Inside the Scheels Culture ft. Steve Scheel
From Common Cents on the Prairie by The First National Bank in Sioux Falls
January 13, 2026 · 40 min · Season 8 · Episode 1
About this episode
Steve Scheel discusses the people-first culture and legacy of Scheels, a family-owned sporting goods business.
Whether you shop at Scheels for the clothing, the sports equipment, or the Ferris wheel, you can expect a great experience driven by the company's people-first culture. Hear from former CEO Steve Scheel as he shares the history and legacy of his family's longstanding sporting goods business.
People in this episode
Guest: Steve Scheel
Topics covered
- company culture
- retail experience
- family business
- sports equipment
- customer service
Keywords
- Scheels
- Steve Scheel
- company culture
- retail
- sports equipment
- customer experience
Mentioned in this episode
Organizations: Scheels, The First National Bank in Sioux Falls
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