Lessons from a first-time CMO
From Conversations with MarTech by MarTech.org
April 15, 2026 · 17 min · Season 3 · Episode 14
About this episode
In this episode, Steven Quach discusses his experiences and challenges as a first-time CMO.
It’s an interesting time to be a CMO. Marketing spend is under scrutiny, as it so often is, buying habits are changing and AI is threatening to upend a number of aspects of sales and marketing we thought we knew. All of that adds more complexity to a leadership role that already requires people skills, an analytical mind and a healthy dose of creativity. In this episode of Conversations with MarTech, we’re talking to Steven Quach, CMO at Pipedrive, about his first few months as a CMO. ...
People in this episode
Host: MarTech.org
Guest: Steven Quach
Topics covered
- CMO
- marketing
- leadership
- AI
- buying habits
- marketing spend
Keywords
- CMO
- marketing
- leadership
- AI
- Pipedrive
- buying habits
- marketing spend
Mentioned in this episode
Organizations: Pipedrive
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