Best Minds: Brent Herrington

Best Minds: Brent Herrington

From Conversations with the Best Minds in Real Estate by RCLCO Real Estate Consulting

April 21, 2026 · 50 min

About this episode

Brent Herrington discusses the importance of local authenticity in real estate development.

Best Minds: Brent Herrington April 21, 2026 By Gregg Logan, Managing Director, RCLCO What separates real estate projects that succeed from those that struggle? In this episode of Conversations with the Best Minds in Real Estate , Gregg Logan, Managing Director at RCLCO, sits down with Brent Herrington, President and CEO of DMB Development—where he has helped shape some of the country’s most distinctive master-planned communities, grounded in a deep respect for land, culture, and lifestyle. “There is a great hazard that when a developer from elsewhere comes to a new area, it’s easy to be guilty of creating a cheap cartoon of the local architecture and lifestyles, etc. So even things like the landscapes. I mean, if you do it, from a position of being kind of poorly informed and with kind of a superficial take on it, it fools no one, and the locals chuckle at it—and the consumer isn’t convinced. So again, it’s a process of diving deep and really understanding that place at a level that you can confidently say: ‘this building, these home styles, this macro landscape that we’re creating here, is truly a living embodiment of this place.’” – Brent on why…

People in this episode

Host: Gregg Logan

Guest: Brent Herrington

Topics covered

  • real estate development
  • master-planned communities
  • local architecture
  • community building
  • land use

Keywords

  • real estate
  • development
  • community
  • architecture
  • local culture

Mentioned in this episode

Organizations: RCLCO Real Estate Consulting, DMB Development, The Walt Disney Company

Places: Celebration, Florida

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