The age of the AI shopping agent isn't here... yet
From Conversations with MarTech by MarTech.org
March 18, 2026 · 15 min · Season 3 · Episode 10
About this episode
The episode discusses the current state of AI in online retail and the challenges in developing true AI shopping agents.
AI is making its way into online retail for both consumers and sellers. Consumers are increasingly using AI tools for product discovery, while retailers are deploying AI-powered agents to help with the customer experience. But true AI shopping agents are still rare to find, at least for now. In this episode we’re talking to Grant Deken, director of product at Klaviyo, about how consumers use AI in their shopping; what stands between AI-assisted shopping experiences and AI agents that do...
People in this episode
Guest: Grant Deken
Topics covered
- AI shopping agents
- online retail
- customer experience
- product discovery
- AI tools
Keywords
- AI
- shopping agents
- online retail
- customer experience
- product discovery
Mentioned in this episode
Organizations: Klaviyo
More episodes of Conversations with MarTech
- How events are helping marketers cut through the noise · June 10, 2026 · 19 min
- AI won't save a broken organization · May 27, 2026 · 20 min
- What's the future of AI and RCS in mobile messaging? · May 20, 2026 · 17 min
- A challenger brand takes on the stacks · May 13, 2026 · 19 min
- How to focus marketing on high-impact work · April 29, 2026 · 18 min
- A whole new way to think about TV advertising · April 22, 2026 · 15 min
Explore listener stats, chart rankings, contacts and more on the Conversations with MarTech podcast page.