What to expect from the next phase of retail media
About this episode
The episode discusses the evolution and challenges of retail media in reaching consumers.
There are more ways to reach consumers than ever before, and the retail media space is a great example. What started as ads on ecommerce sites to put brands in front of consumers at the point of purchase now includes financial services and even delivery services. Today, the retail media space has a fragmentation problem, because marketers who want to buy media across the different channels and sites often find themselves working with each individual platform. Retail media will also face a ...
Topics covered
- retail media
- marketing strategies
- consumer reach
- advertising
- media fragmentation
Keywords
- retail media
- advertising
- ecommerce
- consumer behavior
- marketing
Mentioned in this episode
Organizations: MarTech.org, ecommerce, financial services, delivery services, retail media
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