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250 to 1.5K🎙 ~2x weekly·69 episodes·Last published 1w ago - Monthly Reach
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500 to 3K🇳🇿100% - Active Followers
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275 to 1.6K
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Recent episodes
Ep. 65: How the Comments Became the Main Character
Apr 30, 2026
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Ep. 64: How Northeastern Turned a Commencement Announcement Into a Moment
Apr 16, 2026
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Ep. 63: How One Post Can Wreck Your Brand And What to Do About It
Apr 2, 2026
Unknown duration
Ep. 62: How to Build a High-Retention Student Content Team
Mar 19, 2026
Unknown duration
Ep. 61: From Agency to In-House: How Clemson Took Control of Paid Social
Mar 5, 2026
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 4/30/26 | Ep. 65: How the Comments Became the Main Character | This episode featuring Carissa Estreller explores a powerful shift in higher education content marketing: the rise of the comment section as a strategic asset. What used to be an afterthought is now a core driver of engagement, insight, and even content ideation. Carissa introduces the concept of a “comment strategy” and explains why social media managers—especially in higher ed—can no longer afford to ignore it. If you're thinking about leveling up your enrollment marketing approach, this episode offers a fresh, data-informed perspective. | — | ||||||
| 4/16/26 | Ep. 64: How Northeastern Turned a Commencement Announcement Into a Moment | Instagram Reel Guest Name: Cam Sleeper, Senior. Social Media Video Producer, Northeastern University Guest Socials:LinkedInInstagram Guest Bio: Cam Sleeper is an award-winning Senior Social Media Video Producer for Northeastern University. Over six years, he has built the university’s TikTok presence from the ground up and produced platform-spanning content whose videos have earned tens of millions of engagements. Sleeper has been at Northeastern since 2019, where he also earned his M.S. in Arts Administration, after receiving a B.A. in Visual Media Arts from Emerson College. He is the proud caretaker of more than 30 houseplants. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | — | ||||||
| 4/2/26 | Ep. 63: How One Post Can Wreck Your Brand And What to Do About It | In this episode of Confessions of a Higher Ed Social Media Manager hosted by Jenny Li Fowler, guest Wilsar Johnson delivers a masterclass on misinformation strategy and its growing impact on higher education institutions. Drawing from experience in political communications and narrative strategy, Wilsar explains how misinformation has evolved from a political issue into a major brand and institutional threat. The conversation unpacks proactive strategies for identifying, managing, and neutralizing false narratives before they spiral. If you’re navigating enrollment marketing or institutional reputation in today’s digital landscape, this episode is a must-listen. | — | ||||||
| 3/19/26 | Ep. 62: How to Build a High-Retention Student Content Team | Jenny Li Fowler sits down with Stephanie Ramirez, Director of Social and New Media at Amherst College, to unpack how she built one of the most engaged student content teams in higher education. Stephanie shares how her team of student creators produces authentic social media content while gaining real professional experience along the way. From weekly rituals and collaborative ideation to strategic training in brand voice and accessibility, Stephanie reveals how thoughtful mentorship can transform student workers into strategic storytellers. The conversation offers powerful lessons for enrollment marketers and social media managers looking to strengthen their higher education content marketing efforts through student voices. | — | ||||||
| 3/5/26 | Ep. 61: From Agency to In-House: How Clemson Took Control of Paid Social | Jenny Li Fowler sits down with Hillary Smith of Clemson University to unpack a bold move: bringing paid social media in-house—and outperforming an agency in the process. What started as a learning opportunity evolved into a powerful case study in smarter enrollment marketing and stronger cross-team collaboration. Hillary shares how Clemson’s centralized marketing structure, internal audience insights, and access to real-time data analytics in higher education led to better results at half the cost. This episode is a must-listen for higher ed marketers questioning whether agencies are always the right answer for paid campaigns. Guest Name: Hillary Smith, Assistant Director of Social Media at Clemson University Guest Socials: LinkedIn: https://www.linkedin.com/in/hillaryruthsmith/ Instagram: https://www.instagram.com/hillaryrsmith/?hl=en Guest Bio: Hillary Smith serves as the Assistant Director of Social Media at Clemson University. She oversees the paid social media strategy, analytics, and reporting needs for the brand's social media accounts. In addition, Hillary serves as a resource for the campus community focusing on social media account assistance, paid social media campaigns, reporting, and digital accessibility. Hillary graduated with a B.S. in Marketing from Youngstown State University and an M.S. in Marketing from Clemson University. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | — | ||||||
| 2/19/26 | Ep. 60: The Career Path Social Media Managers Don’t Know Exists (yet) | Jenny Li Fowler sits down with Rachael Hagerstrom of the University of Massachusetts Amherst to explore an often-overlooked yet critical area of institutional communications: issues management. In this conversation, Rachael shares how her journalism and social media background uniquely prepared her for a role focused on monitoring, anticipating, and mitigating potential reputation threats before they escalate. This episode is a must-listen for any higher ed communications pro wondering what’s next in their career. | — | ||||||
| 2/5/26 | Ep. 59: What Higher Ed Gets Wrong About Podcast Promotion | Jenny Li Fowler sits down with podcast strategist and former Enrollify team member Erin Fields to dive deep into how to successfully promote a podcast within the higher ed landscape. They unpack why podcasting isn’t just a trendy add-on—it’s a full-fledged marketing channel that demands strategy, consistency, and creativity. From turning podcast episodes into content engines to nailing promotion without a budget, this episode is packed with practical tips for higher ed marketers looking to elevate their podcasting game. | — | ||||||
| 1/22/26 | Ep. 58: The Burnout Problem in Social Media | Jenny Li Fowler sits down with Maree Jones, Director of Social Media Strategy at the University of Alabama at Birmingham, to dive into a topic that's all too familiar for social pros — burnout. In this powerful conversation, Maree shares her personal experiences, how burnout manifests for social media professionals, and what institutions can do to foster healthier workplace cultures. If you’re managing digital engagement in higher ed, this is a must-listen episode that blends empathy with actionable advice. | — | ||||||
| 1/8/26 | Ep. 57: Making the Case: The Data That Helped Dartmouth Expand Its Social Team | In this episode of Confessions of a Higher Ed Social Media Manager, Erin Supinka, Associate Director of Digital Engagement at Dartmouth College, shares the behind-the-scenes story of how she scaled Dartmouth’s social media team from a party of one to a high-performing team of four. Erin unpacks the practical steps, persistent challenges, and powerful advocacy it took to build a team that’s reshaping what digital engagement looks like in higher ed. Whether you’re a social media manager dreaming of more support or a leader wondering how to justify additional investment in social, this episode is your blueprint. | — | ||||||
| 12/25/25 | Ep. 56: Jon-Stephen Stansel Answers Your Social Media Questions | In Episode 56 of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Jon-Stephen Stansel — seasoned social media strategist and author of The 10 Principles of Effective Social Media Marketing. Jon shares his journey from burned-out higher ed manager to freelance success, offering up survival strategies, productivity hacks, and hot takes on AI, memes, and the myth of “posting at the right time.” This is a must-listen episode for any social media manager balancing creativity with chaos. | — | ||||||
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| 12/11/25 | Ep. 55: Maximizing Instagram Stories in Higher Ed | Jenny Li Fowler sits down with Rochelle Reed, Social Media Manager at James Madison University (JMU), to unpack how Instagram Stories evolved from an overlooked feature into a strategic powerhouse for campus engagement. Rochelle shares how JMU has built a data-driven Instagram Stories strategy that prioritizes interaction, authenticity, and smart storytelling. This episode is a goldmine for anyone serious about leveling up their social content game. | — | ||||||
| 11/27/25 | Ep. 54: The Making of the RivalIQ + Quid list of top performing schools on social media | Jenny Li Fowler sits down with Matt Gerrish from Quid to uncover how the Rival IQ + Quid 2024 Higher Education Social Media Engagement Report comes to life. From understanding what drives rankings to exploring why some schools dominate year after year, Matt gives listeners a peek behind the data curtain. This episode is packed with insights on engagement strategy, platform prioritization, and content tactics that lead to top-tier social media performance. If you're wondering how your institution can climb the rankings—or even make the list—this episode is a must-listen. | — | ||||||
| 11/13/25 | Ep. 53: How University of Montana Found Its Social Voice | Jenny Li Fowler sits down with Emma Dorman, the first-ever social media manager at the University of Montana, to explore what it takes to build a university’s digital personality from the ground up. In this vibrant conversation, Emma shares how embracing the unique culture, lifestyle, and geography of Montana has become the secret sauce behind their skyrocketing engagement and retention rates. From bear alerts to lumberjack balls, this episode unpacks why leaning into your institution’s quirks might just be the best social strategy you haven’t tried yet. | — | ||||||
| 10/30/25 | Ep. 52: Confessions Crossover: Decades in Higher Ed, Unlimited Hot Takes | Jenny Li Fowler sits down with Jaime Hunt, host of Confessions of a Higher Ed CMO, for a no-holds-barred conversation packed with hot takes on higher education marketing, leadership dysfunction, and the systemic cultural habits holding institutions back. Drawing from decades of experience, Jaime and Jenny bring a sharp, refreshingly honest lens to some of higher ed’s most persistent challenges—from siloed departments and underfunded marketing teams to presidents chasing prestige at the expense of authenticity. | — | ||||||
| 10/16/25 | Ep. 51: How Penn State Built Its First Influencer Campaign | - - - - Connect With Our Host: Jenny Li Fowler https://www.linkedin.com/in/jennylifowler/ https://twitter.com/TheJennyLi About The Enrollify Podcast Network: Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising. | — | ||||||
| 10/2/25 | Ep. 50: Finding Growth Beyond Social Media: Eve Gaciarz’s Career Move at Yale | In Episode #50 of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Eve Gaciarz, Assistant Director of Communications at the Yale MacMillan Center, to discuss the transition from a social media-specific role to a broader communications position within the same institution. As a former Associate Director of Social Media at Yale School of Management, Eve shares how she’s leveraging her social media expertise in a new environment and rethinking communications strategy in a more global, academic context. This conversation is a must-listen for professionals considering a pivot or expansion in their higher ed marketing career. | — | ||||||
| 9/18/25 | Ep. 49: Building a Repeatable Process for Creativity | In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Ted Harrison, Founder and CEO of neuemotion and former Head of Advertiser Production at Twitter (yes, real Twitter). Ted brings a refreshing take on creativity in social media, debunking the myth that inspiration strikes like lightning. Instead, he shares how creative consistency is a skill—one that can be systematized, scaled, and repeated. Whether you're a burned-out content creator or a higher ed social media manager in a creative rut, this episode is full of insights that will reignite your spark. | — | ||||||
| 9/4/25 | Ep. 48: What Higher Ed Social Media Teams Get Right (That Everyone Else Should Copy) | Jenny Li Fowler sits down with Joe Teo, CEO of HeyOrca, for a candid conversation about the underestimated brilliance of higher ed social media teams. From crisis communication mastery to culture-shaping content creation, Joe shares why higher ed marketers are the unsung heroes of the digital age. Tune into this episode for an energizing take on how resourceful, adaptive, and strategic these teams truly are. | — | ||||||
| 8/21/25 | Ep. 47: Navigating Negativity in Social Media | Jenny Li Fowler sits down with Amanda Natividad — marketer, podcaster, and former trained chef — to tackle a challenge every social media manager and content creator eventually faces: handling negative comments and trolls online. From understanding the difference between criticism and trolling to learning when to clap back and when to scroll on, Amanda shares real-life stories, personal missteps, and practical strategies for keeping your cool in the chaotic world of online engagement. If you’ve ever let one bad comment ruin your day, this conversation is your crash course in building resilience and reclaiming perspective. | — | ||||||
| 8/7/25 | Ep. 46: How UNC Chapel Hill's Social Media Team Supported Critical Campus Communications During Crisis | Jenny Li Fowler sits down with Chelsey Holts, Director of Content Strategy at the University of North Carolina at Chapel Hill. Chelsey recounts her firsthand experience managing campus communications during not one—but two—active shooter incidents at UNC. This powerful conversation explores the evolving role of social media in emergency communications, the need for cross-functional collaboration, and how crisis preparedness can shape a content strategy that’s both compassionate and clear. If you're responsible for social media in higher ed, this is a must-listen. | — | ||||||
| 7/24/25 | Ep. 45: Show your Audience You Care via Social Media (It’s Easier Than You Think) | Jenny Li Fowler sits down with Christina Garnett—fractional chief customer officer, online community strategist, and author of the upcoming book Transforming Customer Brand Relationships. Together, they dive deep into what it really means to build authentic relationships with your audiences online. From mourning the loss of Twitter to embracing fan-driven engagement, this episode explores the nuances of online connection, community building, and why higher ed institutions need to stop treating social media like a digital billboard. This is a must-listen for anyone shaping digital engagement strategies in higher ed. | — | ||||||
| 7/10/25 | Ep. 44: Showing the Humans Behind the Institutional Account | Jenny Li Fowler sits down with Grant Schol, Associate Director of Communication and Project Management for the Fulbright College of Arts and Sciences at the University of Arkansas. Together, they unpack the evolving meaning of authenticity in higher ed social media and why it’s not as simple as just “being real.” Grant shares strategies for humanizing institutional accounts, empowering student voices, and creating content that speaks directly to your campus community. This conversation dives deep into community building, student-first messaging, and how to balance fun with institutional integrity—all through the lens of a social media manager’s lived experience. | — | ||||||
| 6/26/25 | Ep. 43: A Look into University of Michigan’s Social Media Playbook | In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler chats with Erica Colaianne, Director of Social Media at the University of Michigan, about the critical art of understanding your audience and staying nimble on social. From building out detailed platform-specific personas to crafting crisis-proof content, Erica shares how her newsroom roots and strategic thinking shape her approach to higher ed communications. If you're looking for real-world strategies for smarter social media management, this is the episode you’ve been waiting for. | — | ||||||
| 6/12/25 | Ep. 42: Want to Go Viral? Start With Trust | In this energizing episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Chi Thukral, Content Creator and Social Media Strategist, to unpack the nuances of trust, creative freedom, and the realities of navigating approval processes in social media management. With real-world anecdotes, industry hot takes, and tactical advice, this conversation is a must-listen for anyone managing—or approving—social media content in higher ed. Learn how creative risk-taking, clear communication, and earned trust can radically improve your institution’s digital voice. | — | ||||||
| 5/29/25 | Ep. 41: Stop Building for Personas and Start Building for People | In this thought-provoking episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Safaniya Stevenson, a seasoned higher ed social strategist, to challenge one of the industry’s sacred cows: the audience persona. Together, they explore the limitations of personas in higher ed marketing and advocate for a more human, community-driven approach. This episode is a must-listen for enrollment marketers, brand strategists, and social media managers navigating a diverse and evolving student landscape. | — | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.