About this episode
Jonah Berger discusses the impact of language and communication on influence and change.
Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. He shares the power of language to influence and engage, the brain science behind understanding, and how communications and network building can help you achieve durable change.
People in this episode
Guest: Jonah Berger
Topics covered
- communication
- influence
- language
- network building
- brain science
Keywords
- Magic Words
- Contagious
- Invisible Influence
- The Catalyst
- durable change
Mentioned in this episode
Products: Magic Words, Contagious, Invisible Influence, The Catalyst
Books & works: Magic Words, Contagious, Invisible Influence, The Catalyst
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