Your technical debt is crushing your bottom line

About this episode

This episode discusses the impact of technical debt on organizations and features an interview with Tara DeZao.

Did you know technical debt costs global enterprises approximately $400 million annually? It’s a staggering amount of money, and that debt arises from — among other things — a cultural resistance to change or budgetary limitations, which lead organizations to add new applications rather than replacing outdated systems. Technical debt can accumulate practically anywhere in an organization, and the martech stack is no exception. In this episode, we’re talking with Tara DeZao, senior p...

People in this episode

Host: MarTech.org

Guest: Tara DeZao

Topics covered

• technical debt
• martech stack
• organizational change
• budgetary limitations
• enterprise costs

Keywords

• technical debt
• martech
• costs
• enterprise
• applications
• systems
• change resistance

Mentioned in this episode

Organizations: global enterprises, MarTech.org

More episodes of Conversations with MarTech

• How events are helping marketers cut through the noise · June 10, 2026 · 19 min
• AI won't save a broken organization · May 27, 2026 · 20 min
• What's the future of AI and RCS in mobile messaging? · May 20, 2026 · 17 min
• A challenger brand takes on the stacks · May 13, 2026 · 19 min
• How to focus marketing on high-impact work · April 29, 2026 · 18 min
• A whole new way to think about TV advertising · April 22, 2026 · 15 min