How Instant Estimates are Changing Home Improvement Marketing with Austin Rosenbaum

About this episode

The episode discusses how instant estimates are transforming home improvement marketing and lead generation with insights from Austin Rosenbaum of Demand IQ.

Todd Miller and co-host Ryan Bell welcome Austin Rosenbaum of Demand IQ to discuss rapid changes in home improvement marketing and lead generation, focusing on pricing transparency and instant online estimates. Austin explains how Demand IQ evolved from a data-driven marketing agency into a software platform that helps contractors provide online budget estimates to qualify leads, reduce friction, and improve conversion. He describes contractor adoption challenges since 2019, noting increased interest in the past year, and outlines how COVID accelerated digital shopping behavior, especially among millennials and Gen Z. The episode highlights Google’s new “online estimates” search filter and the risks of ignoring deep-funnel channels like Google and Meta. Austin shares results from a contractor case study, explains onboarding steps to rank for online estimates, and predicts AI agents will increasingly shop and gather quotes on homeowners’ behalf. Timestamps 00:00 Welcome and Intro 00:47 Challenge Words Explained 01:21 Marketing Is Changing Fast 02:02 Meet Austin Rosenbaum 02:32 Origin Story and Analytics 04:23 Demand IQ and Instant Estimates 07:22 Contractor Pushback on Pricing…

People in this episode

Hosts: Todd Miller, Ryan Bell

Guest: Austin Rosenbaum

Topics covered

• home improvement marketing
• lead generation
• pricing transparency
• digital shopping behavior
• contractor adoption
• AI in marketing

Keywords

• instant estimates
• home improvement
• marketing
• lead generation
• contractors
• digital behavior
• AI agents

Mentioned in this episode

Organizations: Demand IQ, Google, Meta

More episodes of Construction Disruption

• Roofing Millionaires and the Art of Purposeful Branding with Muhammad Faiz · June 10, 2026 · 49 min
• The Window Depot Success Story with Ed Kalaher · April 1, 2026 · 50 min
• The Future of Metal Roofing with Todd Miller · December 10, 2025 · 46 min
• Taking A Design-Build Approach to Roofing with Ashley Moss · December 2, 2025 · 43 min
• Finding A Competitive Advantage with Micah Boak · November 25, 2025 · 32 min
• Insurance Has Changed, Will You? · November 14, 2025 · 1h 0m