Struggling with marketing measurement? You're not alone
From Conversations with MarTech by MarTech.org
January 27, 2026 · 16 min · Season 3 · Episode 3
About this episode
This episode discusses the challenges marketers face with measurement and features insights from guest Matt Spiegel.
Measurement poses a challenge for many marketers thanks to the explosion in marketing channels, the overwhelming amount of data in marketing today and the complicated relationships between marketing leaders and other C-suite executives. But how do marketers feel about their measurement? Research says many marketers are happy with their measurement, but that there’s still plenty of room for improvement. In this episode of Conversations with MarTech, we’re talking to Matt Spiegel, EVP of gro...
People in this episode
Guest: Matt Spiegel
Topics covered
- marketing measurement
- data analysis
- C-suite relationships
- marketing challenges
- improvement opportunities
Keywords
- marketing measurement
- data
- C-suite
- challenges
- improvement
Mentioned in this episode
Organizations: MarTech.org
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