The agentic web meets the digital ad ecosystem
About this episode
This episode discusses the integration of AI and machine learning in the advertising ecosystem, highlighting underutilized use cases.
Adtech vendors were among the early adopters of machine learning, using it to help optimize campaign performance over the past decade. Social media platforms use AI to help build creative units. But there are a number of use cases for AI and agents in the advertising ecosystem, including audience research and insights,which are flying under the radar but hold tremendous potential for both advertisers and publishers. In this episode of Conversations with MarTech, we’re talking to Karim R...
People in this episode
Host: MarTech.org
Guest: Karim R
Topics covered
- adtech
- machine learning
- AI in advertising
- campaign optimization
- audience research
- digital advertising
Keywords
- adtech
- machine learning
- AI
- advertising
- campaign performance
- audience insights
Mentioned in this episode
Organizations: Adtech, Social media platforms, Conversations with MarTech, MarTech.org
More episodes of Conversations with MarTech
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- What to expect from the next phase of retail media
- Decoding today’s digital experience
- The age of the AI shopping agent isn't here... yet
- AI’s disruption of online commerce is just starting
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