
Storytelling as a Strategy — When Design Becomes a Brand with Brant Lyons & Dillon Arnold
From Couture & Construction by Andrew Denny
February 9, 2026 · 1h 23m · Season 11 · Episode 149
About this episode
The episode discusses how storytelling can be integrated into design and branding as a business strategy.
Send us Fan Mail Welcome back to Season 11 of Couture & Construction! On today’s episode, host Andrew Denny sits down with two creative minds who live at the intersection of design, branding, and storytelling– Brant Lyons, founder of OnBrant Agency, and Dillon Arnold, founder and creative director of Haus of Black. This conversation explores what happens when story stops being a buzzword and starts becoming a business strategy. Brant shares how his background in global advertising ...
People in this episode
Host: Andrew Denny
Guests: Brant Lyons, Dillon Arnold
Topics covered
- design
- branding
- storytelling
- business strategy
- advertising
Keywords
- storytelling
- design
- branding
- business strategy
- advertising
Mentioned in this episode
Organizations: OnBrant Agency, Haus of Black
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