Insights from recent episode analysis
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇦🇺AU · Marketing#1795K to 30K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
2.5K to 15K🎙 ~2x weekly·27 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
5K to 30K🇦🇺100% - Active Followers
Loyal subscribers who consistently listen
2K to 12K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
The Event Circuit Download: From Crocodiles to POSSIBLE
May 25, 2026
38m 25s
Can Content Become the Commerce Layer? With Jessica Gilby
May 11, 2026
31m 26s
Rewind: Let’s Talk AI Beyond the Headlines
Apr 27, 2026
41m 31s
Cut the Hype: A Reality Check on Commerce Media with Kiessé Lamour
Apr 13, 2026
42m 11s
Media Uncovered: What Does the Data Really Say? With Bill Fisher
Mar 30, 2026
47m 59s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/25/26 |  The Event Circuit Download: From Crocodiles to POSSIBLE | What’s actually worth attending, what’s being talked about, and where the industry’s heading next. It’s event season and the Vudoo team has been everywhere from POSSIBLE Miami to Crocodile Cairns and the Ascendant Retail Media Network Council. So, in this episode of Commerce Media Matters Podcast, Nick Morgan, Paul Blackburn, Andrea Hill and Sarah Lawson Johnston unpack what’s really happening across the industry event circuit right now — which events are driving meaningful conversations, wh... | 38m 25s | ||||||
| 5/11/26 |  Can Content Become the Commerce Layer? With Jessica Gilby | What happens when publishers stop thinking about commerce media as a bolt-on — and start treating it as part of the content experience itself? In this episode of Commerce Media Matters, Nick Morgan and Paul Blackburn sit down with Jessica Gilby, General Manager of Digital at News Corp Australia, to unpack how publishers are evolving — and how News Corp is preparing for a world where content itself becomes infrastructure. From the early days of shoppable media experimentation through to today’... | 31m 26s | ||||||
| 4/27/26 |  Rewind: Let’s Talk AI Beyond the Headlines | In this special episode, hosts Nick Morgan and Paul Blackburn revisit some of the most compelling conversations from Commerce Media Matters — this time through one unavoidable lens: AI. From agentic commerce and shifting customer journeys, to control, power, and the battle between publishers and Big Tech, to the growing importance of trust in an AI-saturated world — this episode cuts through the noise to unpack what’s worth paying attention to, what’s being overhyped, and what’s already playi... | 41m 31s | ||||||
| 4/13/26 |  Cut the Hype: A Reality Check on Commerce Media with Kiessé Lamour | Everyone’s talking about retail media, AI, and the future of commerce. But what happens when you strip away the hype and actually look at how brands, consumers, and the industry behave in reality? In this episode of Commerce Media Matters, hosts Nick Morgan and Paul Blackburn sit down with Kiessé Lamour for a refreshingly honest conversation on where commerce media is actually heading and what still needs to catch up. From why retail media isn’t as “mature” as people think, to the real role ... | 42m 11s | ||||||
| 3/30/26 |  Media Uncovered: What Does the Data Really Say? With Bill Fisher | In this episode of Commerce Media Matters, Bill Fisher from eMarketer joins Nick Morgan and Paul Blackburn to unpack what the data is really telling us about media, commerce, and consumer behaviour. From the rise of AI-generated content to the growing importance of trust and quality, Bill shares a grounded, data-led perspective on where the industry is heading and what’s overhyped versus underestimated. The conversation explores shifting consumer behaviours, the evolution of video and connect... | 47m 59s | ||||||
| 3/16/26 |  Retail Media’s Wild West: What Breaks RMN Scale? With Andreas Reiffen | In this episode, Andreas Reiffen, Founder and CEO of Pentaleap, joins Commerce Media Matters to unpack the structural tensions shaping the next phase of retail media. From the fragmentation of retail media networks and the limits of walled gardens, to the challenge of unlocking real media budgets, Andreas offers a grounded view on what is really holding the category back. He also explores why measurement remains one of the industry’s biggest unresolved issues, what programmatic retail media c... | 50m 12s | ||||||
| 2/23/26 |  Will AI Kill Off Websites? With Ricky Sutton | In this episode, Ricky Sutton of Future Media joins Commerce Media Matters for a blunt, unfiltered take on AI’s biggest impact on media since the internet, plus the monopoly era of Big Tech, and why the next phase of commerce will be defined by leverage – who controls the data, distribution, and ultimately the customer relationship. From publishers blocking bots to CMOs rethinking ad spend concentration, agent commerce, and the slow sunset of the dotcom era, this episode explores where opport... | 48m 42s | ||||||
| 2/9/26 |  CES + NRF: What Everyone Was Really Talking About | In this episode, hosts Nick Morgan and Paul Blackburn recap a very fast start to the year, jumping on planes and landing in the middle of two of the biggest moments on the commerce calendar: CES (Consumer Electronics Show) in Las Vegas and NRF (National Retail Foundation) in New York. From ad tech decision-makers focused on turning plans into progress, to retailers getting real about agentic commerce, AI interoperability, and what it means to show up as a brand inside LLM-driven discovery, th... | 33m 29s | ||||||
| 1/26/26 |  The Coming-of-Age for Agentic Commerce with Roger Dunn | AI isn’t just a back-office tool anymore. It’s creeping into the front end of shopping, discovery, and decision-making. In this episode, Roger Dunn joins Commerce Media Matters to unpack what happens when agents, answer engines and retail media collide. From generative browsers and “browser wars” to instant checkout, affiliate-style monetisation and TikTok’s role as a commerce front door, Roger cuts through the noise to separate what’s hype from what’s truly changing customer journeys. If you... | 37m 32s | ||||||
| 1/12/26 |  Rewind: The Conversations We’re Taking Into 2026 | It’s 2026. New budgets. New pressure. New expectations. And before diving headfirst into the chaos, we’re hitting pause with a rewind. In this special episode, hosts Nick Morgan and Paul Blackburn look back at some of the most influential conversations from Commerce Media Matters — the ideas, debates, and perspectives that will matter even more in the year ahead. From the explosive growth of commerce and retail media, to the realities of trust, privacy, and governance, to global shifts in how... | 34m 10s | ||||||
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| 12/1/25 |  Beyond the Aisle of Retail Media with Lachlan Brahe | Retail media is booming — but maturity isn’t evenly distributed. Lachlan joins Commerce Media Matters to cut through the hype and grey areas: misaligned incentives, messy data expectations, the “too many screens” problem, offsite extensions, and why we need better briefs, not more buzzwords. From IAB council work to hands-on network builds, he shares a pragmatic view on how retailers, brands, media agencies and tech partners can make retail and commerce media actually work together. What you’... | 49m 54s | ||||||
| 11/17/25 |  Clicks, Carts, and Connected Commerce with Kelly Wearmouth | In this episode of Commerce Media Matters, Nick and Paul sit down with Kelly Wearmouth, a leader in the world of adtech and retail media. Her career has taken her from working with global brands like Unilever and Microsoft to helping shape Amazon’s advertising business. Now, as Managing Director at Mars United Commerce, she’s driving connected commerce and helping brands rethink how they reach consumers. Kelly shares her journey through adtech, insights on the evolving commerce media landscap... | 34m 26s | ||||||
| 10/27/25 |  AI: The New Face of Commerce with Mind The Model Podcast | Recorded live at SXSW Sydney, this special crossover between Commerce Media Matters and Mind the Model podcast brings together Paul Blackburn, Nathan Guerra, and Emily Crone for a conversation about the collision of AI, commerce, and creativity. From agentic shopping and retail media’s next evolution to copyright, deepfakes, and data power plays, the trio unpack how AI is reshaping the way we buy, sell, and tell stories. It’s equal parts thought-provoking, entertaining, and a little bit alarm... | 38m 42s | ||||||
| 10/20/25 |  Why Brands Still Don’t Get Retail Media with Colin Lewis | Nick Morgan and Paul Blackburn welcome strategist, writer, and retail-media advisor Colin Lewis for a rapid-fire tour through creativity in retail media, why “conversion everywhere” should be your mantra, and how AI & LLMs are reshaping search and shoppability. Drawing on decades of experience in strategy, teaching, and marketing leadership, Colin makes the case that innovation is everywhere—and that retail media is its own channel with its own language. What you’ll learn from this episod... | 51m 00s | ||||||
| 9/8/25 |  How to Master Retail Media with Kiri Masters | Commerce Media Matters hosts Nick Morgan and Paul Blackburn welcome Kiri Masters onto the podcast to chat about all things retail media – or is it commerce media these days? That topic is the underlying debate of this episode, as IAB recently consolidated the definition and categorisation of commerce media. As a retail media pioneer, and fellow podcaster with her Retail Media Breakfast Club show, Kiri offers her expert insight into this new framework and challenges some preconceptions. These ... | 47m 21s | ||||||
| 8/18/25 |  Commerce Media 2025: Halftime Highlights | Our Commerce Media Matters hosts, Nick Morgan and Paul Blackburn, take a look back on the biggest commerce media moments of 2025 so far. With Paul moving from publisher world to startup life at Vudoo, he brings insights from both sides of the industry. Nick puts him in the hot seat to unpack what went down on the Croisette during Cannes Lions – from standout creative moments to commerce media’s growing influence on the global stage. They discuss the year’s big picture trends, laying out... | 41m 44s | ||||||
| 7/21/25 |  A WARC Through the Megatrends of Media and Advertising with Alex Brownsell | Alex Brownsell, Head of Content at WARC Media & Digital Commerce, enters the Commerce Media Matters booth to unpack the trends he’s observed and the industry directions he’s forecasted. From the rise of “commerce everywhere” to the ongoing frustrations around measurement and standardisation, one hot topic keeps showing up: the never-ending debate between brand and performance. Has the line finally blurred for good? As these trends play out, Alex believes that the industry still needs to s... | 33m 57s | ||||||
| 6/16/25 |  The Amplify Effect: Retail Media the David Jones Way with Melissa Polglase | How does a 187-year-old department store turn heritage, customer loyalty, and in-store experiences into a futureproof retail media business? In this episode of Commerce Media Matters, Nick and Paul are joined by Melissa Polglase, Head of Category Marketing and Retail Media at David Jones Amplify, who’s helping lead that very transformation. With brick-and-mortar no longer the sole destination for consumers to engage with brands or make purchases, retailers need to adapt and build omnich... | 38m 33s | ||||||
| 5/26/25 |  Man or Machine? Advanced AI: Authentically Intelligent with John Blackburn AO | We’re taking a brief detour from our regular commerce media track to tackle the topic du jour: AI. In this episode, we’re joined by John Blackburn AO—one of the leading voices in national security. As a strategic advisor to the AI CoLab Alliance in Canberra, John brings sharp insight into one of the most pressing and widely debated technologies of our time: AI. He explores the evolving relationship between humans and AI, a technology that’s rapidly transforming how we interact, communicate, a... | 45m 13s | ||||||
| 5/19/25 |  The Radio Renaissance of Commerce Media with Grant Johnstone | Grant Johnstone, Chief Marketing Officer at ACE Radio, enters the Commerce Media Matters booth to reflect on nearly four decades of being on the air. Contrary to popular belief, video has not killed the radio star. In fact, Grant argues audio is stronger than ever and has proven itself to be a powerful platform in the commerce media world. He explains that the format has evolved from “spots and dots” to a sophisticated medium that can influence buyer behaviour right up to the chec... | 32m 25s | ||||||
| 4/21/25 |  State of Digital Media: Trust, Truth and What Comes Next with Gai Le Roy | What happens when consumer expectations outpace industry change? When AI grows faster than regulation can keep up? When retail media becomes commerce media… and no one can agree on the label? In this episode, we sit down with Gai Le Roy, CEO of IAB Australia and one of the most trusted voices in the industry, to make sense of it all. From the early days of pop-up ads to the complexities of data ethics, Gai’s seen it all—and she’s not afraid to call out the contradictions, confusion, and oppor... | 34m 46s | ||||||
| 3/17/25 |  The Retail Media Playbook: What You Need to Know with Jason Wescott | In this episode, we’re joined by Jason Wescott, Global Head of Commerce Solutions at GroupM Nexus and Chair of the IAB Europe Retail Media Committee. With over 20 years of experience in media, e-commerce, and retail media, Jason has helped craft the industry's playbook—practically putting the final stamp of approval on its evolution. We dive into the fast-changing world of commerce media, where retail and advertising are becoming one and the same. Jason shares insights from the UK and Europea... | 30m 40s | ||||||
| 2/3/25 |  The Oracle’s Take on Commerce Media with Matt Prohaska | In this episode of Commerce Media Matters, we sit down with Matt Prohaska—Founder, CEO, and Principal at Prohaska Consulting, and a veritable oracle of data monetisation and programmatic advertising. With 32 years of experience and a portfolio featuring giants like Walmart, United Airlines, and The Gap, Matt dives headfirst into the complexities of commerce media, offering sharp insights and bold predictions. From the pitfalls of last-click attribution to the untapped potential of ident... | 43m 33s | ||||||
| 1/20/25 |  Commerce Media: What’s In-Store for 2025? | Ok, 2025 is here—now what? From AI-powered commerce to the meteoric rise of retail media 2.0, Nick and Paul explore the hottest trends, bold predictions, and groundbreaking innovations that are redefining how we shop, engage, and connect. 2025 is set to be a game-changing year for the industry, and this episode will challenge conventional thinking to bring fresh perspectives on what e-commerce and media could—and should—look like. In this episode, we predict that: AI Will Steal the Show: Fr... | 42m 55s | ||||||
| 12/16/24 |  Commerce Media 2024: The Good, the Bad, and the Bold. | What was 2024 like in the world of Commerce Media? It’s the grand finale of 2024! Join Nick Morgan and Paul Blackburn as they dive into a special year-end wrap-up of Commerce Media Matters. Take a trip down memory lane as they revisit their favorite conversations and unpack the biggest hits, misses, and game-changing moments that defined the year. From transformative trends to standout innovations, discover how 2024 reshaped the commerce media landscape—and what it means for the future. In ... | 38m 04s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.