Consumer Behavior Conversations

I got the privilege to interview Kade Lee, he works for Scheels in the corporate office as a E-commerce Marketing Specialist. For Kade's position, he is in charge of overseeing products that are specific to hunting on the Scheels website. I learned how he works with other vendors to develop successful marketing strategies and the special tools he uses to determine content. We discussed Scheels target market, trends, and if there's different marketing strategies in certain parts of the US. It was nice speaking with Kade and learning more about what he does and his perspective on marketing. I hope you guys enjoy this interview!

Adam Muske is an Associate Manufacturing Engineer at Collins Aerospace. He majored in mechanical engineering while at NDSU and during his time as an undergrad had several opportunities for professional development and growth. We had a lot of fun interviewing him, hope you enjoy! 

Hello! We are Alex Steffen and Colin Beckstrand. We both are currently students at NDSU taking part in a consumer behavior class. We have a podcast this week where we meet with Celine Francisco, a relationship manager at Wells Fargo bank. We talk to her about her past history as an NDSU student and early job experience. We talk a lot about her current job as a relationship manager and all the things that go into that job. She talks about the challenges, successes, and interesting parts of her job. She goes into detail about the responsibilities of a relationship manager and how it can be stressful due to the large amount of attention that her clients portfolio's require. She has to have very good communication skills and that came through in the way she talked during the interview. Being a relationship manager was a lot more involved than we had initially expected. Celine goes into detail about how she has to do a lot more than just talk to her clients. She has to be knowledgeable in how to read financial reports, accounts, and determine risk assessment for her clients. At the end of the podcast she gives us some advice and speaks about her future career aspirations. Celine was a very fun person to interview and her energy and excitement about her job will be easy to tell while you’re listening.

On November 25th, 2019 we will be releasing our podcast we both produced and recorded of our interview with Elliot Dahl. Elliot Dahl is a young and driven business professional who works as a marketing specialist at Border States Electric. In our interview we go into an in-depth look into Elliot’s personal and professional life. This will include discussing an intro on his life growing up in the mid-west and talking about his secondary education as well as the decisions he made during those years of his life. Also, we will go into Elliot’s work background, both while in college and his current career at Border States Electric. We will also converse about the culture and ways in which his workplace functions in day to day business activities, all of this and a handful of other topics will be elaborated on during our interview. This podcast is a great thing to listen to for all marketing, as well as all other business students, looking to enter the professional workforce in the not too distant future. The both of us, and we assume you will as well, took away a lot of great information as well as advice from a young professional that we can really use to apply to our future in searching for, applying for, and starting your future careers. In a nutshell I thoroughly encourage anyone to listen to and subscribe to this class’s channel to learn about Elliot Dahl and many other business professionals.

On this episode of Consumer Behavior Conversations, we get an inside look into the life of an HR manager and a successful woman in the workplace. Allison and Brooke, two students studying Marketing at North Dakota State University, got to sit down with Linette Dahl, a Human Resources Manager for Appareo. Throughout the podcast, Linette fills us in on some of the details of her job, including daily responsibilities, the hiring/firing process, and how young people entering into the business world can make themselves stand out! A bit about our guest, Linette graduated from NDSU in 2001 with a degree in Business Administration. She held an internship at RDO Equipment during school which led into a full-time career when she graduated. Now, she works as the Human Resources Manager at Appareo Systems right here in Fargo. Our main goal for this podcast was to shed some light on the culture of customers and businesses that work with Appareo and discover the culture of the company itself. Another goal we had was to learn more about the role human resources plays in a company and what is looked for in potential employees. Finally, we hit on the topic of women in business and how Linette’s experiences shaped her into the business woman she is today! We are so excited to be sharing this experience with you guys and hope you learn a lot from this podcast. Please subscribe to Consumer Behavior Conversations to hear more real-life stories about the business world and these awesome individuals!

On this week’s blog, I will be talking about Noah and I’s podcast with Bri Boerner. She is the content specialist at Discover Benefits. You will read about introductions and three main concepts we touched on while learning a little about Bri. Getting ready to interview Going in, none of us had done a podcast so we were all nervous. After a few technical difficulties and getting to know Bri before going live we decided to get rolling. Introduction We found out Bri is a Fargo native, attending NDSU from 2009-2013, graduating with a major in print journalism. She was an active participant on the Bison Information Network, then graduated to a local news station where she was a producer for the nightly news. She then moved to Discovery Benefits in 2017. Exposure Our first concept covered is exposure for Discovery Benefits. She talks about making sure consumers know about their “knowledgebase”. They have a public one that can answer questions like password resets and information about Discovery. Their private knowledgebase is used by clients who have a login. Attention Discovery keeps its customers attention by eliminating the need to call customer service. This is done through their knowledgebase which uses guided helps. These are yes or no questions that help to answer their original question. Comprehension Bri was adamite about keeping their search engine simple for the consumer. She was specific about their knowledgebase which she described overall as a search engine like Google. This allows customers and employees (in the two separate systems) to search for keywords and click links to find answers to their questions. We hoped you enjoyed the blog and hope you listen to our podcast and subscribe to our class channel.

The Certified Podcasting Accountants are here to bring you new insight in the accounting industry in the Fargo-Moorhead-West Fargo area. The metro area has seen rapid growth over the last decade which means more businesses are looking for help on their accounting. Accounting is the language of business and they are plenty of opportunities to help businesses understand it better. In the first episode of The CPAs, our first guest was Jeremy Ulmer, a local CPA from Fiebiger-Swanson-West in Fargo. Jeremy has been working with Fiebiger and in the public accounting industry for 21 years. We are excited to interview Jeremy for our first episode as he brings a lot of experience and knowledge in the accounting industry. Jeremy is currently a partner at Fiebiger, where is primary area of focus is in auditing. We talked with Jeremy about his experience studying accounting at NDSU and what got him to be an accountant for his career. We also asked him about his CPA test experience, as it is an important credential to obtain to be able to perform the work he does today. We were able to get information on the recent Fiebiger-Brady Martz merger that happened and get an inside scope on the acquisition process. The reason for this podcast is to ask current accounting professionals about their paths they have taken in their career. We feel everyone has a unique path in their careers and it is important to hear different perspectives. This will include the successes and challenges that each professional has experienced along the way. We want to gain career advice each episode and help apply it to anyone’s professional careers.