Are You Tracking Negative Backer Volatility?
From ComixLaunch: Crowdfunding for Writers, Artists & Self-Publishers on Kickstarter... and Beyond! by Tyler James
February 22, 2026 · 25 min
About this episode
Tyler discusses the phenomenon of cancelled pledges during project launches and introduces the concept of negative backer volatility.
In this session, Tyler responds to a question about whether there's a reason for a seeming spike in cancelled pledges when launching projects today? It turns into a discussion about the importance of distinguishing “noise” during a live campaign from meaningful “signal.” Then we discuss ways to turn observations into comparable rates and introduces a simple DIY metric called “negative backer volatility.”
Topics covered
- crowdfunding
- backer behavior
- campaign strategy
- metrics
- project management
Keywords
- negative backer volatility
- cancelled pledges
- live campaign
- noise vs signal
- DIY metric
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