CMO Convo

This episode is sponsored by Bynder. The most intuitive enterprise digital asset management platform. Find out more at Bynder.comDisruptor brands can inspire incredibly passionate followings. But there's a tendency as they grow for these brands to lose the personality and features that caused people to love them. They become more generic, with everything that made them stand out getting filed down.But does it have to be this way? Not according to Matt Sutton, CMO of The Black Tux. Matt joined us to discuss how effective use of technology, content, and creative thinking can help you keep your edge as a disruptor, in a way that keeps the close relationships and personal touches you had at the start as the brand scales and grows.

2024 is set to be the year that marketers finally bid farewell to third-party cookies. But what comes next?Adam Azor, EVP of Global Marketing at Sportradar, joins us to share his insights on how the marketing landscape will look when there's no more third-party cookies, and what you need to be prepared.Adam believes this is going to be one of the biggest shake-ups the industry has ever seen, but he has excellent advice on how you can change the challenges of this brave new world into success.

In marketing, new technologies are always emerging that change the game. New platforms appear that can shake things up. Fresh strategies can bring new perspectives. But there's one constant that remains essential for marketers to succeed: being able to tap into creativity. So it's pretty dang important for CMOs to develop cultures in their organizations that foster and enhance their team's creativity.But, there's no one-size-fits-all approach to creativity: what works for one person, might not work for another, and different projects can require different approaches.That's why we're speaking to Bob Sherwin, recently CMO of Wayfair and current marketing consultant, on why it's important to have creative cultures that allow for flexibility to encourage a range of creative approaches that suit your team's immediate needs.Bob will be appearing at our Virtual CMO Summit on November 8th to moderate a panel on empowering dynamic marketing teams. Don't miss the opportunity to learn more from his and many others' expertise. Get your free ticket here.

Social media is going through some turbulent times lately. Algorithms are reducing brands' organic reach, mismanagement has made certain platforms a much less viable place for advertising, and overall, tried and tested tactics are losing their efficacy.With all this and more in mind, we sat down with Fractional CMO, Liz Dolinski, to answer the question "What the heck has happened to social media?" and how can CMOs respond?

We're diving into the power of community at different points in your cycle, how to understand what your audience is looking for, and how to run an effective community that will drive sales.

AI is here, so how long until no humans are needed for marketing?According to Jason Hemingway, CMO of Phrase, that's still a long way off, and the human input is going to remain essential for a long time to comeBut what if using AI wasn't just helping humans to do more work, but could actually help you build more genuine, human connections with your audience?For Jason, that's where the real essential human element of AI lies, as he explains how you can go beyond surface level personalization and really connect with audiences in their own language.Navigating the world of AI takes alignment with the C-Suite. Discover how you can develop that skill our C-Suite Masterclass course.

In a very special 100th episode, CMO Alliance's own CMO, Bryony Pearce sits down with two fantastic women CMOs: Mai Fenton of Superscript, and Virginie Faucon, former CMO of BBC Maestro. The Topic? The importance of diversity in marketing leadership, and overcoming the challenges many women face in these roles. Despite the many gains by women in the workplace, in publically traded companies, only 20% of C-Suite roles are held by women. In this episode, Bryony, Mai, and Virginie take a look at the challenges women still face in reaching leadership positions, and what can be done to help elevate women in the workplace.But they don't stop there! Diversity of every kind needs to be championed and enriched in business, and we examine the responsibility that business leaders have, male or female, on what needs to be done to ensure business reflects the increasingly diverse world we live in.If you want to take your leadership skills to the next level and take your place within the C-Suite, don't miss our C-Suite Masterclass.Start your journey to mastering the C-Suite today.

The best way to get people connected with your brand is through amazing customer experiences. In the future, Yahya thinks AI, VR, and the Metaverse will play a big part in them.Key talking pointsWhat people expect from brands when it comes to customer experience.Current customer experience applications for AI, VR, and the Metaverse.How these applications could evolve in the future.

All marketing has a purpose behind it, but if your audience isn't converting, what's the point? Ihor Sokol is sharing a secret that could double your conversion rates: optimizing based on user intent.Key talking pointsThe current state of conversion rates, and where organizations are often going wrong.Why user intent data should be at the heart of your approach to conversion rates.Ihor's golden rules and secret hacks for upping your conversion rates.

ChatGPT is an impressive piece of tech. But what impact could it have in the world of content marketing? Lindsay joins us to discuss what's likely to stay the same, what could change, and how you need to adapt as a marketing leader.Key talking pointsShould you be seriously thinking about using Ai and ChatGPT to produce all of your content?What skill sets are likely to be important for content marketers in the future?A look at the big picture and how generative Ai could impact organic search and inbound marketing as a whole.

James Scherer is with us to share how you can go from underdog to top cat when it comes to competing against bigger companies that capture all the keywords you need.Key talking pointsWhat we mean by the "rich get richer" in the context of content and SEO.Advice and processes for CMOs and smaller brands to stay competitive on keywords.A look towards what the future might hold for content marketing and SEO.

Our guest, Stacey, has built a career around furthering the cause of marketing in some of the biggest Fortune 500 companies in the world, and she's here to share her approach so other CMOs can do the same.Key talking pointsThe importance of getting back to fundamentals rather than flashy tech.Properly defining your function as a CMO within your organization.How to be a customer advocate as a CMO.

Christy dives into her own penchant for risk-taking in marketing and her career, while also highlighting that risk has a time and a place, especially if you want buy-in from the rest of the C-suite.Key talking points include:The biggest marketing strategy risks of Christy’s career, along with how they paid off and how she brought them to fruition.How Christy developed her propensity for bold marketing moves with her career development.Advice for identifying the right place and the right time for risks, and how to bring them to fruition with stakeholder buy-in.