 with clarity, focus, and momentum—without burnout, shame, or chasing goals that don’t actually move the needle. What You’ll Learn: How to reflect on your year using data and intuition to make smarter decisions How th...

Send us Fan Mail ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What do McDonald’s pickle fries, Sydney Sweeney’s “great genes” controversy, and Martha Stewart’s Gen-Z renaissance all have in common? They reveal exactly how backlash, rebrands, and authenticity shape what actually sells in 2025. What You’ll Learn: Why scarcity marketing still works—even when customers...

Send us Fan Mail ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ If you’ve ever tried shopping for a business owner or creator, you know we’re impossible—because we “don’t need anything”... until we do. This episode gives you the actually useful gift ideas that make creators’ lives easier, content better, and brains less fried. Timestamps 00:00 - Introduction 03:00 – ...

Send us Fan Mail ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ From a $300 Starbucks cup to talking dogs powered by AI — this week’s episode unpacks what happens when creativity, culture, and smart positioning collide. What You’ll Learn: Why you are not your customer — and how that shift can 10x your offer strategy.The secret behind Starbucks’ ability to sell “prem...

Send us Fan Mail ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What Pringles, Cracker Barrel, and Instant Pot can teach you about marketing missteps, cultural backlash, and knowing when to stop scaling before it breaks your business. What You’ll Learn: Why “more” customers, followers, or products might be killing your brand faster than you thinkThe surprising...

Send us Fan Mail ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What happens when influencer entitlement meets AI perfection? From “Pastrygate” to the comeback of messy, human marketing—Joanna and Michelle unpack why imperfection, honesty, and story-driven content are winning online. What You’ll Learn: How “Pastrygate” exposed the dark side of influencer culture—and...

Send us Fan Mail ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Pitching yourself, borrowing audiences, and staying ahead of platform drama — this episode shows you how to diversify your reach and protect your brand. Plus, the latest on TikTok’s uncertain future and Taylor Swift’s launch playbook. What You’ll Learn: How to use podcast guesting and collaborations to “...

Send us Fan Mail ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Not all traffic equals profit — and not all business models lead to freedom. Discover why choosing the wrong model can stall your growth (and sanity) and how to pivot with intention. What You’ll Learn: What you’ll learn about the hidden pitfalls of one-to-one, time-for-money business modelsWhat you’ll l...

Send us Fan Mail ✅ Subscribe to our companion Substack: https://clickteasepodcast.substack.com/ [Get each week’s summary in your inbox — plus on-demand alerts when something big breaks.] When Taylor and Travis broke the internet, brands couldn’t resist — but should they have? Plus: what “The Summer I Turned Pretty” teaches about episodic hype, and why AI still can’t kill your creativity. What You’ll Learn: Why brands win (or lose) when they jump on cultural momentsWhat “The Summer I Turned Pr...