A whole new way to think about TV advertising
From Conversations with MarTech by MarTech.org
April 22, 2026 · 15 min · Season 3 · Episode 15
About this episode
This episode discusses the evolution of TV advertising and the impact of AI on ad insertion.
Television has dominated the advertising market for the better part of 75 years, despite an explosion in channels and an entire makeover of the media landscape. Despite advances in targeting through CTV, we know consumers will skip ads when it’s possible. As a result, TV advertisers are seeing ROAS go down and fewer opportunities to insert more ads into content. Advances in AI now allow advertisers to insert their products and brands into TV content in a programmatic-like way, on short ...
Topics covered
- TV advertising
- media landscape
- consumer behavior
- AI in advertising
- programmatic advertising
Keywords
- TV advertising
- ROAS
- advertising market
- AI
- programmatic
Mentioned in this episode
Organizations: MarTech.org, CTV
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