Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
by Carli LeBlanc | Content Creator & Social Media Marketing Strategist
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Audience Interest
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Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Est. Listeners
Based on iTunes & Spotify (publisher stats).
- Per-Episode Audience
Est. listeners per new episode within ~30 days
10,001 - 25,000 - Monthly Reach
Unique listeners across all episodes (30 days)
25,001 - 75,000 - Active Followers
Loyal subscribers who consistently listen
5,001 - 15,000
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Total Plays
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
69. Live Instagram Audit: Why Your Page Isn't Getting Clients
Apr 28, 2026
45m 13s
68. What Makes Content Convert and Why Most Business Owners Are Missing It
Apr 21, 2026
25m 11s
67. How to Use Meta Ads to Grow Your Business with Jana Bishop
Apr 14, 2026
53m 55s
66. What This Quarter Taught Me About Building a Business While Working Full-Time
Apr 7, 2026
34m 11s
65. How to Turn One-Time Clients Into Repeat Clients (Client Experience Systems That Actually Work)
Mar 31, 2026
52m 55s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 4/28/26 | 69. Live Instagram Audit: Why Your Page Isn't Getting Clients | Send us Fan Mail Your Instagram page might be costing you clients — and you don't even know it. In this episode, I sit down with Houston business consultant Mia Anderson for a live social media audit. We go through her page in real time — her bio, her content, her links, her highlights — and I break down exactly what's working, what's not, and how to fix it. If you're a service-based business owner and you've ever wondered why people are landing on your page but not reaching out, this episode... | 45m 13s | ||||||
| 4/21/26 | 68. What Makes Content Convert and Why Most Business Owners Are Missing It | Send us Fan Mail You're posting consistently, your content looks good — so why isn't it converting? In this episode, I'm breaking down exactly what makes content actually convert to paying clients, why most business owners are missing it, and the exact framework I use to create content with intention. This one is packed. Here's what we cover: The 5 reasons your content looks good but isn't convertingWhy "cute" content is actually hurting your businessMy 6-step content framework that actually ... | 25m 11s | ||||||
| 4/14/26 | 67. How to Use Meta Ads to Grow Your Business with Jana Bishop | Send us Fan Mail If you've ever boosted a post and wondered why nothing happened — this episode is for you. I sat down with Meta Ads strategist Jana Bishop for a full breakdown on how to actually use Meta ads as a small business owner. Jana has spent over a million dollars of her own money learning ads, has 17,000 students in her programs, and she breaks it ALL the way down — no fluff, no gatekeeping. Here's what we cover: The real difference between boosting a post and running ads through Me... | 53m 55s | ||||||
| 4/7/26 | 66. What This Quarter Taught Me About Building a Business While Working Full-Time | Send us Fan Mail Q1 is DONE. And I'm not letting it pass without breaking it all the way down. In this episode of The Side Hustler Podcast, I'm doing a full Q1 debrief — the wins, the losses, the strategies that worked, and the ones I need to let go of. No fluff, just real talk about what actually happened and what I'm building on going into Q2. Here's what we're getting into: A full breakdown of my Q1 goals — what I hit and what I missedThe strategies that actually moved the needle (and the ... | 34m 11s | ||||||
| 3/31/26 | 65. How to Turn One-Time Clients Into Repeat Clients (Client Experience Systems That Actually Work) | Send us Fan Mail If you’re tired of constantly chasing new clients, this conversation is going to shift something for you. In this episode, I’m talking with Kenniqua Lewter — client experience systems strategist and HoneyBook expert — about how service providers can turn one-time clients into repeat bookings and referrals without burning out. We break down the biggest mistakes business owners make with client experience, why offboarding is where most people lose repeat revenue, and the simple... | 52m 55s | ||||||
| 3/24/26 | 64. How to Use LinkedIn to Get Clients in 2026 | Send us Fan Mail LinkedIn is one of the most overlooked platforms for service providers — and honestly, I get why. If you’re used to Instagram, LinkedIn can feel “corporate” and confusing. So I brought on LinkedIn specialist Molly Godfrey to break down how to actually use LinkedIn for lead generation in a way that feels strategic, simple, and sustainable. We talk about how to use your existing network (especially if you have a corporate background), how often to post, what content performs be... | 41m 12s | ||||||
| 3/17/26 | 63. How to Create Talking Head Content That Converts | Send us Fan Mail Talking head videos are the #1 type of content so many business owners avoid… and I get it. But if you’re a service provider, you can’t skip them if you want your content to build trust and convert. In this episode, I’m breaking down how I make talking head content easier — what to say, how to plan it, how to batch record it, and how to batch edit it so your content doesn’t sit in a folder for months. I’m sharing my content strategy for coming up with ideas, my talking heads ... | 28m 26s | ||||||
| 3/10/26 | 62. Taxes for Side-HustlHers: How to Lower Your Tax Bill as a Side-HustlHer | Send us Fan Mail Taxes don’t have to be stressful — but you do need a plan. In this episode, I'm sitting down with financial coach Abby Sarage with Tailored Financial Solutions to break down taxes for side hustlers and business owners in a way that actually makes sense. In this episode, you’ll learn: The difference between tax filing and tax strategyThe most missed deductionsHow W-4 withholdings can impact your tax bill What systems help you stay organized throughout the year.This ... | 42m 15s | ||||||
| 3/3/26 | 61. How to Create Content That Actually Converts and Stop Posting Randomly | Send us Fan Mail Are you creating content… but not making sales? In this episode, I'm breaking down the exact shifts service providers need to make in order to create content that actually converts followers into paying clients. You’ll learn: • Why selling your business is not the same as selling your offer • How to niche down in a way that builds authority • Why transformation sells more than deliverables • What real sales content looks like (without feeling pushy) • ... | 29m 01s | ||||||
| 2/24/26 | 60. How I Balance Motherhood, a Full-Time Job, a Content Agency, and a Tech Startup | Send us Fan Mail One of the most common questions I get is: How are you doing all of this? In this episode of The Side-HustlHER Podcast, I’m breaking down what my day-to-day actually looks like as a wife, mom, 9–5’er, content agency owner, and tech startup founder. I’m sharing the real systems I use to stay consistent, protect my creativity, and avoid burnout — without pretending that I have it all perfectly together. In this episode, we talk about: Understanding your capacity and setting rea... | 30m 34s | ||||||
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| 2/17/26 | 59. Social Media Audit: How to Position Your Instagram for Brand Partnerships | Send us Fan Mail If you’ve been saying “I don’t really have a brand” but you want brand deals, paid collaborations, and to grow as a content creator… you do have a brand. You just need structure. In this episode of The Side-HustlHER Podcast, I’m doing a live social media audit with my client Falynne, who’s building her presence around lifestyle, crafts, and Houston experiences. We walk through exactly how to tighten up her Instagram so brands know who she is, what she creates, and how to work... | 37m 05s | ||||||
| 2/10/26 | 58. 5 Content Mistakes That Are Killing Your Sales | Send us Fan Mail If you’re posting consistently but still struggling to turn followers into customers, your content strategy might be working against you. In this episode of The Side-HustlHER Podcast, I’m breaking down the five biggest content mistakes that are killing your sales on social media — and how to fix them without overhauling your entire strategy. These aren’t technical issues or algorithm hacks. These are trust, clarity, and connection gaps that stop people from taking action. In ... | 30m 45s | ||||||
| 2/3/26 | 57. 7 Things Most Business Owners Aren’t Doing on Social Media (That Actually Drive Sales) | Send us Fan Mail In this episode of The Side HustlHER Podcast, I’m breaking down the seven biggest things business owners are skipping on social media that are directly impacting their ability to convert content into paying clients. We’re talking about the difference between being visible and being searchable, why consistency matters more than motivation, and how systems like SEO, DM automations, and social proof help your content work harder for you. In this episode, you’ll learn: How Instag... | 33m 43s | ||||||
| 12/30/25 | 56. How to Position Your Local Business on Instagram to Get Booked | Send us Fan Mail In this episode, I’m sitting down with Kabila Gana-Lapnet, the founder of Kabsy Kreations, for a live, real-time social media audit. Kabila is a Houston-based baker, mom, and 9–5 professional who started her business out of pure passion and like many service providers, she found herself stuck with a decent following but struggling to consistently reach her ideal customers. So instead of giving generic advice, we walked through her Instagram profile step by step and focused on... | 49m 43s | ||||||
| 12/23/25 | 55. How I Tripled My Revenue (My Real Numbers + 2026 Strategy) | Send us Fan Mail In this episode, I’m getting very real about my business journey and sharing my actual numbers. I wanted to record this episode because I know how easy it is to look around online and feel like you’re the only one struggling, or like everyone else has it all figured out. So instead of sugar coating things, I decided to break down what really happened in my business over the last two years, what worked, what didn’t, and how I was able to triple my revenue this year. I walk you... | 36m 48s | ||||||
| 12/16/25 | 54. How to Create a Promotion that Converts for Your Business | Send us Fan Mail Marketing your business without a plan is exactly why your content feels scattered, your sales feel inconsistent, and your audience isn’t converting. In this episode, I’m breaking down how to build a marketing campaign that actually works — a strategy you can rinse and repeat every time you launch an offer, promote a service, or run an event. We’re at the end of the year, which is the perfect time to prep for Q1. Instead of winging it, you’re going to walk into 2026 with clar... | 32m 34s | ||||||
| 12/9/25 | 53. How to Market Yourself When You’re Used to Being in the Background | Social Media Audit | Send us Fan Mail This week on The Side-HustlHER Podcast®, I sat down with mindset coach and therapist Theresa McKeel, the owner of With Grace and Grit Coaching. Theresa works with high-achieving, overthinking millennial-ish women who are constantly in their heads — procrastinating, second-guessing, and struggling to step into the version of themselves they know they’re supposed to be. But even with her gift, the therapeutic background, and the clinical training — Theresa’s biggest challenge h... | 37m 35s | ||||||
| 12/2/25 | 52. How to Get Clients in Your Business Fast (Even If You’re Starting From Zero) | Send us Fan Mail WE OFFICIALLY HIT ONE YEAR of The Side-HustlHER Podcast®, and I’m celebrating with a real, no-fluff conversation about what I’d do if I had to start my business over from scratch in 2026. I’m on sabbatical right now, business has had its best year yet, and I’m also in the middle of launching my second “baby” in business — Batched™, a creator marketplace that connects entrepreneurs with local content creators for content days nationwide. So yeah… it lowkey feels like starting ... | 34m 16s | ||||||
| 11/25/25 | 51. How to Clean Up Your Instagram So It Actually Matches Your Goals | Social Media Audit with Shajuan Alexander | Send us Fan Mail This week, I sat down with Shajuan Alexander, a Houston-based psychotherapist and coach for clinicians who are ready to step into multi-hyphenate roles beyond the couch. During our chat, we took a deep dive into her Instagram page for a full audit—breaking down what’s working, what needs clarity, and how to better align her content with her long-term goals. So many entrepreneurs get stuck trying to figure out what to post when their offers start to evolve—and this conversatio... | 50m 44s | ||||||
| 11/18/25 | 50. How to Write a Book that Scales Your Business Without Burning Out with Auketria Manor | Send us Fan Mail In this episode, I invited my client (and now friend) Auketria Manor—multi-time author and publishing coach—on the pod to break down how entrepreneurs can use a brand-building book to scale impact, increase authority, and create a clear path to premium offers. We talk about writing with purpose (not just vibes), building a methodology that funnels readers into your ecosystem, and why your book can be the 24/7 salesperson your business is missing. In this episode, we discussed... | 43m 54s | ||||||
| 11/11/25 | 49. How to Create Content that Converts | Social Media Audit with Natasha Jilles Blunt | Send us Fan Mail In this episode, I sat down with my client Natasha Jilles-Blunt of Blunt Statements Spa, also known as Houston’s #1 Big Toe Pro, for a live social media audit. Natasha opened up about the challenges so many entrepreneurs face—feeling overwhelmed by social media, unsure what actually works, and tired of trying to keep up with constant algorithm changes. Together, we simplified her strategy, cleaned up her bio, and built a plan to make her Instagram work for her instead of agai... | 41m 15s | ||||||
| 11/4/25 | 48. 8 Common Social Media Mistakes Most Entrepreneurs Make (and How to Fix Them) | Send us Fan Mail I’m finally back on the mic — and in this solo episode, I’m breaking down the eight biggest mistakes I see entrepreneurs making on social media (and how to fix them). If you’ve ever felt like you’re posting and getting zero engagement, or your content just isn’t converting, this episode is going to give you clarity. I’m sharing the exact things that hold most business owners back — from posting without strategy, being inconsistent, skipping captions or hooks, to trying to tal... | 29m 44s | ||||||
| 10/28/25 | 47. Social Media Audit: How to Get Found on Instagram by Potential Clients | Send us Fan Mail In this episode, I sit down with Leah Rogers, founder of Mocha Media Co. in Raleigh, NC, for a live social media audit. Leah is a content creator, branding strategist, and photographer who helps small brands and creators stand out with visuals that convert. Together, we walk through her Instagram page from top to bottom — covering what’s working, what could be improved, and the adjustments that can make a huge difference in converting visitors into paying clients. ✨ Inside th... | 36m 20s | ||||||
| 10/21/25 | 46. How to Sell without Sounding Salesy with Merchon Hargrave | Send us Fan Mail In this episode, I’m joined by Merchon Hargrave, founder of High Vibe Co-Work — a virtual community and sales course designed to help women entrepreneurs ditch the pressure and start having more conversations that actually convert. Merchon shares her journey from running accountability groups to building a thriving community with weekly coworking sessions, and how she turned her own struggles with sales into a business model that empowers women to sell with ease. ✨ In this ep... | 39m 28s | ||||||
| 10/14/25 | 45. Social Media Audit: How to Make Your Business Page More Professional | Send us Fan Mail In this episode, I’m sitting down with Katina Poe, a Houston-based midwife and founder of Amina Idir Midwifery. Katina specializes in curating dream home birth experiences with her team, providing prenatal, birth, and postpartum care for expecting moms. Like many business owners, Katina has been working hard behind the scenes but needed clarity on how to showcase her services online in a way that attracts steady clients and builds trust. That’s where this live social media au... | 38m 28s | ||||||
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Chart Positions
3 placements across 3 markets.
Chart Positions
3 placements across 3 markets.