The Overlooked Disconnect That Derails IDI Projects
From Conversations for Research Rockstars by Research Rockstar Training & Staffing
September 5, 2025 · 12 min
About this episode
Kathryn Korostoff discusses the importance of aligning expectations on interview styles to prevent client dissatisfaction in IDI projects.
What happens when clients feel dissatisfied after the very first in-depth interview? Often, it's not about objectives or discussion guides—it's about mismatched expectations on style. In this conversation, Kathryn Korostoff unpacks the difference between highly structured and semi-structured IDIs and why alignment upfront is essential for success. Learn more about Research Rockstar's training and staffing resources for research professionals here: https://rarquote.paperform.co/ Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully vetted market research experts, covering temporary needs due to project and resource fluctuations. ** We believe it: Inside every market researcher, is a Research Rockstar! ** Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/ Facebook LinkedIn 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com
People in this episode
Guest: Kathryn Korostoff
Topics covered
- IDI projects
- client expectations
- market research
- interview styles
Keywords
- structured interviews
- semi-structured interviews
- client satisfaction
- research training
Mentioned in this episode
Products: Research Rockstar training, Insights Association Certificates
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