Storytelling as a Strategy — When Design Becomes a Brand with Brant Lyons & Dillon Arnold

Storytelling as a Strategy — When Design Becomes a Brand with Brant Lyons & Dillon Arnold

From Couture & Construction by Andrew Denny

February 9, 2026 · 1h 23m · Season 11 · Episode 149

About this episode

The episode discusses how storytelling can be integrated into design and branding as a business strategy.

Send us Fan Mail Welcome back to Season 11 of Couture & Construction! On today’s episode, host Andrew Denny sits down with two creative minds who live at the intersection of design, branding, and storytelling– Brant Lyons, founder of OnBrant Agency, and Dillon Arnold, founder and creative director of Haus of Black. This conversation explores what happens when story stops being a buzzword and starts becoming a business strategy. Brant shares how his background in global advertising ...

People in this episode

Host: Andrew Denny

Guests: Brant Lyons, Dillon Arnold

Topics covered

  • design
  • branding
  • storytelling
  • business strategy
  • advertising

Keywords

  • storytelling
  • design
  • branding
  • business strategy
  • advertising

Mentioned in this episode

Organizations: OnBrant Agency, Haus of Black

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