AI’s disruption of online commerce is just starting
From Conversations with MarTech by MarTech.org
March 11, 2026 · 18 min · Season 3 · Episode 9
About this episode
The episode discusses the early impact of AI on online commerce and the differing adoption rates between consumers and brands.
Consumers jumped on the AI search bandwagon soon after ChatGPT launched. More than half of shoppers use AI as a research supplement, and nearly 20% are moving to AI-powered LLMs for all or most of their search needs. Brands, on the other hand, are focusing on AI to power chat and customer experiences. That creates a gap between consumers and brands when it comes to how they’re adopting AI. While the use of AI agents to do your holiday shopping for you is still quite a ways off for many pe...
People in this episode
Host: MarTech.org
Topics covered
- AI in commerce
- consumer behavior
- brand strategy
- customer experience
- search technology
Keywords
- AI
- online commerce
- ChatGPT
- consumer behavior
- customer experience
- search needs
- LLMs
Mentioned in this episode
Organizations: ChatGPT, AI
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