About this episode

In this episode, Steven Quach discusses his experiences and challenges as a first-time CMO.

It’s an interesting time to be a CMO. Marketing spend is under scrutiny, as it so often is, buying habits are changing and AI is threatening to upend a number of aspects of sales and marketing we thought we knew. All of that adds more complexity to a leadership role that already requires people skills, an analytical mind and a healthy dose of creativity. In this episode of Conversations with MarTech, we’re talking to Steven Quach, CMO at Pipedrive, about his first few months as a CMO. ...

People in this episode

Host: MarTech.org

Guest: Steven Quach

Topics covered

• CMO
• marketing
• leadership
• AI
• buying habits
• marketing spend

Keywords

• CMO
• marketing
• leadership
• AI
• Pipedrive
• buying habits
• marketing spend

Mentioned in this episode

Organizations: Pipedrive

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