Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media

Blog vs Substack is the question I am getting on repeat from clients and entrepreneurs in my communities right now, and most of them are about to make the wrong move. In this episode, I am breaking down why Substack feels like the fresh start everyone is craving, why it works for someone like Jenna Kutcher (and why that is a misleading example to copy), and the real reason most entrepreneurs should not start a Substack right now. I am also walking through 3 specific things that have to be different about blogging in the age of AI if you want to actually see results. Here's what you'll hear: Why Substack is suddenly everyone's backup plan and what is really going on with Instagram reach The 4 things people miss about Jenna Kutcher's Substack move The trap most entrepreneurs fall into when they ditch the blog for Substack 3 things that have to be different about blogging in 2026 (including how to build topical authority on your site) When a Substack actually does make sense, and when it definitely does not LINKS MENTIONED IN THIS EPISODE: Blog post for this episode: https://bypwdesigns.com/blog-vs-substack/ SEO on Tap (use code JULIEW for $50 off): https://duocollective.com/seo-on-tap P&W Designs SEO Services: https://bypwdesigns.com/seo-services/ Website: https://bypwdesigns.com/ YouTube: https://www.youtube.com/@julie.pwdesigns/videos Instagram: https://www.instagram.com/julie.pwdesigns/

Ever wondered what actually happens on an SEO coaching call? In this episode, you get a front row seat to a real one. I sat down with Haley from Nutrition with Haley and ran through her website live. We talked through what's working, what's holding her back from showing up in search, and the exact fixes I'd make first. If you've been staring at your own site wondering why no one is finding you, this episode breaks down how to optimize a webpage in a way that actually moves the needle. In this episode, you'll hear: Why your H1 header is probably hurting your search visibility (and the book analogy that fixes it) The eyebrow header trick for Showit sites that lets you keep the pretty headline AND rank How to do real keyword research with Ubersuggest (volume + difficulty thresholds I use every time) What domain authority actually means and why podcast guesting is the easiest backlink win Why ADA compliance is an SEO issue, not just a legal one The talk-to-Claude blogging method for entrepreneurs who hate typing About Haley: Haley is a registered and licensed dietitian with 12+ years of experience, running her private practice Nutrition with Haley. She supports women through fertility, pregnancy, postpartum, and hormone health. Links mentioned in this episode: Blog post for this episode: https://bypwdesigns.com/seo-coaching-call SEO Monitoring Tools Guide: https://bypwdesigns.com/seo-monitoring-tools One Page SEO Checklist: https://bypwdesigns.com/seo-best-practices-checklist ADA Compliance Episode: https://bypwdesigns.com/website-ada-compliance P&W Designs SEO Services: https://bypwdesigns.com/seo-services/ Pinterest Marketing Course: https://bypwdesigns.com/pinterest-marketing-course Resources mentioned: Adobe Color Contrast Checker: https://color.adobe.com/create/color-contrast-analyzer Ubersuggest: https://neilpatel.com/ubersuggest/ ZeroGPT AI Detector: https://www.zerogpt.com/ Find Nutrition with Haley: Website: https://nutritionwithhaley.com Instagram: https://www.instagram.com/prenatalnutritionist/ Find Julie: Website: https://bypwdesigns.com YouTube: https://www.youtube.com/@julie.pwdesigns/videos Instagram: https://www.instagram.com/julie.pwdesigns/

AI can build your website in 20 minutes. But is it actually set up to get found? In this episode, Julie breaks down vibe coding -- what it is, where it genuinely helps, and where it starts working against you. From missing title tags and blank alt text to the subdomain trap that's quietly splitting your SEO authority, this is the conversation most business owners need to have before they hit publish on an AI-built site. Julie shares a real client example, explains why Google sees almost nothing on most vibe coded websites, and gives you one simple homework assignment before you close this episode. If you're a business owner building or refreshing your website with AI tools, this one is for you. Blog: https://bypwdesigns.com/vibe-coding/ P&W Designs: SEO Services Visit my Website Watch on YouTube Follow me on Instagram

This one is extra special. It's my first interview episode since the rebrand to Coffee and Conversions, and I'm bringing on someone I've actually had the privilege of working with. Courtney Tanaka is the founder of Renew Me Physical Therapy and Wellness, a Twin Cities-based PT practice offering in-home and office care for moms, runners, and active adults. She spent 12+ years in a clinic setting before burnout pushed her to finally bet on herself, and she's been building Renew Me for just over a year and a half. In this episode, we get into the honest, messy truth of starting a physical therapy private practice: the fantasy Courtney had in her head before she launched, the reality that showed up instead, the safety nets she quietly built before leaving her stable clinic job, and the moment she realized she had to stop DIY-ing her SEO and bring in help. We also talk about what it looks like to grow a wellness business through referrals, how a website redesign functions as a credibility tool, and why networking with your "power people" (chiropractors, doulas, massage therapists, fitness studios) might be the most underrated growth strategy for healthcare providers. If you're a wellness professional, a service-based business owner, or anyone who's ever looked at a stable paycheck and thought, "I think I could do this on my own," this episode is for you. Blog: https://bypwdesigns.com/renew-me-pt/ Connect with Courtney: Website: https://www.renewmeptandwellness.com/ Instagram: https://www.instagram.com/renew_me_pt/ P&W Designs: SEO Services Visit my Website Watch on YouTube Follow me on Instagram

SEO is not dead — and it’s definitely not optional if you want to grow beyond referrals and social media. In this episode of Coffee & Conversions, I’m walking you through five practical SEO steps every small business owner can take to optimize their website — starting today. These are the same SEO foundations I use with my clients to help their websites show up in Google and AI-powered search. I also break down why SEO still matters in the age of AI, why most DIY websites never get found, and how small changes to your copy and structure can completely change your visibility. By the end of this episode, you’ll know: Exactly what 5 SEO steps to focus on first Why keywords still matter (even with AI) How to tell if Google and AI can understand your website When to DIY, when to get help, and what actually moves the needle If you want support deciding what to do first, you can book a 1-hour SEO strategy call. If you want it fully done for you, my SEO Foundations & Implementation service is linked in the show notes. This episode is for the small business owner who’s ready to stop guessing and start building something that actually works. SEO Monitoring Tools Guide One Page SEO Checklist See show notes -https://bypwdesigns.com/small-business-seo-checklist/ P&W Designs: SEO Services Visit my Website Watch on YouTube Follow me on Instagram

Pinterest is a search engine. So if you’re not using keywords for Pinterest strategically, your pins can look amazing… and still go nowhere. In this episode of Coffee & Conversions, I’m focusing on Tailwind’s new keyword research tool (beta) and how it helps you find the keywords people are actually searching on Pinterest — without spinning your wheels. This is NOT a step-by-step tutorial (I cover that visually in the blog + YouTube). Instead, I’m giving you the strategy behind the tool so you know what to look for, what matters, and how to choose keywords that can drive real traffic. Inside this episode, I cover: What Tailwind’s keyword tool shows you (demand, related suggestions, and “resonance”) How to tell the difference between keywords that help vs. keywords that waste your time Why diversifying keywords across your pins matters (especially if you batch content) The keyword mistakes that quietly tank reach (vague boards, trend-chasing, mismatched links) When Tailwind helps most — and when I still start with Google Search Console first If Pinterest feels like you’re posting without knowing why, this episode is your clarity moment. Grab your coffee - and let’s make your Pinterest strategy way more intentional. Visit the Course Page - https://bypwdesigns.com/pinterest-marketing-course See show notes - https://bypwdesigns.com/tailwind-keyword-research-pinterest/ P&W Designs: FREE - Your Ultimate Pinterest Marketing Guide FREE - Is Pinterest Right for Me? See my Services Watch on YouTube Follow me on Instagram

Coffee & Conversions is officially here—and this episode explains why. For over two years, this show lived under the name Being Better Everyday. And while that name fit a season of growth, curiosity, and learning, it started to feel heavy. Like pressure. Like one more standard to meet in a world already obsessed with optimization. So I’m closing that chapter. In this launch episode, I share the real story behind the rebrand—what changed in my life, my business, and my relationship with “self-improvement,” and why Coffee & Conversions feels aligned with how I actually live and work now. We talk about: Why constant “being better” started to feel like pressure instead of progress How hustle culture, productivity talk, and body optimization made the name feel not as intended Why conversions matter—and why SEO, web design, and strategy can’t live in silos What this podcast will continue to be about (and what it won’t) This isn’t a reinvention.It’s a refinement. If you want honest, understandable strategy around SEO, web design, Pinterest, and organic growth—without tech bro jargon or hustle culture—you’re already in the right place. Welcome to Coffee & Conversions. I’m really glad you’re here. Show Notes: https://bypwdesigns.com/coffee_and_conversions_podcast/ Pinterest Marketing Course - https://bypwdesigns.com/pinterest-marketing-course P&W Designs: FREE - Your Ultimate Pinterest Marketing Guide FREE - Is Pinterest Right for Me? See my Services Watch on YouTube Follow me on Instagram

In this episode, I sit down with Amy from Hello & Co. to talk about something every small business owner quietly stresses about… their website copy. We go deep into why good copy matters, what actually keeps people reading, and why design alone will never carry the weight of your message. We also get real about the big question floating around the online business world: Is AI coming for copywriters? Amy and I break down what AI can help with, where it falls flat, and why human connection and real storytelling still win every time. If you’ve ever stared at your website and thought “this just doesn’t sound like me,” or wondered when it’s time to hire a copywriter vs. DIY, this episode gives you the clarity you’ve been craving. We talk about: • what makes website copy actually convert • when DIY copy stops working • the difference between “pretty words” and strategic messaging • how personality, tone, and connection impact sales • using AI as a tool without losing your voice • why great copy transforms the way people experience your business Whether you’re updating your site, prepping for a rebrand, or trying to attract better-fit clients, this conversation will shift the way you think about the words on your website. Show Notes: https://bypwdesigns.com/website-copy-tips/ Hello & Co Group Copy Program: https://hellococreative.com/camp Copy writing services by Amy: https://hellococreative.com/copywriting-services Follow her on IG: https://www.instagram.com/hellococreative/ P&W Designs: Web Design Services SEO Strategy Services Watch on YouTube Follow me on Instagram

If you’ve ever felt like you’re wearing all the hats—SEO strategist, Pinterest manager, web designer, podcaster, content creator—this episode is for you. I’m pulling back the curtain on the online courses for creative service providers that have made the biggest difference in my business (and my sanity). These courses have helped me grow faster, skip the overwhelm, and learn from experts without dropping thousands on 1:1 coaching. We’ll talk about: The top courses that shaped my business Why courses beat Google searches (and AI “answers”) every time How creative service providers can use courses to scale without burning out Think of this episode as your permission slip to stop piecing things together and start learning smarter. Because you don’t have to know it all—you just need to know where to learn what matters most. Check out the blog for all my course links: https://bypwdesigns.com/online-courses-for-creative-service-providers/ P&W Designs: Web Design Services SEO Strategy Services Watch on YouTube Follow me on Instagram

A beautiful website doesn’t guarantee new clients—if Google can’t find you, neither can they. In fact, 96% of web pages get zero organic traffic. That’s why learning how to check if your website is showing up on Google is one of the most important steps you can take as a business owner. In this episode, I’m sharing a simple, beginner-friendly SEO check you can do today to see if your site is visible online. I’ll walk you through the exact SEO tools for small business owners—like Google Search Console, Google Analytics, and Ubersuggest—so you can finally understand how people are (or aren’t) finding you. You’ll also hear about common mistakes that keep websites hidden, including missing keywords, weak meta descriptions, and thin content. And most importantly, I’ll give you actionable SEO tips you can start using right away—like updating a single page with a targeted keyword or submitting your sitemap to Google. If you’ve been wondering why your website isn’t bringing in traffic or leads, this episode will give you clarity, direction, and the confidence to take control of your visibility. Because your dream clients are already searching online. The question is—are they finding you? Download your SEO Monitoring Tools Guide: https://bypwdesigns.com/seo-monitoring-tools#cta Check out the blog: https://bypwdesigns.com/website-showing-up-on-google/ P&W Designs: Web Design Services SEO Strategy Services Watch on YouTube Follow me on Instagram

Think branding is just a pretty logo and some colors? Think again. In this solo episode, I’m breaking down what branding really means for small business owners and solopreneurs—and why getting it right from the start can save you so much time, money, and stress down the road. We’ll cover: ✔️ The core elements every brand needs (beyond visuals) ✔️ Why a cohesive brand builds trust and fuels growth ✔️ My favorite tools for DIY branding when you’re not ready to outsource ✔️ Common mistakes new entrepreneurs make—and how to avoid them ✔️ Quick, budget-friendly tips to start building a brand that feels like you Whether you’re just starting out or trying to clean up a brand that feels all over the place, this episode will leave you feeling confident and ready to take action. It’s time to stop overthinking and start building a brand that actually works for your business. Show Notes: https://www.bypwdesigns.com/branding-tips-for-new-entrepreneurs P&W Designs: Semi-Custom Web Design SEO Strategy Services Watch on YouTube Follow me on Instagram

Let’s rewind for a sec — back to the early days of my first business, when I was pouring hours into blogging and wondering why no one was reading. I wasn’t lazy. I wasn’t inconsistent. I just didn’t understand how SEO worked. And that mistake? It cost me traffic, visibility, and sales. In this episode, I’m walking you through the 5 biggest blogging mistakes I made when I didn’t know how to use SEO—and what I do differently now that I’ve learned the hard way. From keyword strategy to blog structure, we’re getting honest about what it takes to get your content seen. Whether you’re brand new to blogging or have a few posts collecting dust, this episode will help you rethink how you're showing up on Google—and what to do about it. Read the Blog/Show Notes: https://www.bypwdesigns.com/blog/blogging-tips-seo-mistakes Episode 49 - Keyword Research DOWNLOAD NOW: SEO Best Practices Checklist P&W Designs: Semi-Custom Web Design SEO Strategy Services Watch on YouTube Follow me on Instagram

In this unfiltered episode, I open up about my own mental health challenges while working in corporate America—and why a single "mental health day" doesn’t cut it. From burnout and overloaded teams to the emotional tax of being a woman in the workplace, I’m pulling back the curtain on what it really feels like to be a high-performing employee and a human being. We’ll dig into: The double standard in corporate wellness culture Stats that show just how much women are affected The invisible weight of the mental load Why so many millennials are walking away from corporate jobs altogether This is for the woman doing her best in an impossible system. It’s okay to not be okay. And it’s okay to say something about it. Blog: Mental Health in Corporate America: Women, Work, and the Mental Load No One Talks About P&W Designs: See my Services Watch on YouTube Follow me on Instagram