It's giving incel: The evolution of internet slang

It's giving incel: The evolution of internet slang

From Code Switch by NPR

May 27, 2026 · 24 min

About this episode

The episode explores the evolution of internet slang and its connections to recommendation algorithms and cultural appropriation.

How have recommendation algorithms affected language? Linguist Adam Aleksic — aka the Etymology Nerd — says most “Gen-Z slang” is either appropriated from Black people or incels. This week, we trace how -maxxing went from the eugenicist looksmaxxing subculture to trending TikToks to the Pentagon tweeting about “lethality maxxing.” And we ask what’s actually at stake when we use words without knowing where they come from. See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences. NPR Privacy Policy

People in this episode

Guest: Adam Aleksic

Topics covered

  • internet slang
  • recommendation algorithms
  • Gen-Z culture
  • language evolution
  • appropriation
  • incels
  • social media

Keywords

  • internet slang
  • Gen-Z
  • language
  • appropriation
  • incels
  • TikTok
  • looksmaxxing
  • eugenics
  • Pentagon

Mentioned in this episode

Organizations: NPR, Pentagon

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