Color Bar

In this episode of Color Bar, hosts Betsy Davis and Kim Opdyke sit down with Andy Fetherman, President & CEO of Müller Martini North America, for one of the most energizing — and unexpectedly moving — conversations. Andy has spent over 35 years in the print industry, starting as a press-side technician (yes, he fell for the "box of halftone dots" trick too) and working his way to leading one of the most storied finishing companies in the world. He joined us to talk about the M...

In this episode of Color Bar, we’re joined by AJ Layo of Sylvamo for a conversation that redefines what’s possible in direct mail when the entire ecosystem works together. From paper mills to printers, technology partners to USPS, AJ shares how true collaboration is transforming direct mail into a smarter, more measurable, and more impactful channel. We dive into Sylvamo’s investment in innovation—from their “Intelligent Paper” initiative bringing AI into direct mail, to their efforts educati...

🎙️ In this episode of Color Bar, Betsy and Kim sit down with the radiant Stephanie Glaser — Chief Sales Officer at MGM Resorts — for a conversation that’s equal parts inspiring and real. With nearly three decades in hospitality, Stephanie opens up about her journey of leadership, personal branding, and well-being — and how MGM is redefining workplace culture with its innovative sabbatical program, “The Intermission.” From giving yourself grace to finding balance and modeling authenticity as a...

In this episode of "Color Bar," Betsy & Kim welcome Mel Bishop, Director of In-Store Marketing for Pet Supermarket. Mel shares insights on the unique, emotional nature of pet retail, emphasizing the importance of customer experience, innovative in-store events, and personalized service. The discussion covers holiday planning, the evolving use of technology like QR codes, and the power of collaboration and continuous improvement. They also explore loyalty programs, highlighting the need fo...

In this episode, hosts Betsy Davis and Kim Opdyke sit down with Wendy Moodie, co-founder of one of today’s most innovative event production companies. Wendy pulls back the curtain on her journey designing immersive, can’t-miss brand experiences across entertainment, retail, travel, and beyond. The conversation dives into: How experiential marketing has evolved from flashy activations to authentic, story-driven engagementWhy brand integrity is non-negotiable when creating environments that wow...

Cure our busy brains and bring hope back into our businesses! In this episode of Color Bar, we sit down with Dr. Romie Mushtaq, neurologist, mindfulness expert, author of The Busy Brain Cure, and Chief Wellness Officer of Great Wolf Lodge Resorts. Together, we explore: What it really means to be a Chief Wellness Officer and why more companies should consider this transformative role.How to begin creating a culture of wellness inside organizations.Practical ways to connect wellness across five...

In this inspiring episode of Color Bar, we sit down with Lorrie King and Celeste Lee, the visionary co-founders of Caire Beauty—a science-forward skincare brand created specifically for women aged 40 to 65. We unpack their journey from startup to standout, exploring everything from the intentionality behind the brand name ("I care") to the challenges and triumphs of launching a brand in today’s evolving beauty landscape. From building direct-to-consumer traction to embracing retail and pop-up...

In this episode, we’re diving into the restaurant industry’s ultimate goal: getting butts in seats—and keeping them coming back. Joining us is Carolyn Walker, CEO of Response and a progressive force in marketing, known for pushing boundaries and reimagining the guest experience. We explore what it takes to create a truly memorable dining experience—from the menu and the music to the bathroom and the website. Carolyn unpacks how every brand touchpoint matters and how scaling that “local favori...