The Keepers of Culture: Adrianna Bevilaqua on Why PR Owns the Cultural Moment

About this episode

Adrianna Bevilaqua discusses her journey in PR, the evolution of creativity, and the cultural trends shaping the industry by 2026.

Adrianna G. Bevilaqua started college as a pre-med student. She ended up as Chief Creative Officer of M Booth and the path in between tells you everything about how great creative instincts actually develop. In this episode of Comms Confidential, Adrianna unpacks the frameworks behind her creative process: her small data vs. big data approach, the Culture Mark tool M Booth built to map brand archetypes in culture, and why diverse media consumption is non-negotiable for anyone trying to forecast what's next. They also cover the cultural trends reshaping communications in 2026: cognitive revivals, the monoculture era, the rise of GEO, and what AI's growing influence means for the future of PR. An added bonus: how Adrianna convinced a client to put a chronic insomniac comedian to sleep in a Macy's window, and why that campaign is still a masterclass in organic storytelling. Takeaways Evolution of creativity in PR Impact of cultural trends and shifts in 2026 PR's role in culture and the need for retraining The significance of cultural insights and diverse media consumption Chapters 00:00 Journey to Chief Creative Officer 08:51 Pushing Boundaries and Abandoning Safe Ideas 13:50 Trends…

People in this episode

Guest: Adrianna G. Bevilaqua

Topics covered

• PR
• creativity
• cultural trends
• media consumption
• AI in PR

Keywords

• small data
• big data
• Culture Mark tool
• cognitive revivals
• monoculture era
• GEO
• organic storytelling

Mentioned in this episode

Products: Culture Mark tool

Books & works: Journey to Chief Creative Officer, The Future of PR and Culture 36:08

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