Why Traditional Marketing Creates Greenwashing Risk in Sustainability

About this episode

The episode discusses the risks of greenwashing in sustainability marketing with guest Helen Neal.

Get in touch - leave me a message What if the biggest greenwashing risk isn’t bad intent, but business-as-usual marketing? In this episode of Climate Confident, I’m joined by Helen Neal, founder of HN Communications, to dig into one of the most under-discussed risks in decarbonisation: how companies talk about sustainability when regulation is tightening, public trust is fragile, and every net zero claim is being scrutinised. This matters because the energy transition will not be carried by t...

People in this episode

Host: Tom Raftery

Guest: Helen Neal

Topics covered

• greenwashing
• sustainability
• marketing
• decarbonisation
• public trust
• net zero claims

Keywords

• net zero
• greenwashing
• sustainability
• marketing
• decarbonisation
• public trust
• energy transition

Mentioned in this episode

Organizations: HN Communications

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