CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

In this episode, Ty is joined by Seth Matlins, Managing Director of Forbes CMO Network, to delve into the Forbes Entrepreneurial CMO50 list. Learn how an entrepreneurial CMO mindset is not exclusively tied to start-ups or venture capital environments but is relevant to any CMO facing dynamic market conditions. Discover how CMOs from brands like The North Face and Molson Coors have successfully leveraged an entrepreneurial mindset to drive remarkable results. Seth also discusses the critical role of company culture in fostering entrepreneurial marketing and how you can influence it from the CMO's chair. Gain insights into optimizing team performance, fostering agility, and embracing calculated risks to stay ahead in today's fast-paced marketing environment in an era of shrinking budgets and expanding expectation We hope you enjoy listening. References Forbes Entrepreneurial CMO50 List Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can work with your marketing team to improve psychological safety as part of the high-performance marketing team training. Connect or Follow Ty on LinkedIn - and mention that you're a listener of the Pod. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.

In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing. Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-implementation. This includes the return on investment of top-funnel campaigns from 1 x to 6x by quadrupling the number of current campaigns in the market. And if you thought that was impressive - consider that at the same time, the team re-platformed their marketing engagement platform in three weeks (a major project that can typically take 6-12 months). Grayson walks us through the challenges, learnings and strategies of Agile Marketing Implementation at PaperCut and makes a compelling case as to why modern marketing teams need to rethink the way they work to enhance productivity and deliver more customer value and business growth. If you're a marketing leader aiming to enhance your team's performance and drive unparalleled results, this episode offers invaluable insights. Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team triple team productivity and boost staff engagement with Agile Marketing Connect or Follow Ty on LinkedIn - and mention that your'e a listener of the Pod. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.

In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University. Tune in as Ty reveals: The drivers for Growth Hacking at Curtin University during Ty's tenure as CMO, including declining international student numbers, a shrinking domestic market, and fierce competition in the higher education sector. How he structured an effective growth marketing team, the essential skill sets needed, and the importance of cross-collaboration. How the 4-stage growth hacking process of Analyse, Ideate, Prioritise and Test were applied to increase conversion of the Bachelor of Commerce at Curtin University The incredible results and achievements that the Curtin Marketing team achieved as a result of applying Growth Hacking principles. This episode is a must-listen for marketing leaders seeking to increase the experimentation velocity of their team and drive accelerated growth. References CMO Leadership Podcast Episode 62 Sean Ellis Decodes Growth Hacking Hacking Growth, By Sean Ellis Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing Connect or Follow Ty on LinkedIn - and mention that your'e a listener of the Pod. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.

In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety. This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent. From battling hierarchical structures to overcoming the fear of failure, you'll also discover the threats that prevent this component from thriving in your team. Gain practical strategies to create this condition in your team by championing diversity, embracing failure as a catalyst for growth, and creating an environment where team members feel empowered to voice ideas and concerns. Tune in to find out how to build psychological safety in your marketing team. High-Performance Marketing Team Scorecard Are you looking to build a high-performance marketing team and boost staff engagement? Take our free High-Performance Marketing Team Scorecard Quiz to evaluate 3 key elements of high-performance marketing teams. Find out where your team stands, and gain customised tips on how you can improve for better outcomes. Click here to take the scorecard: https://growthgenerators.scoreapp.com References The Fearless Organisation by Amy Edmondson Episode 7 of CMO Leadership Podcast Harnessing digital, data and differentiation with Fabian Marrone, CMO of Monash University Episode 13 of the CMO Leadership Podcast. Aligning marketing teams and embracing diversity with Malini Sietaram Episode 39 of the CMO Leadership Podcast Holly Ransom discusses her new book The Leading Edge Episode 57 of the CMO Leadership Podcast The First 90 Days with the CMO of Calendly Episode 67 of the CMO Leadership Podcast Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at University of South Australia Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can work with your marketing team to improve psychological safety as part of the high-performance marketing team training. Connect or Follow Ty on LinkedIn - and mention that your'e a listener of the Pod. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. This podcast was produced by Ty Hayes and edited by Clare Ryan.

This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover: How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategic focus and flexibility in a volatile environment The strategies that ensured Agile methods became ingrained and the valuable lessons learned. The empowering impact of Agile, enabling faster response to change, managing multiple priorities and slashing time to market by up to 3x. You will get a CMO perspective from Sarah on Agile Marketing, and an on-the-ground and tools perspective from Tim who was the tech and agile lead on the rollout. These two valuable perspectives are relevant whether you're just considering implementing agile marketing or you're some way down the track. We hope you enjoy the show. Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing Connect or Follow Ty on LinkedIn - and mention that you're a listener of the Pod. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan

Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. Ty shares his definition of BAU work being the routine, repetitive work that the team thinks they have to get done. You'll discover how marketing teams can identify and overcome BAU, including 10 actionable tips to shift focus towards strategic initiatives that drive organisational growth. The discussion emphasises the importance of aligning tasks with marketing strategy, prioritising work that delivers customer and business value, and fostering a culture of agility over routine busy work. Ty introduces concepts such as Busy-ness as Usual Syndrome (BAUS) and Agility as Usual (AAU) to describe the pitfalls of BAU and the ultimate goal of achieving a more strategic, customer-focused approach in marketing efforts. You can also view Ty's companion blog article Why you must eliminate BAU to make shifts towards Agile Marketing and circulate within your organisation to get the conversation going! If your team is drowning in BAU, or you constantly hear 'we're too busy' to take on that exciting new innovative project - then tune in to increase the capacity, agility and innovation in your team. We hope you enjoy this episode. Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing Connect or Follow Ty on LinkedIn - and mention that your'e a listener of the Pod. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.

Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today. In this episode, we discuss: What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation How growth hacking extends beyond the traditional boundaries of marketing and requires cross-functional alignment to unlock new levers of growth What value means from a growth hacking perspective and how this understanding can create seismic shifts in the way organisations set sustainable growth metrics and deliver products/services The importance of North Star Metrics to focus a team on delivering the ultimate customer value What roles you need on a growth team and why it's important to start small and then scale Why Sean suggests that growth teams shouldn't report into marketing and where they should report instead Find out how to gain organisational buy-in for growth hacking methods and foster a growth culture. Discount code to see Sean live in Sydney/Melbourne in March-April 2024 Thanks to the crew at Unlocking Growth we have a discount code (for Australian listeners only) to participate in one of the Sean Ellis Unlocking Growth events at Melbourne or Sydney taking place in March-April 2024. Visit the website https://www.unlockinggrowth.co/unlocking-growth-with-sean-ellis Enter the discount code: Ty-GROW-34 As always, we've done the hard work of taking notes for you, so you don't have to. To access these, head to our website, look out for this episode and download the 3-4 page PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. References Unlocking Growth for Startups & Scaleups and Unlocking Growth for Enterprises in Sydney and Melbourne in March/April 2024 Hacking Growth by Sean Ellis Unlocking Growth Building high-growth SaaS marketing teams with Kevin Marasco from Zenefits on the on the Lean Mean Marketing Team Podcast What is product-led growth and how to get started with Peter Ikladious from Unlocking Growth on the on the Lean Mean Marketing Team Podcast Influence: The Psychology of Persuasion by Robert Cialdini Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing Connect or Follow Ty on LinkedIn - and mention that you are a listener of the Pod. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan. Thank you and enjoy the show!

Shay shares the strategies and tactics he uses to drive marketing results as CMO at hypergrowth company, ActiveCampaign. Note: Ty and/or Lean Mean Marketing Teams Podcast are not an affiliate of Active Campaign. In this episode, we discuss: Shay's leadership strategies and approaches to leading a marketing team at a hypergrowth company. How the marketing team is structured including the sub-teams within the three pillars of (1) Demand (2) Brand (3) Partnerships. Agile Marketing practices used at ActiveCampign. Shay shares a specific example of how Agile Marketing helped activate a target e-commerce vertical. (Find out how Growth Generators can help your team implement Agile Marketing) The role of the Marketing Operations function within the team and how it has been leveraged to optimise value. How AI, data and analytics as well as customer interactions are used to inform marketing activities and strategy as well as drive customer centricity. Though the ActiveCampaign marketing team are operating within a hyper-growth organisation, we are confident that the tips, reflections and strategies that Shay shares will be relevant to any modern marketing team no matter the size. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. References Find out more about ActiveCampaign Patrick Lencioni - The 5 Dysfunctions of a Team Chris Zook and James Allen - The Founder's Mentality Elad Gill - The High-Growth Handbook Chris Voss - Never Split the Difference Contact Shay Find Shay on LinkedIn and mention you heard him on the podcast. Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Follow or connect with Ty on LinkedIn. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.

With Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education. In this episode, we discuss: The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including current state analysis, problem/opportunity identification and crafting future state design principles. How Sheena engaged the team and executive along the re-design process to get their buy-in and insights. How Gemma and Sheena implemented Agile Marketing at Keypath and the key drivers for this. The incredible results Keypath has achieved (and challenges they have had to overcome) with the new team structure complemented by an agile implementation. Full disclosure, Keypath is a client of Growth Generators but the outcomes and learning were too good not to share! According to a recent Gartner study, Seventy-five per cent of CMOs are facing increased pressure to "do more with less" to deliver profitable growth in 2023. Because of this, 86% of marketers said they must make significant changes to how the marketing function works to achieve a sustainable result. (Gartner 2023 CMO Spend and Strategy Survey) So, this episode may provide some useful strategies and thought-starters on how you can do this. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Sheena and Gemma, with all the tips and strategies laid out in an easy-to-read format. References Dr Seuss - Oh, the Places You'll Go! Mikael Krogerus and Roman Tschäppeler - The Communication Book Contact Sheena Find Sheena and Gemma on LinkedIn and mention you heard them on the podcast. Find out more about Keypath Education Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan. Thank you and enjoy the show!

with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast In this episode, we discuss the following: Frank's learnings and observations from how numerous companies have applied Agile Marketing over the years The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing The importance of self-empowerment in the team The role of agile software and what to consider when choosing a tool The watch-outs and mistakes that most teams make when getting started with agile marketing The keys to a successful agile marketing rollout The imperfect nature of Scrum and how perfectionism can be the enemy of any Agile implementation. Frank is a pioneer in the Agile Marketing space having hosted his podcast since 2010, and has rolled out Agile Marketing in many different incarnations for varying team sizes in multiple technology companies. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Frank, with all the tips and strategies laid out in an easy-to-read format. References The 6th Annual State of Agile Marketing Report by Agile Sherpas The Agile Marketing Alliance Podcast Featuring Ty Hayes (5 April 2023) Contact Frank Days Find Frank on LinkedIn and mention you heard him on the podcast. Find out more about the Agile Marketing Alliance Contact Growth Generators Find out how Ty and Growth Generators can help you implement Agile Marketing in your company through their training, coaching and consulting services. Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show. Could you help us continue to help you? Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners, and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you, and enjoy the show!

Ty Hayes from Growth Generators interviewed by Jim Ewel and Melissa Reeve from the The Marketing Agility Podcast Ty Hayes from Growth Generators was on the other side of the mic in being interviewed by Jim Ewel and Melissa Reeve on the Marketing Agility Podcast. Many thanks to Melissa and Jim for allowing us to share this podcast with our Lean Mean Marketing Team listeners. In this short 22 minute episode we discuss: How Ty's implementation of Agile Marketing as CMO at Curtin University led to his team being awarded the number 1 marketing team in Australia. Ty summarises the key outcomes of implementing Agile Marketing at Curtin University - including how it was used for large-scale event planning and implementation. How Ty has nurtured customer centricity in his previous role as a CMO and as Director at Growth Generators. The 3 most common pitfalls marketing team face when implementing Agile Marketing Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation, with all the tips and strategies laid out in an easy-to-read format. References Hackathon at Curtin University on YouTube Contact Ty and Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you, and enjoy the show Thank you, and enjoy the show

With Pieter-Paul von Weiler and Matt Davies BetterBriefs founders Matt Davies and Pieter-Paul von Weiler are two ex-agency strategists that have conducted the largest and first-ever global survey into client briefs. Their findings - described by Mark Ritson as "the most scary and remarkable bit of data I've ever seen" - are igniting conversations about briefs worldwide. In this episode, we discuss: How you can recapture up to 30% of your marketing budget by writing better briefs Why 80% of clients think they're good at writing briefs but only 10% of agencies agree The common problems with briefing, why they arise and the issues they create What you can do to improve the briefing process The importance of having a strategy from which your brief draws from/links to The importance of clear targeting and positioning The 3 kinds of objectives to include in your briefs How to evaluate the work that comes back from your agencies to know if it's on brief Some tips to brief multiple agencies and in-house marketing teams Since launching their business, BetterBriefs, at IPA'S EffWorks last year, Matt and Pieter-Paul are on a mission to help brands write better briefs for agencies and through their training and brief advisory services. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. References Make sure you also download a copy of the best practice guide 'The best way for a client to brief an agency' written by BetterBriefs and Mark Ritson in partnership with the IPA. This contains the research findings and the tips and strategies we discuss in the show. Contact BetterBriefs Find Pieter-Paul von Weiler and Matt Davies on LinkedIn and tell them you heard them on the podcast, or shoot them an email pp@betterbriefs.com and matt@betterbriefs.com Find out more about BetterBriefs Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know what you think of the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!