Episode 255: I'm With The Brand (the price is right?), part eight

About this episode

This episode discusses how branding influences consumer pricing and perceived value.

This episode is part eight in an ongoing series about brands and how they influence our identities and drive consumerism. In this episode, we will talk about how the price we are willing to pay for an item is directly related to branding: Why "perceived value" is almost more important than mathing the math, How brands manipulate the perceived value via small changes to products, Why even the graphic design of a brand's website will change your expectations around pricing, How you often guess the prices in a store just by looking at the merchandising and fixtures, And why we have to stop expecting small business prices to align with fast fashion/fast everything pricing. Add your address to get a postcard. Get your Clotheshorse merch here: https://clotheshorsepodcast.com/shop/ For the next month, use promo code THEPRICEISRIGHT to get 50% off all merch! Amanda and Dustin care for a colony of 12 feral cats and they want to get them all fixed this spring. So help them cover that cost by picking up some hot deals on Clotheshorse merch. If you want to share your opinion/additional thoughts on the subjects we cover in each episode, feel free to email, whether it’s a typed out message or…

People in this episode

Host: Amanda Lee McCarty

Topics covered

• branding
• consumerism
• perceived value
• pricing strategies
• small business
• fast fashion

Keywords

• branding
• consumerism
• perceived value
• pricing
• small business
• fast fashion
• merchandising

Sponsors

Slow Fashion Academy

Mentioned in this episode

Organizations: Clotheshorse

More episodes of Clotheshorse with Amanda Lee McCarty

• Episode 260: Your beliefs are your superpower, with Malena of The Slow Era · May 19, 2026 · 2h 21m
• Episode 259: I'm With The Brand (pyramids & price tags), part nine · April 27, 2026 · 1h 45m
• Episode 258: Let's get hyperlocal, with Sara + Matthew of The York msprint · April 16, 2026 · 1h 39m
• Episode 257: There IS (more) ethical consumption under capitalism (part two) with Lisa of Retro Housewife Goes Green · March 25, 2026 · 2h 32m
• Episode 256: There IS (more) ethical consumption under capitalism (part one) with Lisa of Retro Housewife Goes Green · March 17, 2026 · 1h 44m
• Episode 254: How (and why) I worked in fast fashion, part 2 · February 11, 2026 · 1h 38m